Travis Alber

Travis Alber
VP, UX, Publicis Lifebrands Medicus / Digitas Health

Website | @screenkapture

Travis Alber has been delivering intuitive online experiences for 18 years. She’s focused on creative direction and user experience in both the startup and agency arenas, and now heads up the User Experience practice at Publicis Lifebrands Medicus / Digitas Health NY.

She’s passionate about making the complex seem simple, and delivering excellent experiences across mobile, tablet, desktop and wearable environments. The belief that a brand experience should transcend the technology through which it is delivered is central to her approach.

Recently Travis has focused on how to improve experiences in the health and wellness space, working with AbbVie, Pfizer, Daiichi Sankyo, and Sanofi; in the past she’s also worked with Cisco, Dodge, Audible, Macys, Sprint and Sony. She’s also written for O’Reilly Media, recently contributing a chapter to
“Book: A Futurist’s Manifesto: A Collection of Essays from the Bleeding Edge of Publishing”

Sessions

Session
Location: Broadway Ballroom North Level:
Travis Alber (Publicis Lifebrands Medicus / Digitas Health), Christian Damke (Skoobe), Justo Hidalgo (24Symbols), Liza Daly (Safari)
Every six months or so a story breaks in the publishing media about the launch of a “Netflix of Books.” Shorthand for subscription, on-demand, digital books, it’s a concept that appears again and again in the media, but has been slow to gain traction. Why is this area of publishing not growing more quickly, and what companies are working in this area? Five panelists discuss their experiences. Read more.

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