Author (R)evolution Day: Be the Change

Kristen McLean (Bookigee), Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.), Porter Anderson (Porter Anderson Media), Jason Allen Ashlock (Movable Type Management), Amanda Barbara (Pubslush), Eve Bridburg (Grub Street), Laura Dawson (Bowker), Cory Doctorow (EFF), Rob Eagar (WildFire Marketing), Amanda Havard (Immersedition), Scott James (Red Hat Project), Mark Jeffrey (, Elizabeth Keenan (Penguin Group), Allen Lau (Wattpad), Sabrina McCarthy (Argo Navis & Perseus Distribution), Libby Johnson McKee (Amazon), Dana Newman (Dana Newman), Kate Pullinger (Bath Spa University), Mark Lefebvre (Kobo Inc), Tarah Theoret (NetGalley LLC), Tim Sanders (Net Minds)
Location: Soho Complex Level:
Average rating: ****.
(4.50, 2 ratings)

Cutting-edge insight for professional authors & content
creators—because business as usual is not enough.

We don’t know about you, but we’ve had our fill of “author”
conferences that cover “tips & tricks” without substantial insight
into the bigger issues confronting working authors right now.

This one-day conference-within-a-conference from the thought leaders at Tools of Change
and Publishers Weekly is designed specifically for professional
authors, content creators, agents, and independent author service
providers who want to move beyond “Social Media 101” to a more robust
dialogue about the opportunities in today’s rapidly shifting
landscape. From the evolving value propositions of traditional
publishing to emerging best practices for entrepreneurial content
creators, this out-of-the-box conference tackles the issues head-on.
No matter if you want to explore new routes to market, are interested
in the latest tools, or need straight talk from some of the most
visionary minds in publishing, this event will revolutionize your
thinking about the future of authorship and your own business in the
digital age.

Topics we’ll highlight include:

  • A cohesive look at the future of publishing for authors
  • The emergence of the “alternate publishing” model
  • Successful use of crowd-funding platforms
  • New author-centric publishing experiments
  • The inversion of book marketing practices
  • The best platforms and tools for entrepreneurial authors
  • Hands-on discussion and networking with other forward-thinking content creators

Event Partner
Publishers Weekley

Join with professional authors, agents, independent publicists, as well as other “alternately published creators” like developers and hybrids at this unique event for everyone exploring new paths to market.

Author ®evolution Day is curated by Bookigee’s Kristen McLean and TOC’s Kat Meyer and Joe Wikert, in partnership with Publishers Weekly.

Note: Your TOC pass must include Tuesday to attend
Author ®evolution Day. Contact information for all Author Revolution Day attendees will be shared with event partner Publishers Weekly.

Photo of Kristen McLean

Kristen McLean


Kristen McLean is the Founder and CEO of Bookigee, a Miami-based start-up that develops ground-breaking products and services that flatten the publishing marketplace. Their first product, WriterCube, A DIY Marketing and Analytics app for Authors is currently in free beta. (

Before founding Bookigee, Kristen spent seventeen years in a wide variety of industry roles including her most-recent position as the Executive Director of the Association of Booksellers for Children (ABC), a non-profit trade association that networks the children’s book market. Under Kristen’s leadership, ABC merged with its larger sister association, the American Booksellers Association (ABA) in 2011, where its work continues.

As part of her role as an industry futurist, Kristen lectures nationally and internationally on issues facing the publishing world at venues such as Book Expo America (BEA), Digital Book World (DBW),The Society of Children’s Book Writers and Illustrators (SCBWI), The American Library Association (ALA), and The Digital Publishing Conference of the City College of London, UK.

Kristen also edits Bowker Pubtrack’s bi-annual consumer study of the children’s book market, Understanding the Children’s Book Consumer in the Digital Age. Kristen is deeply interested in the confluence of emerging consumer behavior, technology, and publishing in the 21st Century. Find out more at

Photo of Kat Meyer

Kat Meyer

O'Reilly Media, Inc.

Kat Meyer is a long time veteran of the book publishing industry whose background includes both editorial and marketing experience working at a diverse array of regional and national trade and academic publishers, including: Harcourt Brace, Communication Skill Builders, the University
of Arizona Press, Rio Nuevo Publishers, and the RGU Group.

