The Digital Book Market: A Segmented Approach

Jim Hamilton (InfoTrends), Jo-Ann McDevitt (Association of Educational Publishers), Peter Givler (Association of American University Presses)
Sponsored Session
Location: Empire Level:
Average rating: **...
(2.43, 7 ratings)

Large publishers are downsizing, brick and mortar bookstores are closing, and readers are embracing eBooks. Changes in the book business affect everyone who deals with the book trade, including literary agents, wholesalers, distributors, reviewers, printers, and truckers.

As the publishing industry faces new challenges, this session is designed to discuss how the market will adapt to these changing dynamics. Industry leaders in book publishing will explore how digital technology is impacting a number of different market segments including religious publishing, educational publishing, technical publishing and children’s books.

Panelists will share perspectives on:

  • Where is the book publishing going by market segment?
  • What are the implications of digital technology?
  • What other opportunities are emerging for you as the book industry evolves?

This session is sponsored by Canon Solutions America

Jim Hamilton


Jim Hamilton is Group Director responsible for InfoTrends’ Production consulting services in the areas of production copying and digital printing, wide format, labels & packaging, production workflow & variable data tools, document outsourcing, and business development. Mr. Hamilton is responsible for conducting graphic arts market research, market forecasting, custom consulting projects, and creating editorial content for product and market analysis reports. Mr. Hamilton has been involved in the graphic arts and publishing industries since 1980, and has been a member of InfoTrends’ On Demand Printing & Publishing Consulting Service since 1995. Prior to joining InfoTrends, Mr. Hamilton worked at Linotype-Hell as an Applications Analyst and author of the company’s Technical Information Series. He also worked as a freelance graphic designer in the textbook publishing industry. He has an M.S. Degree in Printing Technology from Rochester Institute of Technology (R.I.T.) and a B.A. Degree in German from Amherst College.

Jo-Ann McDevitt

Association of Educational Publishers

Jo-Ann’s career spans 25 years in the educational supplemental books and trade magazine businesses. Formerly she was a teacher and administrator in K-12 schools.
Currently she is Vice President of Sales and Business Development for AEP, the leading professional association for the education learning industry.

Peter Givler

Association of American University Presses


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