Jeff Olson

Jeff Olson
VP, Research and Analytics, Kaplan Test Prep

Jeff Olson is Vice President of Customer Research for Kaplan Test
Prep. Olson specializes in tracking the education marketplace using
online and telephone surveys, longitudinal tracking surveys, and
pricing and promotional studies.

Olson’s surveys and commentary have appeared in hundreds of U.S.
periodicals, including the New York Times, Washington Post, Wall
Street Journal, Los Angeles Times, USA Today, and Newsweek. He was
profiled in the Washington Business Journal newspaper in July, 2006.
Olson was educated at the College of William & Mary and trained in
survey design & data analysis at George Washington University.


Market Broadway North
Maureen McMahon (Kaplan Publishing), Jeff Olson (Kaplan Test Prep)
Average rating: ***..
(3.00, 1 rating)
Jeff Olson, Vice President, Research and Analytics for Kaplan Test Prep, and Maureen McMahon, President & Publisher for Kaplan Publishing, will discuss the company’s challenges and successes in building Kaplan Mobile, an iOS application that delivers free digital versions of course content to registered Kaplan students and retail customers. Read more.
  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at

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