Prior to joining O’Reilly as co-chair for the Tools of Change conference, Kat was Chief Content Wrangler of Next Chapter Communications, where she reveled in two of her favorite past times: all things bookish and all things social media!

Photo of Joe Wikert

Joe Wikert

O'Reilly Media, Inc.

Joe Wikert is a publishing executive with 20+ years of industry
experience. He is currently General Manager of the OTX division, which
publishes the storied “animal books,” at O’Reilly Media, Inc. Prior to
joining O’Reilly he was a Vice President and Executive Publisher in
the Professional/Trade division of John Wiley & Sons, Inc., and had
management responsibility for the WROX and Sybex imprints. Since
graduating from Purdue University with a degree in management and
computer science, Joe has held a variety of sales and editorial
positions in the publishing industry. He is also the author of seven
books on programming languages and computer applications.

Joe regularly shares his publishing industry thoughts and outlook on
his Publishing 2020 blog which can be found at;. As
the proud owner of an Amazon Kindle, Joe also blogs about his e-book
reader experience on He can be reached through
his blogs or via e-mail at

Photo of Porter Anderson

Porter Anderson

Porter Anderson Media

Porter Anderson is a critic, journalist, producer, and consultant specializing in publishing and digital disruption of the industry. His weekly Writing on the Ether column is read Thursdays at and Ether for Authors is seen on Tuesdays at Anderson’s Ether work can be tracked on the’s Publishers Lunch Automat (the ePublishing tab). He’s also a regular, standing contributor to Writer Unboxed and to Digital Book World’s Expert Publishing Blog . As a journalist, Anderson has worked with CNN USA, CNN International,, the Village Voice, the Dallas Times Herald, the Dallas Observer, D Magazine, the Sarasota Herald-Tribune, and other outlets. In a diplomatic position with the United Nations (P5, Laissez-passer), Anderson was posted to the World Food Programme’s global headquarters in Rome as its Creative Advisor and Multi-Media Manager. In the design field, he has served as Executive Producer and Creative Consultant to Copenhagen’s INDEX: Design to Improve Life under the patronage of HRH Frederik, Prince of Denmark.

Photo of Jason Allen Ashlock

Jason Allen Ashlock

Movable Type Management

Jason Allen Ashlock is the co-founder and President of Movable Type Management, a literary management firm that fosters storytelling across platforms, devices, territories and generations. As such, he develops new books and digital properties with the company’s authors and media clients, and oversees new initiatives such as The Rogue Reader. He sits on the advisory board of a number of technology start-ups in the publishing space and teaches digital publishing at City University of New York, City College.

Photo of Amanda Barbara

Amanda Barbara


Amanda Barbara is the development director of Pubslush, a global, crowdsourcing publishing platform for authors to raise funds and gauge the initial audience for new book ideas. Pubslush also operates an independent imprint that acquires books from the platform, and for every book sold, donates a children’s book to a child in need. Amanda earned a bachelors degree in Public Relations and Creative Writing at the University of Miami in Florida. She has worked as a Corporate Account Manager for Big Geyser and a Leisure Sales Coordinator for the Fairmont Hotels and Resorts. She started her career in the Media and Community Relations Department at Macy’s. In her free time, she enjoys running, reading, and spending time with her family.

Photo of Eve Bridburg

Eve Bridburg

Grub Street

Recently named one of Boston’s 50 most powerful women by Boston Magazine, Eve founded Grub Street in the spring of 1997. Eve joined the Boston office of The Zachary Shuster Harmsworth Literary and Entertainment Agency in 2005. As a literary agent, she developed, edited, and sold a wide variety of books to major publishers including Random House, HarperCollins, Penguin, Grand Central, Abrams, and St. Martins.

Eve has presented on publishing, the future of publishing, and on what it takes to build a literary arts center at numerous national conferences, including the Whidbey Island Writers Conference, The Sanibel Island Writers Conference, Writers at Work in Utah and AWP. Before starting Grub Street, Eve attended Boston University’s Writing program on a teaching fellowship, farmed in Oregon, ran an international bookstore in Prague and graduated Phi Beta Kappa with awards for academic excellence in Philosophy and Religion from Colgate University.

Photo of Laura  Dawson

Laura Dawson


Laura Dawson is Product Manager for Identifiers at Bowker. She never shuts up about identifiers, metadata, and book discovery.

