Kassia Krozser of BookSquare.com leads this discussion with the Valla Vakili of Small Demons and Erin McKean of
Wordnik. Each of these companies revolves around the notion of allowing the reader to dive deeper into content while reading, via embedded information. Do readers get more value from content as they are engaging with it, or is it more disruptive than it is a value add? Is there a workable revenue model around inter-textual engagement? Kassia, Erin and Valla will explore these and other aspects of digital “content within content”.
Kassia Krozser, publisher of Booksquare.com, covers the intersection of technology and publishing. She serves on advisory boards for several publishing start-ups, presents at conferences such as Tools of Change for Publishing, Digital Book World, and South by Southwest, has appeared on NewsHour with Jim Lehrer, and contributes to various industry publications.
Valla is the CEO and co-founder of Small Demons. Prior to Small Demons he held several positions at Yahoo!, most recently VP Product with the Entertainment Group in Los Angeles. Valla is a graduate of Georgetown University’s School of Foreign Service and on leave from doctoral studies at St Antony’s College, Oxford.
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