TOC 2012 Schedule

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Below are the confirmed and scheduled talks at TOC 2012 (schedule subject to change).

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Broadway North
8:30am Kaplan Mobile: A Case Study In Mobile Content Delivery And Data-focused Product Development Maureen McMahon (Kaplan Publishing), Jeff Olson (Kaplan Test Prep)
9:20am Consumer Attitudes Toward E-Book Reading Len Vlahos (Book Industry Study Group), Kelly Gallagher (RR Bowker)
10:35am How Consumers Discover Books Online Otis Chandler (Goodreads.com)
11:25am Hiring, Training, and Managing the Hybrid Publishing Employee Jon Bruner (O'Reilly Media), Bruce Upbin (Forbes), Taylor Buley (Forbes)
Broadway South
8:30am Scaling Content Development Through Automation Joe Wikert (O'Reilly Media, Inc.), Robbie Allen (InfiniaML), Kristian Hammond (Northwestern Computer Science)
9:20am KF8 and iBooks Author: Up and Running Sanders Kleinfeld (O'Reilly Media, Inc.), Adam Witwer (O'Reilly Media, Inc.)
10:35am Real World Agile Publishing Brett Sandusky (Holocene), Dominique Raccah (Sourcebooks), Joe Wikert (O'Reilly Media, Inc.)
11:25am Case Study: Experimenting with Print-to-Digital Publishing Models Ana Vela (National Geographic Learning)
Astor Ballroom
8:30am nextPub®: Bringing Magazines to Digital Distribution Channels Dianne Kennedy (IDEAlliance), Peter Meirs (Time Inc.), John Dougherty (Hearst Corporation)
9:20am Mendeley Case Study: How The World's Largest Crowdsourced Academic Database Is Changing Academic Publishing Jan Reichelt (Mendeley Ltd.)
10:35am Accessibility in a Multimedia World Betsy Beaumon (Benetech), Adam Witwer (O'Reilly Media, Inc.), George Kerscher (Daisy Consortium), Larry Goldberg (National Center for Accessible Media at WGBH (NCAM)), Katie Cunningham (Cox Media Group)
11:25am What’s New Copyright? Edward Colleran (Copyright Clearance Center), Ned May (Outsell)
Soho Complex
8:30am Leveraging Existing Assets for New Markets Kassia Krozser (Booksquare.com), Greg Merkle (Dow Jones Enterprise Media Group), Stephen Stesney (CQ Press/ First Street)
9:20am New Ways to Sell - Aggregated Content, Paywalls, Subscriptions, and More Richard Nash (Small Demons/ Cursor), Tomáš Bella (Piano Media), Justo Hidalgo (24Symbols), Roman Karachinsky (News360)
10:35am Why Context is Everything: Monetizing Meaningful Engagement with Content Kassia Krozser (Booksquare.com), Erin McKean (IBM | Wordnik), Valla Vakili (Small Demons)
11:25am Baby and the Bathwater: New Publishing Models Incorporating the Best of Old Publishing Practices Richard Nash (Small Demons/ Cursor), Rafiq Ahmed (Demibooks), Jesse Potash (PUBSLUSH)
Duffy-Columbia
8:30am Hopeful Monsters: Punctuated Equilibrium and the Post-Book Age Corey Pressman (Exprima Media)
9:20am The Future of Education is Touch Nat Sims (Night & Day Studios, Inc.), Björn Jeffery (Toca Boca)
10:35am Beyond “Discovery”—Understanding The True Potential Of An Insight-oriented Publishing Environment Kristen McLean (Bookigee), Kelly Gallagher (RR Bowker)
11:25am Cracking the Nonfiction Code Michael Tamblyn (Kobo)
Astor Ballroom Foyer
8:30am Digital Petting Zoo Joe Wikert (O'Reilly Media, Inc.), Nathaniel Hoffelder (The Digital Reader (blog))
Empire-Hudson
9:20am Making More Of Content In Education William Chesser (Ingram Content Group)
10:35am Tapping Into The Global Library Market In Today's Digital World For Creating A Right And Successful Strategy Gary Rodrigues (Impelsys)
11:25am 'SILK': The New Way to Convert PDF into EPUB -- Quickly and Accurately Robert Kasher (Newgen KnowledgeWorks), Baskar Devanathan (NewGen KnowledgeWorks)
1:10pm Plenary
Room: Broadway Ballroom
Sign Me Up! Stories and Data from 10 Years of Subscription Usage and Sales at Safari Books Online Andrew Savikas (Safari Books Online)
1:25pm Plenary
Room: Broadway Ballroom
Beyond The Classroom: Enhanced Content Lessons from the Education Market Kent Freeman (Vital Source Technologies Inc., an Ingram Content Group Company)
1:40pm Plenary
Room: Broadway Ballroom
Meaningful Interactivity In A Mobile World Theodore Gray (Wolfram Research, Touch Press)
1:55pm Plenary
Room: Broadway Ballroom
There Is No Such Thing As A Book, Or Re-thinking Publishing In The Age Of The Internet Bob Young (Lulu.com)
2:10pm Plenary
Room: Broadway Ballroom
Retooling for Faster Digital Revenue Realization Joe Wikert (O'Reilly Media, Inc.)
