Strategies For Leveraging Technology To Maximise Your eBooks Sales

Sameer Shariff (iPublishCentral)

The ‘digital’ strategy no longer confines itself to only delivering books in e-formats but empowers the publishers to embrace the paradigm shift that is taking place in the publishing industry.

This presentation will cover the following four trends that are driving change within publishers’ strategies:

  • How publishers are connecting far and wide with their readers through mobile Apps
  • How retail sale is altering the reading and consumption patterns of books
  • How publishers are making use of Data Analytics and reports to establish direct relationships with their readers
  • How they are adding to their sales figures by adopting revenue streams like Institutional Sales

This session is sponsored by iPublishCentral

Photo of Sameer Shariff

Sameer Shariff


As the founder and CEO of Impelsys Inc., Sameer drives Impelsys’ business vision, strategy, value and growth. Impelsys is his second start up and he has grown the company into a leader in online content delivery for the global publishing market. Impelsys’ products and services help over 300 publishers with their online content delivery strategy. Customers include major publishers Reed Elsevier, McGraw Hill, Wolters Kluwer, Thomson, Springer, Houghton Mifflin Harcourt to smaller publishers Marshall Cavendish, Benchmark Education and Prufrock Press.

The first company that Sameer founded was Medsite Inc. As Chief Strategic Officer and Executive Vice President of Sales, he helped Medsite become one of the largest Internet pharmaceutical marketing companies in the United States. Mr. Shariff was instrumental in guiding Medsite during its early period of financial and organizational growth. Under his strategic direction, Medsite grew to include more than 200 employees and increased in sales from $0 to over $20 million. In 2006, Medsite was sold to WebMD for over $40 Million.

Sameer is a graduate of the University of Pennsylvania, where he earned his BS degree in Entrepreneurial Management from the Wharton School of Business.

He has served as a guest speaker at several industry events including Delhi Book Fair – India, Bologna Children’s Book Fair – Italy, Abu Dhabi International Book Fair – UAE, O’Reilly TOC Conference – New York, International Digital Publishing Forum (IDPF) – New York, Digital Book World – New York, Klopotek – Berlin, Association of Educational Publishers Summit – Washington, Digital Publishing Asia Pacific – Beijing, and American Medical Publishers Association – Pennsylvania, Professional Scholarly Publishing Conference – Washington; and has been featured in Forbes, India Today, CMS Wire, Professional Publishing Report, Gilbane, Seybold Report and Silicon India among other publications.

  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

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