Photo of Cory Doctorow

Cory Doctorow


Cory Doctorow is a science fiction novelist, blogger, and technology activist. Cory is the coeditor of the popular blog Boing Boing and a contributor to the Guardian, the New York Times, Publishers Weekly, Wired, and many other newspapers, magazines, and websites. He was formerly director of European affairs for the Electronic Frontier Foundation, a nonprofit civil liberties group that defends freedom in technology law, policy, standards, and treaties. Cory holds an honorary doctorate in computer science from the Open University (UK), where he is a visiting senior lecturer; in 2007, he served as the Fulbright Chair at the Annenberg Center for Public Diplomacy at the University of Southern California.

Cory’s novels have been translated into dozens of languages and are published by Tor Books and simultaneously released on the internet under Creative Commons licenses that encourage their reuse and sharing, a move that increases his sales by enlisting his readers to help promote his work. He has won the Locus and Sunburst Awards and been nominated for the Hugo, Nebula, and British Science Fiction Awards. His latest young adult novel is Pirate Cinema, a story of mashup guerrillas who declare war on the entertainment industry. His latest novel for adults is Rapture of the Nerds, written with Charles Stross and published in 2012. His New York Times best seller Little brother was published in 2008. Its sequel, Homeland, was published in 2013. His latest short story collection is With a Little Help, available in paperback, ebook, audiobook, and limited edition hardcover. In 2011, Tachyon Books published a collection of his essays, Context: Further Selected Essays on Productivity, Creativity, Parenting, and Politics in the 21st Century (with an introduction by Tim O’Reilly), and IDW published a collection of comic books inspired by his short fiction called Cory Doctorow’s Futuristic Tales of the Here and Now. The Great Big Beautiful Tomorrow, a PM Press Outspoken Authors chapbook, was also published in 2011. His forthcoming books include Anda’s Game, a graphic novel from FirstSecond.

Cory cofounded the open source peer-to-peer software company Opencola, sold to OpenText in 2003, and presently serves on the boards and advisory boards of the Participatory Culture Foundation, the Clarion Foundation, the Glenn Gould Foundation, and the Chabot Space & Science Center’s SpaceTime project. In 2007, Entertainment Weekly called him “the William Gibson of his generation.” He was also named one of Forbes magazine’s Web Celebrities every year from 2007 to 2010 and one of the World Economic Forum’s Young Global Leaders for 2007. On February 3, 2008, Cory became a father. The little girl is called Poesy Emmeline Fibonacci Nautilus Taylor Doctorow and is a marvel that puts all the works of technology and artifice to shame.

Photo of Rob Eagar

Rob Eagar

WildFire Marketing

Rob Eagar is the president of WildFire Marketing, a consulting firm that helps authors and publishers reach more readers and sell more books through innovative marketing strategies. His new book, Sell Your Book Like Wildfire, is considered the new bible of book marketing. Rob has consulted with numerous publishers and worked with over 400 authors, including several New York Times bestsellers. For more information, visit:

Photo of Amanda Havard

Amanda Havard


Amanda Havard thinks in stories. She writes books and songs, tells stories to people over coffee or in elaborate iPad apps, in short films or subtle photographs. Stories are her life. She is the author of the supernatural young adult series, The Survivors, a transmedia franchise with an online following of 4.5 million readers that is an amalgamation of all of her storytelling love combined. With two novels in the series currently available, the third installment of the series, The Survivors: Body & Blood, is set for release Summer 2013. Originally from Dallas, Texas, she now lives in Nashville, Tennessee, a place where creativity drips from the sap of the trees, radiates from the attitude of the population, and seeps from the concrete. She is a pioneer of the future of storytelling. The inventor of the ImmerseditionTM, patent-pending interactive book, an app that reinvents the reading experience, Havard is always looking for the next best story — and the most innovative way to tell it.

Photo of Scott James

Scott James

Red Hat Project

Scott Andrew James is an author and the founder of Redhat Project, a book marketing consultancy. He works with authors, publishers, national brands, start-ups and creative professionals to integrate online and offline community outreach. His book marketing work includes consulting with authors and publishers about book launches, teaching workshops around digital marketing strategies for authors, and helping to design and manage the award-winning Underground Book Club for Karen Essex. His marketing background includes web content strategy and social media management with Attack! Marketing, Influence People, and Water Words that Work. A growing part of his business is consulting with authors ann other content creators on building successful KickStarter campaigns. His expertise is partly based in his own experience—he launched a Kickstarter project and raised 129% of its goal for his novel, Sidewalk Ritual which he self-published in October, 2012. He draws inspiration in creating communities bridging real-world connections with online channels comes from a decade of work as a whitewater rafting guide, an experiential educator, and an outdoor education director.

