Publisher Evolution: Embracing Change Through Partnerships

Laura Baldwin (O'Reilly Media, Inc.), Phil Ollila (Ingram Content Group Inc.)
Location: Broadway Ballroom South Level:
Average rating: ****.
(4.14, 7 ratings)

The traditional publisher model is under assault. Authors are challenging the status quo and forcing publishers to prove their worth. How are you adapting?

In this session you’ll hear from O’Reilly’s Laura Baldwin and Ingram’s Phil Ollila on how both their organizations have worked together to build a blueprint for the publisher of tomorrow. O’Reilly used to be like many other publishers. Almost everything was done in-house and outsourcing was almost considered a corporate weakness.

As publishers deal with the shift from print to digital they’re forced to reexamine the value they add. As a result, areas like inventory management and even sales are candidates for outsourcing partnerships. Laura and Phil will explain the logic behind O’Reilly’s evolution and how Ingram has been such an important business partner every step of the way.

Photo of Laura Baldwin

Laura Baldwin

O'Reilly Media, Inc.

Laura Baldwin started with O’Reilly Media in October 2001 as chief financial officer and added chief operating officer to her responsibilities in October 2004. She became O’Reilly’s first president in March 2011. Laura successfully managed O’Reilly through the tech downturns of the past decade and is currently responsible for O’Reilly’s worldwide businesses. Prior to O’Reilly, she was a consultant to the publishing industry through BMR Associates and managed several large consulting engagements across all genres of publishing. Laura’s publishing career started at Chronicle Books, the large, premier publisher of popular culture, art, and children’s books and gift products, where she served as CFO for 10 years, establishing Chronicle’s successful distribution business and helping bring Chronicle’s gift business to market.

Photo of Phil	 Ollila

Phil Ollila

Ingram Content Group Inc.

Phil Ollila is Chief Content Officer of Ingram Content Group Inc., the leading provider of full-service content distribution solutions for the book industry. Phil is responsible for Ingram Content Group’s publisher facing business, and has been instrumental in leading the transformation of Ingram from a traditional wholesale service provider, into a fully integrated and relevant solutions company for clients. Ingram combines wholesale distribution, print-on-demand, digital distribution, inventory management and comprehensive worldwide services for physical and digital content.

In his role as Chief Content Officer, Phil leads a number of Ingram business units including wholesale merchandising, Lightning Source, Ingram Publisher Services and digital distribution through CoreSource®. He also heads Ingram Content Group marketing.

Phil previously served as Senior Vice President of Ingram Book Group Inc., President of Ingram Publisher Services Inc., and as President of Ingram Library Services Inc.

Prior to joining Ingram, Phil spent 12 years in Ann Arbor, Michigan, with Borders Group. His last position with Borders was Vice President of Marketing and Merchandising.

Phil spent 16 years in active and reserve positions with the U. S. Army. He received his master of business administration degree from the University of Michigan in Ann Arbor.


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