Micah Bowers

Micah Bowers
Founder & CEO, Bluefire

Website | @micahsb

Helping publishers, retailers, and libraries take charge of their digital future and build direct relationships with their readers. Bluefire offers customer-branded (white label) ereader apps for iOS and Android devices and is an authorized reseller of Adobe eBook Platform technologies such as ACS4, RMSDK, and Adobe Vendor ID.


Location: Broadway Ballroom North Level:
Doug Lessing (Firebrand Technologies), Micah Bowers (Bluefire), Susan Ruszala (NetGalley)
Selling Ebooks Direct To Consumer requires a seamless purchasing and reading experience for the consumer, yet to date, there are very few programs that have overcome the challenges of building a complete ecosystem. This session will explore the complete cycle of discovery, purchase, delivery, reading and feedback of a thriving Direct To Consumer program. Read more.


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