Renovating Print Assets for Digital Publishing

Michael Rankin (
Make Broadway North
Average rating: *****
(5.00, 4 ratings)

All publishers have legacy print products that could be made into viable new products in the digital marketplace. Opportunities are lost because great content is trapped in files that are unsuitable for digital publishing. How hard is it to go from print to digital? How do you go about converting old files? What if you can’t even find all the files? How can you apply the structure and formatting you need for a digital product? How do you deal with complex layouts? What color issues may arise? What about rights and permissions for fonts and artwork? How can you enrich old assets with new media and interactivity? How can you deal with all this in an efficient, cost-effective manner? This session will seek to answer each of these questions.

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Michael Rankin

Contributing author for, InDesign Magazine , and Author of The InDesignSecrets Guide to the InDesign CS5 ACE Exam and The InDesignSecrets Guide to Graphic Effects.

Author of the video series, InDesign FX

I founded a blog on XML and publishing technology,

I work for an educational publishing company, Houghton Mifflin Harcourt. There I am responsible for research and analysis on automated workflows and publishing systems. My group is responsible for research, testing, analysis, and recommendations on XML schema, authoring systems, automated composition, and output.

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Michael Rankin
02/14/2012 11:15am EST

Hi David. On the TOCCON page for my session there’s a link to the PDF of the slides. It’s near the top, under my name and the session title. Glad you liked it. :)

David Ohman
02/14/2012 11:11am EST

Michael, where did you post the materials from today session? BTW, I really enjoyed it.

Mary Gay Marchese
11/09/2011 8:49am EST

Hi Michael,

I was reading about your conference session that will be discussing the issues of great content that is trapped in files that are unsuitable for digital publishing, and how hard is it to go from print to digital. How do you go about converting old files?

I wanted to find out if you have heard of PageZephyr? These questions that you bring up are exactly what we have been discussing. Our company has worked closely with the file formats of Quark, InDesign and Publisher file formats. There is a lot of content out there that people can’t get too. We believe that this is their content that needs to be liberated. Thus we developed a product called PageZephyr.

Share this article to Share this page to your FaceBook Follow us at Twitter Subscribe Markzware News PageZephyr (Desktop Search)

PageZephyr is a unique content search liberation and publishing tool for desktop search. PageZephyr has been developed with the premise that not all files are viewable PDF files. As a result of several years of experience and research with desktop search and publishing file formats, Markzware created a tool allowing users to access their content within those file types. Not even a big search engine like Google, Yahoo!, Bing – can do a content search in the document types that Markzware specializes in.The idea behind PageZephyr desktop search is that content creators should be able to do what they want with their content. Often times, creating files in proprietary file types such as Adobe InDesign, QuarkXPress or Microsoft Publisher doesn’t make it easy for users to find and access specific content.

With PageZephyr you can Publish and distribute content to the internet using output options to blog sites like WordPress, Google Docs, Scribd, and

I would be interested in finding out if you have heard of this program and would love to get your feedback.

Thank you.

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