Why Context is Everything: Monetizing Meaningful Engagement with Content

Moderated by:
Kassia Krozser (Booksquare.com)
Erin McKean (Google | Wordnik), Valla Vakili (Small Demons)
Innovator's Program Soho Complex
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Kassia Krozser of BookSquare.com leads this discussion with the Valla Vakili of Small Demons and Erin McKean of
Wordnik. Each of these companies revolves around the notion of allowing the reader to dive deeper into content while reading, via embedded information. Do readers get more value from content as they are engaging with it, or is it more disruptive than it is a value add? Is there a workable revenue model around inter-textual engagement? Kassia, Erin and Valla will explore these and other aspects of digital “content within content”.

Photo of Kassia Krozser

Kassia Krozser


Kassia Krozser, publisher of Booksquare.com, covers the intersection of technology and publishing. She serves on advisory boards for several publishing start-ups, presents at conferences such as Tools of Change for Publishing, Digital Book World, and South by Southwest, has appeared on NewsHour with Jim Lehrer, and contributes to various industry publications.

Photo of Erin McKean

Erin McKean

Google | Wordnik

Erin McKean is the founder of the newly not-for-profit Wordnik.com, the world’s biggest online dictionary, and developer relations program manager at Google. Previously, she was the editor-in-chief of American Dictionaries for Oxford University Press. Before JavaScript, she dabbled in HyperCard, Perl, and Omnimark. (If you’ve ever written anything in Omnimark, she’ll buy you a drink.) Erin’s the author of the Weird and Wonderful Words books, the best-selling novel The Secret Lives of Dresses, and, most recently, The Hundred Dresses, a field guide to dresses. She blogs at Dressaday.com. When you meet her, please tell her your favorite word.

Photo of Valla Vakili

Valla Vakili

Small Demons

Valla is the CEO and co-founder of Small Demons. Prior to Small Demons he held several positions at Yahoo!, most recently VP Product with the Entertainment Group in Los Angeles. Valla is a graduate of Georgetown University’s School of Foreign Service and on leave from doctoral studies at St Antony’s College, Oxford.

  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

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