Photo of Mark Jeffrey

Mark Jeffrey

Mark Jeffrey is an author and serial technology entrepreneur. He has co-founded four internet companies and written four novels.
His first novel, MAX QUICK: THE POCKET AND THE PENDANT, was recently published in hardcover and ebook by HarperCollins. The book was initially podcast as a series of episodic mp3’s and received over 2.5 million downloads.

Most recently, Mark co-founded, a new site where anyone can create digital magazines. Previously, Mark co-founded web television network Mark served as CEO from its inception in Jan 2010 until May 2011 and remains on the Board.

From 2007 to 2010, Mark was the founding CTO of, Inc., a human-powered search and learning site. Prior to this, Jeffrey co-founded a business social networking company ZeroDegrees, Inc. in 2002 and sold it to IAC/InteractiveCorp in 2004 with more than one million registered users.

He founded his first company, The Palace, Inc., in 1995 and sold it to in 1998. The Palace was a popular avatar virtual world environment which had 10 million users at its peak. He was also the co-founder and CEO of SuperSig, Inc. in 1999, which focused on app-like functionality embedded in email.

Mark has been named one of ‘50 to Watch’ by Variety magazine, a ‘Hero of Multimedia’ by Entertainment Weekly and was a featured speaker at the very first Harvard Conference on The Internet and Society. Mark Jeffrey holds a BS in Computer Science from the University of New Hampshire.

Photo of Elizabeth Keenan

Elizabeth Keenan

Penguin Group

Elizabeth Keenan has been in book publishing for thirteen years beginning at Free Press and then Penguin Group USA. She is currently the publicity director for two imprints there; Hudson Street Press and Plume books. During her career she has worked with many wonderful writers including Ann Rule, Larry Brown, David Benioff, Jane Green, Judy Shepard, Danica McKellar, Lev Grossman, Anne Rice, and many others.

Liz is also a published writer whose work has appeared in a regular column for three years from 2002-2005 in the NY Inquirer and in an anthology in ‘Living on the Edge of The World’ (Touchstone-Fireside). She is also workshop leader for NY Writers Coalition where she has led weekly writer’s workshops for various communities in the NY area, most recently for a group of formerly incarcerated women in a drug & alcohol treatment center in Bedford-Stuyvesant, NY.

Photo of Allen Lau

Allen Lau


Allen Lau is the co-founder and CEO of Wattpad, the world’s largest community of readers and writers.

With years of experience building successful mobile tech companies, Allen first started prototyping a mobile eReading app in 2002 on a grey-scale Java phone that could only display 5 lines of text. He wanted to solve a problem he was facing – how to read while on the go. So for the past 10 years Allen has been exploring the power of mobile/social collaboration, online communities, and user-generated content.

Wattpad now serves 13 million people a month and with over 10 million stories uploaded, Allen is leading a team that’s revolutionizing the way people share and discover stories on the web and across every mobile device.

Photo of Sabrina McCarthy

Sabrina McCarthy

Argo Navis & Perseus Distribution

Sabrina McCarthy is President of Perseus Distribution Client Services
. She has been running Perseus Distribution for the last 6 years and in 2012 took over management of Argo Navis Author Services as well. Prior to her current role she was the Director of Sales Operations for The Perseus Books Group, and prior to that was Director of Business Development for PublicAffairs. Sabrina began her career at Perseus 15 years ago and has also worked in publicity, sales and marketing. She earned her MBA from NYU’s Stern School of Business, and was interviewed for PW’s 40 under 40 profiles.

Photo of Libby Johnson McKee

Libby Johnson McKee


Libby Johnson McKee is the North America Director for Kindle Direct Publishing (KDP) and CreateSpace, Amazon’s independent publishing platforms. She is responsible for the author and publisher experience, as well as innovations to help them reach more readers and create high-quality books.

