Secrets of Selling to Higher Education - How to Successfully Sell into College and University Audiences

Sol Rosenberg (Copia Interactive, LLC), Joann Spyker (Copia Interactive)

College students are among the most desirable demographics for any marketer and certainly for publishers and other content providers.

They are engaged in many facets of learning and are at the beginning of their lifelong consumption. Establish a customer here and your lifetime value of a customer can be quite large.

While college kids may not have yet made their own fortunes, most have access to their parent’s spending allowance and/or to financial aid.

How can you get your titles seen, purchased and read by this audience? What kind of content works best? Is it possible to get professors to
actually recommend your titles? How do they like to consume and interact with content? What are the unique technical features they would want in digital content? How can you help them get the best grade possible in their quest to a perfect “A?”

We will explore these topics and more as we explain how we are reaching over 900 college and universities today.

This session is sponsored by Copia

Photo of Sol Rosenberg

Sol Rosenberg

Copia Interactive, LLC

Mr. Rosenberg is Vice President of Business Development and Content Acquisition for Copia Interactive – the first social e-reading platform.

At the forefront of ebooks and digital content for more than a decade, Sol Rosenberg is a leading expert in the world of ebooks, digital publishing & marketing strategies.

He was a co-founder of the ebook pioneer Versaware and has helped major publishers with their digital initiatives – companies like McGraw-Hill, Cengage, Taylor & Francis, Simon & Schuster, Jones & Bartlett, Encyclopedia Britannica and many others.

This blending of communications and high-technology began when Sol created the first nationally-syndicated computer-focused radio show. He also introduced the first consumer computer with a built-in CD-ROM, was a pioneer in multimedia and emerging digital technologies and then active in the sphere of digital content for global publishers.

Joann Spyker

Copia Interactive

Ms. Spyker is an expert at crafting solutions to the unique needs of the Higher Ed and independent bookseller marketplaces and brings over 15 years of experience. Joann had previously held a similar role with Ingram Book Company.

  • Publishers Weekly
  • Ingram Content Group
  • COPIA
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

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