2:20pm Plenary
Room: Broadway Ballroom
What Can Data Tell Us? Roger Magoulas (O'Reilly Media)
2:35pm Plenary
Room: Broadway Ballroom
The Rise of Big C (Content):Why the Next Era Represents the Reemergence of Professional Media Linda Holliday (Semi-Linear, New York Angels)
2:50pm Plenary
Room: Broadway Ballroom
Startup Showcase Winner Demos
Chelsea
8:30am Opening Up the Playing Field: New Content Tools and Platforms for a Growing Global Content Marketplace Edward Nawotka (Publishing Perspectives), Fabienne Riener (Sourcefabric o.p.s), Susan Moody (Worldreader)
9:20am Blow Out Your eBook Revenue at Minimal Cost Todd Bottorff (Turner Publishing), Jonathan Hevenstone (Jouve North America (JNA))
10:35am Have It Your Way! Barb Pellow (InfoTrends), Larry Bennett (Bookmasters), Larry Brewster (Ingram Content Group Inc. ), Lynn Terhune (John Wiley & Sons, Inc.)
Gotham
10:35am Marketing and Sales Tools for Small/Self-Publishers Beat Barblan (Bowker)
12:10pm Lunch - Sponsored by codeMantra
Room: Atrium (8th Floor)
7:30am Coffee
Room: Exhibit Hall
10:05am Morning Break
Room: Exhibit Hall
8:30am-9:15am (45m) Market
Kaplan Mobile: A Case Study In Mobile Content Delivery And Data-focused Product Development
Maureen McMahon (Kaplan Publishing), Jeff Olson (Kaplan Test Prep)
Jeff Olson, Vice President, Research and Analytics for Kaplan Test Prep, and Maureen McMahon, President & Publisher for Kaplan Publishing, will discuss the company’s challenges and successes in building Kaplan Mobile, an iOS application that delivers free digital versions of course content to registered Kaplan students and retail customers.
9:20am-10:05am (45m) Make, Manage, Market
Consumer Attitudes Toward E-Book Reading
Len Vlahos (Book Industry Study Group), Kelly Gallagher (RR Bowker)
Peel away both the hype and the cynicism and find out how consumers are actually using e-readers and consuming digital content. Presenting results from the first fielding in the third volume of Consumer Attitudes Toward E-book Reading, representatives from the Book Industry Study Group and R.R. Bowker will provide a window into the mind of the e-book consumer.
10:35am-11:20am (45m) Market
How Consumers Discover Books Online
Otis Chandler (Goodreads.com)
An in-depth quantitative and qualitative analysis of consumer behavior in discovering books online. Who is searching for books online? What are their personas? How are they discovering books?
11:25am-12:10pm (45m) Manage
Hiring, Training, and Managing the Hybrid Publishing Employee
Jon Bruner (O'Reilly Media), Bruce Upbin (Forbes), Taylor Buley (Forbes)
It’s more important than ever for editors and software developers to understand each other and work together effectively. Enter the emerging role of publishing hybrid: editors who can code and coders who understand the editorial mindset. Coding is an increasingly common part of the editorial skillset, even for those who haven’t studied computer science formally.
8:30am-9:15am (45m) Make
Scaling Content Development Through Automation
Joe Wikert (O'Reilly Media, Inc.), Robbie Allen (InfiniaML), Kristian Hammond (Northwestern Computer Science)
With recent advances in linguistic algorithms and the availability of large structured data sets, it is now possible for software to create long form narratives that rival humans in quality and depth. This session features two speakers who will offer somewhat different perspectives on the opportunity.
9:20am-10:05am (45m) Make, Manage
KF8 and iBooks Author: Up and Running
Sanders Kleinfeld (O'Reilly Media, Inc.), Adam Witwer (O'Reilly Media, Inc.)
