Preparing Content for Next-Generation Learning

Greg Grossmeier (Creative Commons), Michael Jay (Educational Systemics, Inc.)
Location: Astor Ballroom Level:
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Built on the framework endorsed by Bing, Google, Yahoo!, and Yandex, the Learning Resource Metadata Initiative (LRMI) defines a schema for embedding education-specific metadata within web content. Publishers can use LRMI markup to assign meaningful educational values to their content, including properties like subject area, target age level, and alignment to learning objectives. Search engines and delivery platforms can then access this rich metadata to deliver more precise and meaningful results.

This session for OER and commercial publishers, content curators, and other digital learning providers will cover:

  • Project background and origins
  • The LRMI specification and its development
  • Tools and resources for implementation
  • Experiences from upgrading 5+ publishing platforms
  • Tagging strategy and workflow implications
  • Potential market impact

Learn more about this important initiative and how to make sure your content is optimized for the new era of personalized learning.

Photo of Greg Grossmeier

Greg Grossmeier

Creative Commons

Greg focuses on how Open Education projects can better create, disseminate, and reuse educational materials. He recently moved to San Francisco from Michigan where he worked at the University of Michigan Library as Copyright Specialist and with the Open.Michigan initiative on OER related outreach and policy. After hours, Greg spends time with the Ubuntu community and other Free/Libre Open Source projects. Greg graduated from the U-M School of Information with an MSI specializing in Information Policy and Library and Information Services. He’ll always miss the thunderstorms and blizzards of the Midwest.

Photo of Michael Jay

Michael Jay

Educational Systemics, Inc.

A long time educator, Michael taught Science in California where he also worked in developing the first set of Technology in the Curriculum materials for the State of California. In 1986 he joined Apple Computer’s Classroom of Tomorrow (ACOT) research and development project and later served as Apple’s Education Competitive Analyst and lead major curriculum related marketing initiatives. He remained a contributor to science education through many projects including being one of the authors of California’s ground breaking Science Framework of 1990.

Michael left Apple Computer to pursue the development of a technology of his design that dynamically indicates the relationship between curriculum, curriculum standards, and instructional resources for which he received patents in 1998. As founder of Mediaseek Technologies, Inc. he laid the groundwork for many of the innovations in standards implementation and instructional resource integration that followed. He continued the development of tools for children and educators as Director of Education Business Development at N2H2 and VP and GM of Brainium Technologies in the following years where he worked on challenges associated with sustainable 1:1 computing in schools.

Michael and his associates create lasting change in how we learn and educate through their work with corporations and educational institutions. Their clients have benefited through increased efficiency, improved understanding of the K-12 market, and the development of innovative yet sustainable solutions. Their diverse expertise representing educational and corporate leadership, market analysis, development, instructional design, and tested knowledge of all facets of K-12 education are married with a vision that generates success for their clients while advancing their vision for education.


Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Scott Harvey at

Media Partner Opportunities

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Press and Media

For media-related inquiries, contact Maureen Jennings at

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