Michelle Weir

Michelle Weir
Market Development Manager, Publishing Indigo and Inkjet Press Solutions Imaging and Printing Group, Americas, Hewlett Packard


Michelle Weir is the Market Development Manager focusing on the Publishing Segment. She is responsible for working with the Publishers on defining new areas of opportunities that enable the transformation to digital platforms for both content and print. Michelle is responsible for solution creation and definition, defining digital manufacturing specifications together with the Publishers and assisting in defining implementation strategies together with Services Providers. She will also lead and be responsible for creating the awareness of these solutions among internal and external stakeholders.

Michelle has twenty-five years experience in the Publishing Marketplace all focused on the transformation of traditional publishing workflows, applications and manufacturing. She has spent the last ten years specializing in Education Publishers, supporting their transition to a new Education Eco-system. Currently, she is supporting a US Department of Education taskforce on Digital Textbooks and Race to the Top programs.

Prior to joining HP, Michelle worked for Xerox Corporation in various assignments including Sales, Marketing and Product Development. Her areas of expertise include systems design, integration, software, solutions, project management, XML/content management, book manufacturing and commercial print manufacturing processes. She was awarded the Xerox Presidents Award in 1997 for her work on Xerox’ digital workflow platform enabling the transformation from traditional book manufacturing process to new digital print technologies.

Michelle is an active member of the Book Industry Study Group, Library Binding Institute and sits on the Board of Directors for the Book Manufacturing Institute. She also is a member of the Digital Print and Literacy committees for BMI.


Sponsored Sessions Empire-Hudson
James R. Cioban (Cierant Corporation), Michelle Weir (Hewlett Packard), Dale Williams (Strategic Content Imaging)
Today’s digital print technologies, combined with an innovative marketing approach enable Magazine Publishers to venture into fully personalized advertising content in a magazine, representing a new approach to creating more effective and measurable marketing campaigns. Read more.
  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

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