Here's your one-stop crash course on the latest ebook formats released for Amazon's Kindle Fire (KF8) and Apple's iPad (iBooks Author). Join Adam Witwer (Director of Content and Publishing Operations, O'Reilly Media) and Sanders Kleinfeld (Publishing Technologies Specialist, O'Reilly Media) for an informal dialogue that will tackle all your questions.
10:35am-11:20am (45m) Manage
Real World Agile Publishing
Brett Sandusky (Holocene), Dominique Raccah (Sourcebooks), Joe Wikert (O'Reilly Media, Inc.)
In this session moderated by Brett Sandusky and featuring O'Reilly's Joe Wikert and Sourcebooks' Dominique Raccah, you'll get a behind-the-scenes look at how two leading publishers are implementing the agile methodology in their organizations. It's easier than you think and it doesn't require a structural overhaul.
11:25am-12:10pm (45m) Manage
Case Study: Experimenting with Print-to-Digital Publishing Models
Ana Vela (National Geographic Learning)
National Geographic Learning recognized that publishing technology is becoming more affordable, and they had the flexibility to be more experimental in developing new print-to-digital publishing models to stay at pace with new technology. In this case study, learn about the workflows they developed, change in staff skill set, adjusting pricing models, and their new approach at developing content.
8:30am-9:15am (45m) Make, Manage
nextPub®: Bringing Magazines to Digital Distribution Channels
Dianne Kennedy (IDEAlliance), Peter Meirs (Time Inc.), John Dougherty (Hearst Corporation)
2011 was the year of the tablet. For magazines this signaled an exciting new era of innovative publications. In this publisher panel, you will learn about the challenges of magazine tablet publishing and the new, nextPub Specification that builds on PRISM, EPUB 3, and HTML5 to streamline content distribution to the rapidly evolving device environment.
9:20am-10:05am (45m) Manage
Mendeley Case Study: How The World's Largest Crowdsourced Academic Database Is Changing Academic Publishing
Jan Reichelt (Mendeley Ltd.)
Mendeley is a New York and London-based startup that is changing academic publishing. With over 1M researchers uploading 500K documents every day, Mendeley is bringing social to metadata and big data to the hoary old field of bibliometrics. Come learn from Jan Reichelt, a founder, as he talks about how the world's largest crowdsourced database of research is changing academic publishing.
10:35am-11:20am (45m) Make
Accessibility in a Multimedia World
Betsy Beaumon (Benetech), Adam Witwer (O'Reilly Media, Inc.), George Kerscher (Daisy Consortium), Larry Goldberg (National Center for Accessible Media at WGBH (NCAM)), Katie Cunningham (Cox Media Group)
Enhanced eBooks are posing a fresh challenge to making “books” fully accessible for readers with print disabilities. This panel will discuss the opportunities and challenges of accessible multimedia, presenting Benetech’s DIAGRAM Center, an initiative to create tools and processes for publishers to build in image accessibility for a full range of media types.
11:25am-12:10pm (45m) Manage
What’s New Copyright?
Edward Colleran (Copyright Clearance Center), Ned May (Outsell)
This session will talk about the newest trends in practice and management of copyright, rights, and licensing of content as it pertains to producers and consumers of copyrighted material. The session will also give an update on various copyright issues that could impact our industry.
8:30am-9:15am (45m) Innovator's Program
Leveraging Existing Assets for New Markets
Kassia Krozser (Booksquare.com), Greg Merkle (Dow Jones Enterprise Media Group), Stephen Stesney (CQ Press/ First Street)
In this session, moderator Kassia Krozser will be highlighting two companies - Dow Jones Enterprise Media Group and CQ Press - each of whom have come up with innovative ways of using their content to grow into new markets, and offer new services/products to existing ones.
9:20am-10:05am (45m) Innovator's Program
New Ways to Sell - Aggregated Content, Paywalls, Subscriptions, and More
Richard Nash (Small Demons/ Cursor), Tomáš Bella (Piano Media), Justo Hidalgo (24Symbols), Roman Karachinsky (News360)
In this panel discussion, moderated by Richard Nash, we'll hear from three very different companies working with variants of subscription models and/or aggregation.
10:35am-11:20am (45m) Innovator's Program
Why Context is Everything: Monetizing Meaningful Engagement with Content
Kassia Krozser (Booksquare.com), Erin McKean (IBM | Wordnik), Valla Vakili (Small Demons)
Kassia Krozser of BookSquare.com leads this discussion with the Valla Vakili of Small Demons and Erin McKean of Wordnik. Each of these companies plays with the notion of allowing the reader to dive deeper into content while reading via embedded information.
