Björn Jeffery is the founder of Toca Boca, a play studio that makes digital toys for touchscreen devices. In 2011, they released ten products that was sold in over 115 countries worldwide and reached downloads of over 5 million – all in their first year. Toca Boca is a part of The Bonnier Group, one of Europe’s largest media groups with interests in books, newspapers, magazines, television, internet and film. In 2010, Bonnier had sales of approximately 4.4 billion USD.
Previously, Björn was the Director of Future Media & Technology at Bonnier Research & Development, where he was responsible for global research and analysis regarding consumer behavior and strategic shifts in technology. Other projects include founding and being the CEO of the strategic web agency Good Old, founding Manolo.se – the first blog to be sold in Northern Europe, and Discobelle.net – one of the most influential music blogs in the club music scene. Previous employers include the Swedish dailies Göteborgs-Posten and Sydsvenskan, and SVT – Swedish National Television.
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