Best Practices Planning and Launching New Digital Products

Stephen Casbeer (Innodata)

Just about everybody attending ToC will have recently, will be, or is considering a new digital product development. As the pace of acceleration to digital continues, the challenges and risks are magnified – with pressure coming from the pace of change, the complexity of content and technology-dependent products, and the need to ensure relevancy in a changing market. This session investigates the principle challenges in launching new digital products, and the key methods you can consider to ensure success – a defined approach, built on best practices, to releasing new digital products.

This session is sponsored by Innodata

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Stephen Casbeer


Stephen is a senior technology and business transformation specialist who has extensive experience with content operations, content management and delivery systems, and a wide range of editorial and production technologies. He has led global organizations and advised executives on adapting to and benefiting from rapid change in the information industry, encompassing issues of business and technology strategy, process re-engineering and organizational design. Stephen spent a number of years at LexisNexis and Reed Elsevier focusing on product technology.

  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

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