11:25am-12:10pm (45m) Innovator's Program
Baby and the Bathwater: New Publishing Models Incorporating the Best of Old Publishing Practices
Richard Nash (Small Demons/ Cursor), Rafiq Ahmed (Demibooks), Jesse Potash (PUBSLUSH)
Join moderator Richard Nash and the leaders of two smart new publishing start-ups that are taking ideas from traditional publishing and combining them with new out-of-the-box thinking to create hybrid approaches to content creation and distribution.
8:30am-9:15am (45m) Manage
Hopeful Monsters: Punctuated Equilibrium and the Post-Book Age
Corey Pressman (Exprima Media)
The advent of hypertext and the new art of interaction design signal the dawn of a post-book epoch. The evolution of the bound book has much to teach us about this important moment in publishing history and how to best consider, design, and guide the nascent post-book experience.
9:20am-10:05am (45m) Make
The Future of Education is Touch
Nat Sims (Night & Day Studios, Inc.), Björn Jeffery (Toca Boca)
Newly powerful mobile content developers are disrupting the educational publishing industry. Nat Sims, the CEO of Night & Day Studios, and other developers in this area, share their experience developing, marketing, and selling educational content in a global marketplace.
10:35am-11:20am (45m) Manage
Beyond “Discovery”—Understanding The True Potential Of An Insight-oriented Publishing Environment
Kristen McLean (Bookigee), Kelly Gallagher (RR Bowker)
DISCOVERY is the most-used and least-understood word in the publishing vocabulary right now. In this session we will move toward a more powerful understanding of what true discovery means for key stakeholders - publishers, authors, readers, content partners - and how a more powerful understanding of Discovery can transform our entire approach to the future publishing model.
11:25am-12:10pm (45m) Market
Cracking the Nonfiction Code
Michael Tamblyn (Kobo)
With color devices in the hands of an ever-larger percentage of potential readers, is it finally time for nonfiction to gain a bigger share of ebook sales? Kobo EVP Michael Tamblyn will examine the causes of fiction's early digital predominance, device trends that have created the conditions for nonfiction success, and successful strategies that publishers are employing to drive nonfiction sales.
8:30am-12:10pm (3h 40m) Event
Digital Petting Zoo
Joe Wikert (O'Reilly Media, Inc.), Nathaniel Hoffelder (The Digital Reader (blog))
Looking to get up close and personal with the latest and greatest reading devices and platforms? Zoo Keeper extraordinaire Joe Wikert has teamed up with The Digital Readers' Nate Hoffelder to bring TOC attendees the first ever TOC Digital Petting Zoo. Stop by to get hands (and eyes) on experience with all manner of dedicated ereaders and platforms.
9:20am-10:05am (45m) Sponsored Sessions
Making More Of Content In Education
William Chesser (Ingram Content Group)
As e -book market growth continues to explode, is e-textbook growth tracking at the same initial pace in the higher-education space? In this session hear about the state of the e-textbook market, what’s working for students and institutions, and how publishers are successfully repurposing and developing, designing and distributing multi-format and rich-media e-textbooks today.
10:35am-11:20am (45m) Market
Tapping Into The Global Library Market In Today's Digital World For Creating A Right And Successful Strategy
Gary Rodrigues (Impelsys)
The book market is undergoing a phase of transition. New formats are being introduced, there are new devices emerging from manufacturers and publishers are creating new business models. This talk will explore the challenges facing publishers serving the library and education sector to increase and improve adoption of ebooks.
11:25am-12:10pm (45m) Sponsored Sessions
'SILK': The New Way to Convert PDF into EPUB -- Quickly and Accurately
Robert Kasher (Newgen KnowledgeWorks), Baskar Devanathan (NewGen KnowledgeWorks)
Conversion from PDF to EPUB has long been a difficult and time consuming process, but that is changing. Now you can convert any Print PDF file into EPUB -- quickly, accurately and easily with SILK, a new conversion tool designed to combine both quality control and correction processes in one easy to learn, easy to use package.
1:10pm-1:25pm (15m) Keynote
Sign Me Up! Stories and Data from 10 Years of Subscription Usage and Sales at Safari Books Online
Andrew Savikas (Safari Books Online)
Selling books by subscription isn't about transactions, it's about relationships. In this keynote, Safari Books Online CEO Andrew Savikas takes a deep dive into usage data from Safari and talks about why access models are a key part of tomorrow's paid content ecosystem.
