Margin Walking: How Annotation Technology Reinvents and Renews the Book

Joe Wikert (O'Reilly Media, Inc.), Seth Kaufman (Copia Interactive)
Make Soho Complex
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Cloud-based annotation offers more than just sharing comments and quips.
Having used its uniquely social eReader software to turn the margins of the eBook into a meeting place and pull the footnote into the 21st Century, Copia readies a second act. Joe Wikert discusses the future of collaborative study, author’s cuts, reader-sourced special editions, fan fiction and how to make old books new again with Copia Merchandising VP Seth Kaufman.

Photo of Joe Wikert

Joe Wikert

O'Reilly Media, Inc.

Joe Wikert is a publishing executive with 20+ years of industry experience. He is General Manager & Publisher at O’Reilly Media, Inc., where he manages the sales and editorial groups. Prior to joining O’Reilly he was a Vice President and Executive Publisher in the Professional/Trade division of John Wiley & Sons, Inc., and had management responsibility for the WROX and Sybex imprints. Since graduating from Purdue University with a degree in management and computer science, Joe has held a variety of sales and editorial positions in the publishing industry. He is also the author of seven books on programming languages and computer applications. Joe regularly shares his publishing industry thoughts and outlook on
his Publishing 2020 blog which can be found at as the proud owner of an Amazon Kindle, Joe also blogs about his iPad experience on

Photo of Seth Kaufman

Seth Kaufman

Copia Interactive

Seth Kaufman was most recently VP of Merchandising for, where he worked for 12 years. Kaufman began his career as a copy boy at the New York Post, eventually becoming a reporter for Page Six. He then became news editor at and rose to Editorial Director.
When he is not evangelizing, which is almost never, Kaufman has been known to play guitar in Brooklyn’s acclaimed band, The Fancy Shapes.

  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

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