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TOC 2013 Schedule

Below are the confirmed and scheduled talks for Tools of Change for Publishing Conference in New York City 2013 (schedule subject to change).

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Create your own TOC schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by selecting the calendar icon [calendar icon] next to each listing. Then go to your personal schedule and get your own customized schedule generated.

Topics

Soho Complex
9:00am Author (R)evolution Day: Be the Change Kristen McLean (Bookigee), Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.), Porter Anderson (Porter Anderson Media), Jason Allen Ashlock (Movable Type Management), Amanda Barbara (Pubslush), Eve Bridburg (Grub Street), Laura Dawson (Bowker), Cory Doctorow (EFF), Rob Eagar (WildFire Marketing), Amanda Havard (Immersedition), Scott James (Red Hat Project), Mark Jeffrey (Glossi.com), Elizabeth Keenan (Penguin Group), Allen Lau (Wattpad), Sabrina McCarthy (Argo Navis & Perseus Distribution), Libby Johnson McKee (Amazon), Dana Newman (Dana Newman), Kate Pullinger (Bath Spa University), Mark Lefebvre (Kobo Inc), Tarah Theoret (NetGalley LLC), Tim Sanders (Net Minds)
Broadway Ballroom North
9:00am Creating Powerful Metadata Renee Register (DataCurate)
11:00am UPFRONT XHTML: For Workflow, Not Just the Web Dave Cramer (Hachette Book Group), Stefan Hermann (infinity-loop GmbH), Bill Kasdorf (Apex Content Solutions), Denis Saulnier (Harvard Business Publishing)
1:30pm The Challenges of Distributing Digital Content to Multiple Sales Channels Karen Tripp (O'Reilly Media)
3:30pm Born Accessible: An up-to-the minute update on the tools, standards, techniques and developments that support 'Inclusive Publishing' practices Betsy Beaumon (Benetech), Larry Goldberg (National Center for Accessible Media at WGBH (NCAM)), Rick Johnson (Ingram | VitalSource), George Kerscher (Daisy Consortium), Doug Klein (Nook Media, LLC)
Duffy/Columbia
9:00am Books at the Block Party: The Economics and Outcomes of a Local Literary Economy Stephanie Anderson (Darien Library), Dan Blank (We Grow Media), Rachel Fershleiser (Tumblr), Kassia Krozser (Booksquare.com), Kevin Smokler (Kevin Smokler enterprises)
11:00am Service Changes Everything Søren Peter Sørensen (Systime)
1:30pm What Are Altmetrics And What Can They Do For Me? Todd Carpenter (NISO - National Information Standards Organization)
3:30pm Get Better at Git: Applying Version Control to Publishing Tim Berglund (Confluent), Matthew McCullough (GitHub)
Chelsea/Gotham
9:00am Mastering Kindle Fixed Layout eBooks Joshua Tallent (eBook Architects, now Firebrand Technologies)
11:00am CSS3 (and HTML!) for Publishers Nellie McKesson (O'Reilly Media, Inc.)
1:30pm Hands-on Workshop: Creating an Intuitive eBook for Tablets Using HTML5, CSS3 and jQuery Mobile Tyler Martin (Deloitte Digital)
3:30pm UX Design for Digital Books: Creating Engaging Digital Reading Experiences Meagan Timney (Blurb, Inc.)
Empire/Hudson
9:00am Book Sprints: Zero To Book In 5 Days Fabienne Riener (Sourcefabric o.p.s), adam hyde (Esetera)
11:00am How Libraries Use Publisher Metadata Steven Shadle (University of Washington Libraries)
1:30pm Achieving Beautiful Typography in eBooks Amanda Gomm (Digital Bindery)
3:30pm Mashups, Models, and Monetization: Making your indexes go all the way Pilar Wyman (Wyman Indexing)
8:00am Coffee
Room: 7th Floor Foyer
10:30am Morning Break
Room: 7th Floor Foyer
3:00pm Afternoon Break
Room: 7th Floor Foyer
12:30pm Lunch
Room: 8th Floor Atrium
6:00pm Event
Room: Liberty Theater at Dave and Busters (234 West 42nd Street at 7th Ave.))
TOC Drinkup at the Liberty Theater
5:00pm Plenary
Room: On Your Own
TBC
9:00am-5:00pm (8h) Workshop
Author (R)evolution Day: Be the Change
Kristen McLean (Bookigee), Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.), Porter Anderson (Porter Anderson Media), Jason Allen Ashlock (Movable Type Management), Amanda Barbara (Pubslush), Eve Bridburg (Grub Street), Laura Dawson (Bowker), Cory Doctorow (EFF), Rob Eagar (WildFire Marketing), Amanda Havard (Immersedition), Scott James (Red Hat Project), Mark Jeffrey (Glossi.com), Elizabeth Keenan (Penguin Group), Allen Lau (Wattpad), Sabrina McCarthy (Argo Navis & Perseus Distribution), Libby Johnson McKee (Amazon), Dana Newman (Dana Newman), Kate Pullinger (Bath Spa University), Mark Lefebvre (Kobo Inc), Tarah Theoret (NetGalley LLC), Tim Sanders (Net Minds)
