Todd Sattersten

Todd Sattersten
Founder, BizBookLab

Website | @toddsattersten

Todd Sattersten is the founder of BizBookLab, a company that specializes in business books and the business of books. He is the past president of business book retailer 800-CEO-READ and the co-author of The 100 Best Business Books of All Time. His most recent project is Every Book Is a Startup: The New Business of Publishing (O’Reilly, 2011)


Manage Chelsea-Gotham
Please note: to attend, your registration must include Workshops.
Todd Sattersten (BizBookLab)
The business model of most book publishing is based on long form works that take years to create and distribute. Those long cycles introduce substantial risk to the success of any project. The world of startups is obsessed with the minimum viable product; what can be introduced now, learned from, and added to. In this workshop, we'll talk about how this idea of MVP fits into book publishing. Read more.
  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at

View a complete list of TOC contacts