Leveraging Existing Assets for New Markets

Moderated by:
Kassia Krozser (Booksquare.com)
Greg Merkle (Dow Jones Enterprise Media Group), Stephen Stesney (CQ Press/ First Street)
Innovator's Program Soho Complex
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In this session, moderator Kassia Krozser will be highlighting two companies – Dow Jones Enterprise Media Group and CQ Press – each of whom have come up with innovative ways of using their content to grow into new markets, and offer new services/products to existing ones.

Photo of Kassia Krozser

Kassia Krozser


Kassia Krozser, publisher of Booksquare.com, covers the intersection of technology and publishing. She serves on advisory boards for several publishing start-ups, presents at conferences such as Tools of Change for Publishing, Digital Book World, and South by Southwest, has appeared on NewsHour with Jim Lehrer, and contributes to various industry publications.

Photo of Greg Merkle

Greg Merkle

Dow Jones Enterprise Media Group

As Vice President and Creative Director at Dow Jones, Greg Merkle is responsible for overseeing the user experience design of the Content Technology Solutions within the Dow Jones Enterprise Media Group. With more than 20 years experience in the electronic publishing and information industry, Mr. Merkle Greg has both the big picture vision of where and how information is being used as well as the implementation expertise to bring goal and task oriented products and solutions to market.

Previously, he was Associate Vice President, Product Design at Factiva and was responsible for user experience design for all products and services of Factiva. This included working strategically with the Factiva product organization and customers to prototype business ideas and build innovative products and solutions to meet their needs. The design group disciplines include: Information Architecture, Market Validation, Interface/Interaction Design, Human Factors/Usability and Data visualization.

Prior to this appointment Mr. Merkle had the role of Creative Director/Product Design and headed the product and interface design team at Dow Jones where he introduced user focused design principles and usability prior the Internet revolution.

Mr. Merkle joined Dow Jones in 1993 as an Art Director. He later focused on User Interface Design with the release of: Personal Journal, Dow Jones News/Retrieval, Dow Vision, The Dow Jones Business Center on America Online, Dow Jones Publications Library and Dow Jones Interactive.

Prior to Dow Jones, Mr. Merkle was the principal of Greg Merkle Design specializing in corporate identity and graphic design for clients including: Dow Jones, MCA Records, Societe Generale and Schering Plough.

Photo of Stephen Stesney

Stephen Stesney

CQ Press/ First Street

Stephen Stesney is the product lead on First Street by CQ Press. First Street is a groundbreaking political intelligence platform built to research relationships and build coalitions; a must-have product for anyone working to influence policy. As product lead, Stephen drives the ongoing development of First Street and the First Street Research Group and works with the sales, marketing and PR groups to formulate and execute a growth strategy.
Prior to joining CQ Press, Stephen worked for The Kiplinger Washington Editors as Online Business Manager where he led the development and growth of their online business. Finally, Stephen was one of the first employees of New Media Strategies. Founded in 1999, New Media Strategies was the world’s first social media marketing firm. Stephen played a critical early role in helping New Media Strategies develop into one of the largest social media marketing firms.

  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

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