What Should I Read? A Brief History of Recommendations

Mark Johnson (Zite)
Market Soho Complex
This presentation will be streamed live.
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What to read next is an age old question. From library catalogs to best seller lists to search engines to modern recommendation systems, this session will take you through a tour of the history of recommendations with a sharp focus on the past 20 years: why did recommendation systems pop up now and what has changed in the past few years.

Photo of Mark Johnson

Mark Johnson


Mark Johnson is CEO of Zite. Mark was an advisor to Zite for almost two years prior to taking the CEO role. He was instrumental in the pivot from Worio to Zite. He brings a strong product and technology background with experience at several successful search startups: Powerset (natural language search, acquired by Microsoft), Kosmix (categorized search, acquired by Walmart), and SideStep (travel search, acquired by Kayak). Most recently, he led product at Bing in San Francisco. Mark’s passion and mission at Zite is to change the way people discover and browse content.

  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

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