This one-day conference-within-a-conference from the thought leaders at Tools of Change and Publishers Weekly is designed specifically for professional authors, content creators, agents, and independent author service providers who want to move beyond "Social Media 101" to a more robust dialogue about the opportunities in today's rapidly shifting landscape.
9:00am-10:30am (1h 30m) Workshop
Creating Powerful Metadata
Renee Register (DataCurate)
Based on concepts from the facilitator's recent publication, The Metadata Handbook, this workshop provides introductory metadata training through hands-on metadata creation and review. www.themetadatahandbook.com
11:00am-12:30pm (1h 30m) Workshop
UPFRONT XHTML: For Workflow, Not Just the Web
Dave Cramer (Hachette Book Group), Stefan Hermann (infinity-loop GmbH), Bill Kasdorf (Apex Content Solutions), Denis Saulnier (Harvard Business Publishing)
HTML 5 is the lingua franca for EPUB 3, modern browsers, and apps-—and XML gives it the rigor and power needed for your whole workflow, not just the end of it. In this session, Bill Kasdorf will show how XHTML is being used to create a foundational model for publishers that provides the structure and semantics demanded by repositories, rendering, and repurposing while providing HTML-based agility.
1:30pm-3:00pm (1h 30m) Workshop
The Challenges of Distributing Digital Content to Multiple Sales Channels
Karen Tripp (O'Reilly Media)
Karen Tripp, Digital Distribution Manager at O'Reilly Media, discusses the challenges of distributing ebooks to various retail channels such as Amazon and iBooks. File and metadata preparation will be discussed, as well as file delivery and strategies for effectively delivering content.
3:30pm-5:00pm (1h 30m) Workshop
Born Accessible: An up-to-the minute update on the tools, standards, techniques and developments that support 'Inclusive Publishing' practices
Betsy Beaumon (Benetech), Larry Goldberg (National Center for Accessible Media at WGBH (NCAM)), Rick Johnson (Ingram | VitalSource), George Kerscher (Daisy Consortium), Doug Klein (Nook Media, LLC)
A tour of evolving technologies, including mobile devices and e-readers, that provide reading experiences for people with disabilities and others. New reading systems, publishing tools and practices, EPUB 3, smart graphics, best practices, the Content Model for accessible images, and new retail models. Insights into content accessibility from publishers, retailers, researchers, builders and users.
9:00am-10:30am (1h 30m) Workshop
Books at the Block Party: The Economics and Outcomes of a Local Literary Economy
Stephanie Anderson (Darien Library), Dan Blank (We Grow Media), Rachel Fershleiser (Tumblr), Kassia Krozser (Booksquare.com), Kevin Smokler (Kevin Smokler enterprises)
Anyone can tell an author/bookseller/publisher or library to be "engaged with the community." But how and why? What are the metrics/case studies that back up this feel-good but time consuming approach? In this session we'll hear great stories of local literary engagement from the authors, companies and organizations that practice it and believe books are a vital part of a region's ecosystem.
11:00am-12:30pm (1h 30m) Workshop
Service Changes Everything
Søren Peter Sørensen (Systime)
Publishing is increasingly about establishing and maintaining processes, not about producing once and for all finished and final products. This is especially the case in digital publishing, when publishing dynamic online books and selling them as licensing-services. In this session the audience will learn about some open platforms that are useful to service oriented operations.
1:30pm-3:00pm (1h 30m) Workshop
What Are Altmetrics And What Can They Do For Me?
Todd Carpenter (NISO - National Information Standards Organization)
Alternative metrics, or altmetrics, are being rapidly applied in a variety of contexts for the STEM community. They are providing a number of new assessment tools for the research community. However, their application isn’t just for academic publishers. During this session, we will explore what alt metrics are, how they are derived, and and how they are applied.
