New Ways to Sell - Aggregated Content, Paywalls, Subscriptions, and More

Moderated by:
Richard Nash (Small Demons/ Cursor)
Tomáš Bella (Piano Media), Justo Hidalgo (24Symbols), Roman Karachinsky (News360)
Innovator's Program Soho Complex

In this panel discussion, moderated by Richard Nash, we’ll hear from three very different companies working with variants of subscription models and/or aggregation.
Among issues to be explored:

- The user perspective versus the publisher perspective: Will models for content consumption in entertainment industry segments drive the expectations of readers?

- Where should the paywall be – or should there be paywalls at all?

- How does aggregation or personalization help publishers expose their content?

- How can publishers avoid cannibalizing their own properties (including paywalled content) when signing on with aggregating content apps?

Photo of Richard Nash

Richard Nash

Small Demons/ Cursor

Richard Nash is an independent publishing entrepreneur—VP of Community and Content of Small Demons, founder of Cursor, and Publisher of Red Lemonade. For most of the past decade, he ran the iconic indie Soft Skull Press for which work he was awarded the Association of American Publishers’ Miriam Bass Award for Creativity in Independent Publishing in 2005. Books he edited and published landed on bestseller lists from the Boston Globe to the Singapore Straits-Times; on Best of the Year lists from The Guardian to the Toronto Globe & Mail to the Los Angeles Times; the last book he edited there, Lydia Millet’s Love in Infant Monkeys, was selected as a 2010 Pulitzer Prize finalist. Last year the Utne Reader named him one of Fifty Visionaries Changing Your World and picked him as the #1 Twitter User Changing the Shape of Publishing. He has spoken on the history and future of reading, writing, and publishing across the world, from Melbourne to Toronto to Helsinki to Seoul—Chris Anderson characterizes his Publishing 3.0 talk as “the best I have ever seen.”

Photo of Tomáš Bella

Tomáš Bella

Piano Media

Tomas Bella is the Ceo of Piano Media, a Slovak-based enterprise that launched the world’s first nation-wide pay-wall system first in Slovakia (May 2011) and then in Slovenia (January 2012). Prior to starting Piano he worked at Slovakia’s biggest broadsheet newspaper, SME, as a reporter, editor-in-chief and deputy director of the online news portal He lectures in online media at the Pan European University in Bratislava and is a member of the Press Council of the Slovak Republic.

Photo of Justo Hidalgo

Justo Hidalgo


10 seconds: Founder @24symbols. Worked @denodo (search, web, data integration). Awarded Product Manager. PhD in Computer Science. University professor. Tech to biz strategy. Love books.

More? Justo Hidalgo is co-founder of 24symbols, a platform that offers readers the ability to read and share digital books in the cloud, working in any reading device with internet connection and that gives users access to an international and multi-publisher’s catalogue. He teaches product/technology strategy and innovation at Nebrija University and Nebrija Business School in Madrid, Spain. Justo is member of the Internet Society and mentor for other startups.

Photo of Roman Karachinsky

Roman Karachinsky


Roman Karachinsky is the CEO and co-founder of News360, a leading personalized news app that aggregates and ranks online news content and sources. News360 is a tool that allows users to discover the freshest, most important and relevant news of the day, individually tailored for each user based on their reading behavior and analysis of their social cloud. Roman believes strongly that using personalization, coupled with aggregation and semantic analysis, is the best way to deliver a multi-faced news reading experience that reflects every viewpoint. At News360, Roman is responsible for guiding overall product strategy, business development and partnerships. He is currently based in Sunnyvale, CA.

  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at

View a complete list of TOC contacts