How to Hitch Your Wagon to a Star -- Finding & Connecting With Influencers on Twitter

Marshall Kirkpatrick (Little Bird)
Location: Soho Complex Level:
Average rating: ***..
(3.25, 4 ratings)

The social web opens up online publishing to anyone, enabling the rise
of millions of new voices. One of the best ways for your voice to be
heard above the noise, to rise to the top of your field, is to focus
first on listening. Are other bloggers and Tweeters really worth
listening to, though? It turns out that many of them are.

In this session, we’ll talk about the business value of connecting
with and learning from key influencers online, about success stories
that demonstrate the ROI of effective influencer engagement and about
watching out for charlatans and quacks. We’ll talk about efficiently
and effectively fostering authentic relationships and about seizing
opportunity by focusing on adding value. We’ll focus the discussion
on examples, both within and outside the book publishing industry.

Anyone who works online or markets books will leave this session
inspired by new ideas to hack the social web, make the right
connections and work towards a position of greater leadership in your

Photo of Marshall Kirkpatrick

Marshall Kirkpatrick

Little Bird

Seven years ago, presenter Marshall Kirkpatrick worked at a
convenience store in a small town in Oregon, today he’s become one of
the most successful tech industry bloggers online (formerly lead
writer at both TechCrunch and ReadWriteWeb) and is now the CEO of a
venture-backed company called Little Bird. Little Bird helps anyone
do the kind of work that Marshall did to make his career in the social
web: to find the right people, to discover key information, to act
fast and raise your voice by adding value to conversations on a global


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