3:30pm-5:00pm (1h 30m) Workshop
Get Better at Git: Applying Version Control to Publishing
Tim Berglund (Confluent), Matthew McCullough (GitHub)
A thorough introduction to the day-to-day Git commands and concepts, with just enough exploration of the internals and how they can be applied specifically to publishing - to make Git come together for you.
9:00am-10:30am (1h 30m) Workshop
Mastering Kindle Fixed Layout eBooks
Joshua Tallent (eBook Architects, now Firebrand Technologies)
The new Kindle Fire HD tablets and the exciting advancements in fixed layout capabilities available in KF8 have expanded the digital options for publishers with complex book designs. This workshop will cover the process of creating all of the different kinds of enhanced fixed layout files in the KF8 system, including children's, comics, and non-fiction.
11:00am-12:30pm (1h 30m) Workshop
CSS3 (and HTML!) for Publishers
Nellie McKesson (O'Reilly Media, Inc.)
CSS3’s new Paged Media spec provides us with a set of tools to craft all book formats--including print--from the same HTML source, establishing a fresh, flexible, and attainable route to single-source publishing. I'll share technical details, workflow suggestions, and prerequisites for implementing an HTML/CSS book-making toolchain in your organization.
1:30pm-3:00pm (1h 30m) Workshop
Hands-on Workshop: Creating an Intuitive eBook for Tablets Using HTML5, CSS3 and jQuery Mobile
Tyler Martin (Deloitte Digital)
Using open web standards and jQuery Mobile, we will learn techniques for creating a touch friendly, responsive digital experience. We will also explore responsive tactics, HTML5 video, CSS3 animations, and touch events to create an interactive eBook fit for any tablet on the market.
3:30pm-5:00pm (1h 30m) Workshop
UX Design for Digital Books: Creating Engaging Digital Reading Experiences
Meagan Timney (Blurb, Inc.)
As the digital publishing landscape stands at the precipice of change, authors are in a unique position to create not just “eBooks” or “screen-based books”, but holistic and integrated “digital reading experiences”. Attendees will learn first-hand how to apply UX design strategies to the creation of “digital reading experiences.”
9:00am-10:30am (1h 30m) Workshop
Book Sprints: Zero To Book In 5 Days
Fabienne Riener (Sourcefabric o.p.s), adam hyde (Esetera)
This workshop explores the concept of Book Sprints, a collaborative process of conceiving, writing and publishing a book in 3-5 days.
11:00am-12:30pm (1h 30m) Workshop
How Libraries Use Publisher Metadata
Steven Shadle (University of Washington Libraries)
Studies have repeatedly shown that including publisher metadata in systems used by libraries (including library catalogs, link resolvers and search engines) increases usage. Find out how libraries provide access to electronic content through your metadata and what you can do to improve that access.
1:30pm-3:00pm (1h 30m) Workshop
Achieving Beautiful Typography in eBooks
Amanda Gomm (Digital Bindery)
We know how to typeset print books, and by now, we know how to crank out EPUBs. It's time to create some typographical standards for the eBooks we publish. Join publication designer and EPUB expert Anne-Marie Concepcion as she lays out how we can get the twains to meet.
3:30pm-5:00pm (1h 30m) Workshop
Mashups, Models, and Monetization: Making your indexes go all the way
Pilar Wyman (Wyman Indexing)
Pilar Wyman, President of the American Society for Indexing (ASI), demonstrates model mashed-up indexes which link both back into text and beyond, providing increased opportunities for discoverability and monetization for eBooks and other eContent.
8:00am-9:00am (1h)
Break: Coffee
10:30am-11:00am (30m)
Break: Morning Break
3:00pm-3:30pm (30m)
Break: Afternoon Break
12:30pm-1:30pm (1h)
Break: Lunch
6:00pm-7:30pm (1h 30m) Event
TOC Drinkup at the Liberty Theater
We're kicking off TOC with drinks Tuesday evening at the historic Liberty Theater (234 West 42nd Street), just a short walk from the Marriott Marquis. Hosted by O’Reilly Media
5:00pm-6:00pm (1h)
Plenary
To be confirmed

Sponsors

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Scott Harvey at scotth@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of TOC contacts