Rob Eagar

Rob Eagar
CEO, WildFire Marketing

Website | @robeagar

Rob Eagar is the president of WildFire Marketing, a consulting firm that helps authors and publishers reach more readers and sell more books through innovative marketing strategies. His new book, Sell Your Book Like Wildfire, is considered the new bible of book marketing. Rob has consulted with numerous publishers and worked with over 400 authors, including several New York Times bestsellers. For more information, visit:


Location: Soho Complex Level:
Kristen McLean (Bookigee), Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.), Porter Anderson (Porter Anderson Media), Jason Allen Ashlock (Movable Type Management), Amanda Barbara (Pubslush), Eve Bridburg (Grub Street), Laura Dawson (Bowker), Cory Doctorow (EFF), Rob Eagar (WildFire Marketing), Amanda Havard (Immersedition), Scott James (Red Hat Project), Mark Jeffrey (, Elizabeth Keenan (Penguin Group), Allen Lau (Wattpad), Sabrina McCarthy (Argo Navis & Perseus Distribution), Libby Johnson McKee (Amazon), Dana Newman (Dana Newman), Kate Pullinger (Bath Spa University), Mark Lefebvre (Kobo Inc), Tarah Theoret (NetGalley LLC), Tim Sanders (Net Minds)
This one-day conference-within-a-conference from the thought leaders at Tools of Change and Publishers Weekly is designed specifically for professional authors, content creators, agents, and independent author service providers who want to move beyond "Social Media 101" to a more robust dialogue about the opportunities in today's rapidly shifting landscape. Read more.
Location: Soho_Complex Level:
Rob Eagar (WildFire Marketing)
Many authors and publishers still define marketing a book as expensive advertising, publicity campaigns, booksigning tours, and retailer co-op arrangements. Yet, what if you could increase book sales without spending a dime? Using case studies from his consulting work on recent New York Times bestsellers, Rob Eagar shows how to use the power of free digital resources to increase book sales. Read more.


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