Minimum Viable (Publishing) Product

Todd Sattersten (BizBookLab)
Manage Chelsea-Gotham
Please note: to attend, your registration must include Workshops.

The world of startups has much to teach book publishing. The relationship of venture capital and entrepreneur closely resembles that of publisher and author. The dynamics of black swans and long tails appear in both markets. Addressing a felt need in a way that improves people’s lives creates success for both startup and book.

In recent years, a set of new ideas about product development have changed how startups go to market. Minimum viable product is one of those concepts that has gone from buzzword to vocabulary in Silicon Valley. This insight changes when customers become involved, time to market, how much risk is created.

This workshop will answer the following questions:

  • What is a minimum viable product?
  • What benefits do we gain from this approach to product development?
  • Are their already examples of this within book publishing?
  • What happens when periodical publishing collides with book publishing?
  • What are three ways book publishers can start using the MVP concept tomorrow?
Photo of Todd Sattersten

Todd Sattersten


Todd Sattersten is the founder of BizBookLab, a company that specializes in business books and the business of books. He is the past president of business book retailer 800-CEO-READ and the co-author of The 100 Best Business Books of All Time. His most recent project is Every Book Is a Startup: The New Business of Publishing (O’Reilly, 2011)

  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

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