Give It Away: How Free Digital Content Creates Paid Book Sales

Rob Eagar (WildFire Marketing)
Location: Soho_Complex Level:
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Many authors and publishers still define marketing a book as expensive advertising, publicity campaigns, booksigning tours, and retailer co-op arrangements. Yet, what if you could increase book sales without spending a dime? Using case studies from his consulting work on recent New York Times bestsellers, Rob Eagar shows how to use the power of free digital resources to increase book sales. His approach costs nothing to create, nothing to implement, and nothing to spread word of mouth.

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Rob Eagar

WildFire Marketing

Rob Eagar is the president of WildFire Marketing, a consulting firm that helps authors and publishers reach more readers and sell more books through innovative marketing strategies. His new book, Sell Your Book Like Wildfire, is considered the new bible of book marketing. Rob has consulted with numerous publishers and worked with over 400 authors, including several New York Times bestsellers. For more information, visit:


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