What Readers Want: Goodreads Answers Your Questions

Otis Chandler (Goodreads.com)
Location: Broadway Ballroom North Level:
Average rating: ***..
(3.75, 4 ratings)

If you had the chance to sit down with 11 million readers and ask them any question, what would it be? As an exclusive to this year’s Tools of Change New York, Goodreads is offering attendees the chance to get the insights you need from what The Economist calls “the world’s biggest book club.”

Data is essential in today’s publishing world, but if you don’t have a direct relationship with readers, how do you find out what is important to them? Goodreads is unique in the size of its community of readers – 11 million as of September 2012 – and its ability to listen to them.

What do you want to ask? Some thought starters:

  • Are romance readers more interested in helping shape the story of a book (agile book creation) than sci fi fans?
  • How often do readers buy a book as a result of reading a sample chapter?
  • Are mystery readers more interested in a subscription model than young adult readers?

A request for questions will be publicized through the TOC email newsletter. To make sure you don’t miss out on this, sign up for the email newsletter here.

In what’s sure to be a stimulating and interactive session, Otis Chandler, CEO of Goodreads, will share the survey results and invite discussion from participants about how these impact publishing today.

Photo of Otis  Chandler

Otis Chandler


Otis is the founder and CEO of Goodreads.com – the world’s largest site for readers and book recommendations. Launched in 2007, the site has since grown to 22 million monthly unique visitors and more than 10 million registered members who have added over 370 million books, completely by word of mouth. Goodreads raised a Series A round of funding from True Ventures at the end of 2009.

Along with a passion for creating websites, Otis is also a voracious reader and he started Goodreads as part of a personal goal to read more books. He is an engineer at heart, and loves tinkering and listening to customers in order to make the best product possible.

Before founding Goodreads, Otis was a Lead Software Engineer and Product Manager at Tickle.com. Monster Worldwide, the leading purveyor of online jobs, purchased the company in 2004 for $100 million. At Tickle, Otis was in charge of LoveHappens.com, a top ten online dating service. Otis credits all his knowledge of building successful online media websites to his experiences at Tickle. Otis graduated with a B.S. in Mechanical Engineering from Stanford University, where he always believed he would one day build cars.


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