Improving Your Margins

Sol Rosenberg (Copia Interactive, LLC), Seth Kaufman (Copia Interactive)
Sponsored Session
Location: Empire Level:

When Copia launched the first social eBook platform two years ago, it was the first eBookstore to allow shared annotations in the margins of eBooks. While users instantly grasp the functional advantages of sharing notes and highlights, there’s far more to the Copia app than efficient study. The limitless margins of an eBook offer great new ways to add new content around the book. And that new content allows booksellers and publishers to market books in exciting new ways.

Copia Merchandising & Marketing VP Seth Kaufman and Content VP Sol Rosenberg will demonstrate case studies of what various publishers have done over the last few years. They will illustrate how to improve your profit margins by using your eBooks margins, all to sell more content. They will present case studies of how to create publishing events around the content of any eBook with an advanced tool chest of “marginalia” which includes author’s cuts, author read-alongs, inside-the-margin contests, sweepstakes and crowd-sourced content building, among others.

This session is sponsored by Copia

Photo of Sol Rosenberg

Sol Rosenberg

Copia Interactive, LLC

Mr. Rosenberg is Vice President of Business Development and Content Acquisition for Copia Interactive – the first social e-reading platform.

At the forefront of ebooks and digital content for more than a decade, Sol Rosenberg is a leading expert in the world of ebooks, digital publishing & marketing strategies.

He was a co-founder of the ebook pioneer Versaware and has helped major publishers with their digital initiatives – companies like McGraw-Hill, Cengage, Taylor & Francis, Simon & Schuster, Jones & Bartlett, Encyclopedia Britannica and many others.

This blending of communications and high-technology began when Sol created the first nationally-syndicated computer-focused radio show. He also introduced the first consumer computer with a built-in CD-ROM, was a pioneer in multimedia and emerging digital technologies and then active in the sphere of digital content for global publishers.

Photo of Seth Kaufman

Seth Kaufman

Copia Interactive

Seth Kaufman was most recently VP of Merchandising for, where he worked for 12 years. Kaufman began his career as a copy boy at the New York Post, eventually becoming a reporter for Page Six. He then became news editor at and rose to Editorial Director.
When he is not evangelizing, which is almost never, Kaufman has been known to play guitar in Brooklyn’s acclaimed band, The Fancy Shapes.


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