Björn Jeffery

Björn Jeffery
CEO, Toca Boca


Björn Jeffery is the founder of Toca Boca, a play studio that makes digital toys for touchscreen devices. In 2011, they released ten products that was sold in over 115 countries worldwide and reached downloads of over 5 million – all in their first year. Toca Boca is a part of The Bonnier Group, one of Europe’s largest media groups with interests in books, newspapers, magazines, television, internet and film. In 2010, Bonnier had sales of approximately 4.4 billion USD.

Previously, Björn was the Director of Future Media & Technology at Bonnier Research & Development, where he was responsible for global research and analysis regarding consumer behavior and strategic shifts in technology. Other projects include founding and being the CEO of the strategic web agency Good Old, founding – the first blog to be sold in Northern Europe, and – one of the most influential music blogs in the club music scene. Previous employers include the Swedish dailies Göteborgs-Posten and Sydsvenskan, and SVT – Swedish National Television.


Make Duffy-Columbia
Nat Sims (Night & Day Studios, Inc.), Björn Jeffery (Toca Boca)
Newly powerful mobile content developers are disrupting the educational publishing industry. Nat Sims, the CEO of Night & Day Studios, and other developers in this area, share their experience developing, marketing, and selling educational content in a global marketplace. Read more.
  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

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