Johnson McKee’s work in publishing started at in 1997 when she managed publisher relations and then aspects of the book business including merchandising, editorial and buying. She continued as General Manager of CreateSpace’s print on demand publishing platform into her current position where she helps independent authors reach their publishing goals, with many breaking into the best seller lists.

Photo of Dana Newman

Dana Newman

Dana Newman

Dana Newman is a transactional and intellectual property attorney, advising creators and
businesses on contracts, copyrights, trademarks, and licensing. She focuses her practice
on publishing, technology and start-ups, and also works as an independent literary
agent, representing authors of practical and narrative non-fiction. She has extensive in-
house legal experience with Moviola and its affiliates, providers of entertainment and
communications technologies. Having worked in the entertainment industry during
the transition from analog to digital platforms in film editing and audio recording, she’s
excited about the revolution happening in publishing and enthusiastically embraces new
technologies and business models for the creation and distribution of books. She holds a
B.A. in Comparative Literature from U.C. Berkeley and a J.D. from the University of San
Francisco School of Law. She wrote “Copyright Grants: as Powerful as Kryptonite?”
published in the Los Angeles Daily Journal, and co-authored the chapter on Technology
and Intellectual Property Rights in the book Emerging Companies Guide: A Resource for
Professionals and Entrepreneurs, Second Edition (American Bar Association 2011).

Photo of Kate Pullinger

Kate Pullinger

Bath Spa University

Kate Pullinger writes for both print and digital media. Her most recent novel, The Mistress of Nothing, won Canada’s Governor General’s Award in 2009, and was published by Touchstone, Simon & Schuster, in 2010. Her online multimedia work, Inanimate Alice, has become an influential title, often cited as ‘the future of children’s literature’; the American Association of School Librarians named it as a ‘Best Website for Teaching and Learning’, 2012, and it has been included on the BBC/ACE digital initiative, The Space.

Pullinger’s other digital projects and books can be found at her website; she blogs about the future of literature here.

Kate Pullinger is Professor of Creative Writing and Digital Media at Bath Spa University. Originally from British Columbia, Canada, she lives in London, England.

Photo of Mark Lefebvre

Mark Lefebvre

Kobo Inc

Mark Leslie Lefebvre’s passion for writing and love of reading led him to the book industry, where he has worked since 1992 as a bookseller in virtually every possible bookstore environment (mall store, chain store, big box store, online bookstore and campus bookstore). 1992 was the same year Mark sold his first short story, and his most recent books (under the name Mark Leslie) include Haunted Hamilton and Tesseracts Sixteen: Parnassus Unbound. Mark is the Director of Self-Publishing & Author Relations at Kobo where he was part of the team that launched Kobo Writing Life, a DIY self-publishing portal for authors and small publishers. He sits on the Canadian Booksellers Association executive board as well as the BookNet Canada Board of Directors. An author, bookseller, editor and avid reader, he considers the term “Book Nerd” an apt description.

Photo of Tarah Theoret

Tarah Theoret

NetGalley LLC

Tarah Theoret is the Reader Concierge at NetGalley, where she works with their ever-expanding community of professional readers (reviewers, bloggers, librarians, booksellers, media professionals, and educators). This involves handling daily support issues, connecting readers to titles of interest, and interacting with readers on social media platforms.

Before joining NetGalley, Tarah worked in marketing at Penguin Young Readers Group where she worked on many YA and Middle Grade campaigns that included talented authors such as John Green, Heather Brewer, John Grisham, Richelle Mead, and John Flanagan amongst many others. Tarah began her career at HarperCollins Publishers while working in marketing, editorial, publicity, sales, and rights. She earned her MS in Publishing from Pace University.

Photo of Tim Sanders

Tim Sanders

Net Minds

Tim Sanders is the CEO and a co-founder of Net Minds, a team publishing startup in Los Angeles. His career has put him on the cutting edge of technology, business development, new media strategies and team building. He was an integral part of Mark Cuban’s team at AudioNet, later becoming After it’s acquisition by Yahoo, Sanders rose to Chief Solutions Officer, working on key marketing partnerships, including Barnes and Noble, Random House and Sony.

Sanders is the author of four bestselling books, including the global bestseller, Love is the Killer App: How to Win Business & Influence Friends. Having extensive knowledge of the publishing industry from business model to production, Sanders has been instrumental in guiding many aspiring authors and helping dozens sign book deals.


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