Blow Out Your eBook Revenue at Minimal Cost

Todd Bottorff (Turner Publishing), Jonathan Hevenstone (Jouve North America (JNA))
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The rapid growth of eBook sales and distribution channels is making it imperative for publishers to develop smart and aggressive digital business strategies or miss out on revenues from the fastest-growing segment of the market. Turner Publishing is making a rapid entrance into the iBookstore and other digital retail channels by taking advantage of a program developed by Apple and Jouve that enables publishers to make their catalogs available on the iPad and iPhone at minimal cost. Learn how Turner is leveraging the set of services offered under the program to take a wide range of source materials—including out-of-print and out-of-copyright works—and push them out into the digital marketplace.

This session is sponsored by Jouve

Photo of Todd Bottorff

Todd Bottorff

Turner Publishing

Todd Bottorff has served as President and Publisher of Turner Publishing since 2002. Mr. Bottorff earned degrees in liberal arts from the University of Virginia and a masters of business administration from Harvard University. Prior to Turner Publishing, Mr. Bottorff worked as a business consultant at McKinsey & Company and served as a senior member of the management team for a venture-funded technology startup and a publicly listed dot-com turnaround.

Mr. Bottorff’s civic responsibilities include serving as a board member of Npt, Nashville’s public television station, as a Board Member of Humanities Tennessee including the subcommittee that oversees the Southern Festival of Books, and on the Alumni Board of Montgomery Bell Academy.

Photo of Jonathan Hevenstone

Jonathan Hevenstone

Jouve North America (JNA)

Jonathan has led JNA’s growth as the leading provider of eBook conversion services for major trade publishers and eBook retailers in the US. Starting with a small team based in New York, he helped pioneer the current model for delivering high quality eBook conversion plus distribution with onshore customer service.

Jonathan is currently focused on development and implementation of market and sales strategy; developing new products, services, and partnerships; and launching Jouve Publishing Strategies, a consulting practice drawing on Jouve’s expertise in print and digital workflows and the market for digital products. His operational expertise includes content strategy, publishing technologies and workflows, business development, product marketing, eBook production and XML conversion, print on demand, composition, and outsourcing/offshoring.

Jonathan holds a Bachelor of Arts degree from Dartmouth College and a Master of Arts degree in English Literature from New York University.

  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

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