1:25pm-1:40pm (15m) Keynote
Beyond The Classroom: Enhanced Content Lessons from the Education Market
Kent Freeman (Vital Source Technologies Inc., an Ingram Content Group Company)
Hear from Kent Freeman, Chief Operating Officer of Vital Source Technologies, an Ingram Content Group company, who will share key lessons and insight from the helm of Ingram’s fastest-growing business - lessons that are helping publishers re-invent content and create richer reading experiences that are in demand today.
1:40pm-1:55pm (15m) Keynote
Meaningful Interactivity In A Mobile World
Theodore Gray (Wolfram Research, Touch Press)
Wolfram|Alpha's Luc Barthelet and Theo Gray will demonstrate how interactivity can be elevated beyond gimmickry, to deepen and enrich the reader's understanding of important subjects, reach out to new readers, and clearly explain concepts that resist communication through static text alone.
1:55pm-2:10pm (15m) Keynote
There Is No Such Thing As A Book, Or Re-thinking Publishing In The Age Of The Internet
Bob Young (Lulu.com)
While we have all grown up thinking we know what a book is -- we don't. Here are a few rules to help you adapt your book, or your publishing service, or your business to better serve your readers or customers in the Age of the Internet.
2:10pm-2:20pm (10m) Keynote
Retooling for Faster Digital Revenue Realization
Joe Wikert (O'Reilly Media, Inc.)
Publishers built their author royalty statement and payment systems around the physical store and book model where inventory goes out, a retailer isn't obligated to pay for it immediately and some of it is eventually returned for a credit. That model changes dramatically in the digital content world and publishers need to make adjustments.
2:20pm-2:35pm (15m) Keynote
What Can Data Tell Us?
Roger Magoulas (O'Reilly Media)
Roger Magoulas, head of O'Reilly's research group, uses every data source available to help the publishing teams make better decisions. In this keynote Roger will discuss how O'Reilly uses taxonomies, treemaps and narrative to help understand trends, problems and opportunities.
2:35pm-2:50pm (15m) Keynote
The Rise of Big C (Content):Why the Next Era Represents the Reemergence of Professional Media
Linda Holliday (Semi-Linear, New York Angels)
How will paid media - including and especially the book - play in the digital slipstream with enough reach, relevance and revenue to entertain and inform future generations?
2:50pm-3:00pm (10m) Keynote
Startup Showcase Winner Demos
Hear a 5-minute pitch from each of the three Startup Showcase winners.
8:30am-9:15am (45m) Make
Opening Up the Playing Field: New Content Tools and Platforms for a Growing Global Content Marketplace
Edward Nawotka (Publishing Perspectives), Fabienne Riener (Sourcefabric o.p.s), Susan Moody (Worldreader)
The global market place -- sounds like a world of opportunity, but for both producers and consumers in new markets, there are real economic challenges. In this session you'll hear from two companies, SourceFabric and WorldReader - who are working to bridge the gap and make content creation tools and access to content efficient and affordable for all the players in our global content ecosystem.
9:20am-10:05am (45m) Sponsored Sessions
Blow Out Your eBook Revenue at Minimal Cost
Todd Bottorff (Turner Publishing), Jonathan Hevenstone (Jouve North America (JNA))
Turner Publishing an independent book publisher is making a rapid entrance into the iBookstore and other digital retail channels by taking advantage of a program developed by Apple and Jouve that enables publishers to make their catalogs available on the iPad and iPhone at minimal cost. Learn how!
10:35am-11:20am (45m) Sponsored Sessions
Have It Your Way!
Barb Pellow (InfoTrends), Larry Bennett (Bookmasters), Larry Brewster (Ingram Content Group Inc. ), Lynn Terhune (John Wiley & Sons, Inc.)
In a publishing market filled with uncertainty, technology is the answer. This session will share how publishers can seamlessly move between print and electronic media and how they can offer customized and unique versions of publications by effectively leveraging technology. You will hear how you can efficiently and cost effectively "have it your way!"
10:35am-11:20am (45m) Sponsored Sessions
Marketing and Sales Tools for Small/Self-Publishers
Beat Barblan (Bowker)
Small/self-publishers are always looking for new ways to reach their potential customers. In this session’s you will get an overview of some of the latest and most inexpensive marketing and sales tools that are available to them to maximize the chances of reaching potential customers.
12:10pm-1:10pm (1h)
Break: Lunch - Sponsored by codeMantra
7:30am-8:30am (1h)
Break: Coffee
10:05am-10:35am (30m)
Break: Morning Break
  • Publishers Weekly
  • Ingram Content Group
  • COPIA
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

View a complete list of TOC contacts