Richard Maraschi

Richard Maraschi
Solutions Development Leader - Business Analytics, IBM Global Media & Entertainment

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With more than 20 years experience of applying technology to create business value, Richard Maraschi generates success for IBM and his enterprise-class clients, having gathered a unique purview between the world of business and technology. In his latest role as Global Lead for Business Analytics, Richard leads IBM’s market strategy and solution development efforts for the Media & Entertainment Industry. Richard advises both IBM’s clients and go-to-market teams on how best to leverage vast set of Business Analytics & Optimization (BAO) offerings. In parallel, Richard is also working to develop the BAO market strategy and industry solutions across IBM’s software, business services, and research divisions. Richard’s analytics expertise ranges from social media/consumer insight, marketing effectiveness, enterprise content analytics, and content monetization optimization (commerce, licensing, advertising, etc).

Sessions

Sponsored Session
Location: Chelsea/Gotham Level:
Richard Maraschi (IBM Global Media & Entertainment), Joe Wikert (O'Reilly Media, Inc.)
The era of big data is here - with new types of valuable customer information like sales trends, purchase patterns & sentiment. As publishers transform offerings & business models, the ability to leverage customer insights is critical. But without a solid strategy, publishers risk big data simply being a big problem. Learn about the meaning of big data and potential applications & strategies. Read more.

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