Winning eBook Strategies: The iPublishCentral Workshop

Sameer Shariff (iPublishCentral)
Sponsored Session
Location: Chelsea/Gotham Level:
Average rating: ***..
(3.67, 3 ratings)

With the growing demands of readers for quick and easy access to content anywhere, anytime and on the cloud, publishers need to continuously adapt to the evolving market needs and create a digital strategy that can effectively win in the long run. A strategy that needs continuous investment in technology and infrastructure. In this session, Sameer Shariff will look at the different aspects of putting together a winning eBook strategy:

  • Building a direct relationship with your customer
  • Customer data acquisition
  • Viral marketing tools
  • Business models
  • International markets
  • Institutional markets

The session will showcase case studies of success stories from publishers around the world using iPublishCentral. This session will also introduce new features in iPublishCentral 4.2, highlighting the next generation of eBook delivery with richer content.

This session is sponsored by Impelsys

Photo of Sameer Shariff

Sameer Shariff


Sameer Shariff is the founder and CEO of Impelsys Inc. Over the years, he has grown the company into a leader in online content delivery for the global publishing market, enabling its clients to compete, evolve and grow in an increasingly complex marketplace.

Sameer has been an entrepreneur and the key force behind establishing the elite product platforms and solutions for the Publishing industry. It’s under his vision that Impelsys developed its flagship product, iPublishCentralTM, and earned the fame of being ‘First Movers’ in the list of technology solution providers for the publishing industry. iPublishCentralTM helps publishers increase their revenues by delivering content online quickly and cost effectively.

A guiding mentor to many, Sameer has always been the driving force in making the company grow rapidly and envision successful strategies. The first company that Sameer founded was Medsite Inc. As Chief Strategic Officer and Executive Vice President of Sales, he helped Medsite become one of the largest Internet pharmaceutical marketing companies in the United States. With his strategic direction Medsite grew to include more than 200 employees and increased in sales from $0 to over $20 million. In 2006, Medsite was sold to WebMD for over $ 40 Million.

A graduate of the University of Pennsylvania where he earned his BS degree in Entrepreneurial Management from the Wharton School of Business, Sameer has served as a guest speaker at several industry events including Delhi Book Fair – India, Bologna Children’s Book Fair – Italy, Abu Dhabi International Book Fair – UAE, O’Reilly TOC Conference – New York, International Digital Publishing Forum (IDPF)- New York, Digital Book World – New York, Klopotek – Berlin, Association of Educational Publishers Summit – Washington, Digital Publishing Asia Pacific – Beijing, and American Medical Publishers Association – Pennsylvania, Professional Scholarly Publishing Conference – Washington.
Sameer has been featured in Forbes, India Today, CMS Wire, Professional Publishing Report, Gilbane, Seybold Report and Silicon India among other publications.


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