Have It Your Way!

Moderated by:
Barb Pellow (InfoTrends)
Larry Bennett (Bookmasters), Larry Brewster (Ingram Content Group Inc. ), Lynn Terhune (John Wiley & Sons, Inc.)
Presentation: Have It Your Way! Presentation [PPT]

The book business is changing more radically and quicker than movies or music or newspapers have and its happening in months, not years. The new generation of e-book reading gadgets has transformed the book, magazine, and newspaper industries forever. But it’s uncertain what that final transformation will look like. In a publishing market filled with uncertainty, technology is the answer. This session will share how publishers can seamlessly move between print and electronic media and how they can offer customized and unique versions of publications by effectively leveraging technology. You will hear how you can efficiently and cost effectively “have it your way!”

This session is sponsored by Océ

Photo of Barb Pellow

Barb Pellow


A digital printing and publishing pioneer and marketing expert, Barbara Pellow helps companies develop multi-media strategies that ride the information wave whether it is developing a strategy to launch a new product, building a strategic marketing plan or educating your sales force on how to deliver an effective value proposition. In her role at InfoTrends, she brings the knowledge and skills to help companies expand and grow business opportunity.

Before joining InfoTrends, Pellow was the Chief Marketing Officer of Kodak’s Graphic Communications Group, where she was responsible for all marketing activities for the division, including business strategy, marketing communications, public relations, marketing intelligence and advertising strategy. Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). As chair, Barb focused on the relationship between traditional paper-based media and emerging electronic new media. Previously, she served as Corporate Vice President of Marketing for IKON Office Solutions; Corporate Vice President of Marketing for Indigo; Vice President and General Manager for the Xerox Document Production Systems Group; and Director of the On Demand Printing and Publishing Service at CAP Ventures, an internationally known firm specializing in the digital document and print on demand industry.

She is a frequent speaker at industry events and a recognized author. She has been on the Board of Directors of publicly held companies including Presstek, TR Systems and the SFN Group.

Photo of Larry Bennett

Larry Bennett


Larry Bennett is the president of Distribution Services at Bookmasters with responsibility for growing the company’s base of domestic and international print and eBook client publishers. He also serves as the head of the company’s foreign-language book development and distribution efforts in the United States and abroad.

Prior to joining Bookmasters, Bennett was a vice president at Baker & Taylor, managing its digital print media program. Prior to that, he managed the foreign language department at Baker & Taylor. In the past, Bennett was president of Public Square Books, a distribution and publishing company, and CEO of National Children’s Book Project, LLC, a children’s book publishing company. Bennett is fluent in several languages including Spanish, French, and Italian. He earned a bachelor’s degree in Economics from the University of Pennsylvania’s Wharton School of Business.

Photo of Larry Brewster

Larry Brewster

Ingram Content Group Inc.

Mr. Brewster, Senior Vice President of Strategy and Business Development for the Ingram Content Group, is responsible for strategic partnerships and planning for the company. Mr. Brewster is one of the founding executives of Lightning Source, an Ingram Content Group company, leading its initial startup, establishing and growing LSI’s key partnerships, and overseeing its operations.
Mr. Brewster has a B.S. in Business Management from the University of Florida and an MBA from the University of Central Florida. After graduation he spent 14 years with IBM where he held several executive positions including Business Unit Executive of marketing operations for IBM Tennessee, CFO for IBM Tennessee operations, and Marketing Manager. He was then founder and CEO of an entrepreneurial venture specializing in marketing consumer technology, financial, and communications products. Mr. Brewster is married with three daughters

Lynn Terhune

John Wiley & Sons, Inc.

Lynn Terhune, POD & USR Administrator of John Wiley & Sons / Corporate, has over 18 years of production, manufacturing and estimating experience in the publishing industry. Over the past 12 years Lynn has led the Wiley charge to keep books in print through the use of digital technology.

In 1995 Lynn joined Wiley as an Associate Manager of Estimating for the Publishing Support Operations group in Corporate Finance. In 2003, with a whole team of IT, Operations, Inventory and Manufacturing folks behind her, she launched the Wiley POD Program which currently includes over 6,500 titles and has grown to become a multimillion dollar revenue opportunity for Wiley.

Lynn began her publishing career from a temporary position that turned permanent in the Production Department at Cliggott Publishing, a medical journal publisher. She learned book production at the American Bible Society and then took a Production Manager position at Longmeadow Press (Waldenbooks’ proprietary publishing company).

Lynn holds a Bachelor of Arts degree in Environmental Design from the State University of New York at Buffalo. Lynn has been quoted in several industry pieces regarding the success of Wiley’s POD Program, and she is the co-author of Wiley’s internal customer care resource guide, Print on Demand for Dummies.

  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

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