Personalized and Measurable – New Opportunities for Magazine Advertising

James R. Cioban (Cierant Corporation), Michelle Weir (Hewlett Packard), Dale Williams (Strategic Content Imaging)
Sponsored Sessions Empire-Hudson

Today’s digital print technologies, combined with an innovative marketing approach enable Magazine Publishers to venture into fully personalized advertising content in a magazine, representing a new approach to creating more effective and measurable marketing campaigns.

This session is sponsored by Hewlett Packard

Photo of James R. Cioban

James R. Cioban

Cierant Corporation

Jim Cioban is President and CEO of Cierant Corporation, a marketing software and services company based in Danbury, CT. Jim has over 30 years of experience in technology development, marketing, direct sales, channel management and business consulting. At Cierant, Jim serves as lead solutions architect for major client implementations, as well as a marketing consultant. Prior to leading Cierant and serving as its technology visionary and application evangelist, Jim founded and served for 12 years as President of Technical Marketing Systems, a B2B marketing communications and design firm. Before Technical Marketing Systems, Jim served in a variety of sales and product marketing capacities at IBM Instruments Inc., an analytical instrumentation subsidiary of IBM Corporation. As an entrepreneur, in addition to founding Technical Marketing Systems and Cierant, Jim co-founded High Tech Type, an early stage output service bureau, and served as a founding officer and board member of REI, a regional real estate investment and management company. Jim currently serves on the Board of Directors for the Connecticut Technology Council, has served as Co-Chair of the Connecticut Software Cluster, and occupied a seat on the Governor’s Competitiveness Council for Connecticut. He is also President of the Bright Star Foundation, a non-profit educational support foundation. Jim has a B.A. in Biochemistry and an M.A. in Chemistry from Dartmouth College. Jim is an active blogger, social media evangelist, cook, cyclist and marathoner.

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Michelle Weir

Hewlett Packard

Michelle Weir is the Market Development Manager focusing on the Publishing Segment. She is responsible for working with the Publishers on defining new areas of opportunities that enable the transformation to digital platforms for both content and print. Michelle is responsible for solution creation and definition, defining digital manufacturing specifications together with the Publishers and assisting in defining implementation strategies together with Services Providers. She will also lead and be responsible for creating the awareness of these solutions among internal and external stakeholders.

Michelle has twenty-five years experience in the Publishing Marketplace all focused on the transformation of traditional publishing workflows, applications and manufacturing. She has spent the last ten years specializing in Education Publishers, supporting their transition to a new Education Eco-system. Currently, she is supporting a US Department of Education taskforce on Digital Textbooks and Race to the Top programs.

Prior to joining HP, Michelle worked for Xerox Corporation in various assignments including Sales, Marketing and Product Development. Her areas of expertise include systems design, integration, software, solutions, project management, XML/content management, book manufacturing and commercial print manufacturing processes. She was awarded the Xerox Presidents Award in 1997 for her work on Xerox’ digital workflow platform enabling the transformation from traditional book manufacturing process to new digital print technologies.

Michelle is an active member of the Book Industry Study Group, Library Binding Institute and sits on the Board of Directors for the Book Manufacturing Institute. She also is a member of the Digital Print and Literacy committees for BMI.

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Dale Williams

Strategic Content Imaging

Dale Williams is a Vice President at Strategic Content Imaging in Carlstadt NJ with responsibilities for Operations, Market Development, and Technical Sales. Among his responsibilities is working with publishers to develop customized solutions that take advantage of the emerging digital print and workflow technologies to improve their top and bottom lines. The scope and complexity of these programs range from automated inventory management programs for the Education market to high volume personalized communications for the Healthcare and Financial markets. Dale has been the point contact for developing the personalized magazine advertisement program with the major magazine publishers in the US and has been intricately involved with all aspects of project development from conception to execution.

Strategic Content Imaging (SCI) in Secaucus NJ is a leader in the production of 1-, 2-, & 4-color on demand books, textbooks, periodicals and other products for the Publishing, Financial, and Healthcare markets. In keeping with its strategy to provide the highest quality products and services to its customers, in late-2010, SCI added the HP T300 high speed inkjet press to its arsenal of digital print and finishing equipment. Today SCI provides the highest quality, cost competitive options for run quantities from 1 – 1,000+ perfect bound, hardcover, saddle stitch, and mechanically bound books.

  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

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