TOC Publishing Executive Roundtable

Monday, February 13, 2012
10:00am - 3:00pm
Random House Cafe Auditorium (1745 Broadway, NY, NY 10019)

Please note: We have now reached capacity for this invitation only event.

You're invited to our first TOC Executive Roundtable gathering, co-hosted by Publisher's Weekly. We feel it’s important to carve out time for publishing executives like yourself to discuss the big picture issues we’re all facing and, more importantly, to take action on those issues with your peers.

We’ve got a couple of terrific speakers lined up for the inaugural Executive Roundtable (see below), but it wouldn’t be a “roundtable” if we just sat there listening to speakers all day. The speakers will make presentations but they’ll also focus on getting feedback from the attendees and sparking dialog throughout the day.

You won’t find the Executive Roundtable on the main TOC conference schedule because it’s an invitation-only event, and it's completely free of charge. Although we'd love to have you join us at TOC New York itself, attendance at the Executive Roundtable is not contingent upon buying a ticket to TOC. If you're interested in attending the conference and haven't registered yet, please use the code TOC12EXEC when you register for a special 20% discount on your conference pass.

We believe this event will be unlike any other you’ve attended before and we hope you’ll be able to join us.

Schedule Overview

10:00am - 10:15am - Coffee and Networking
10:15am - 11:30am - Discussion with Brian O'Leary
11:30am - 12:30pm - Lunch
12:30pm - 1:45pm - Discussion with Eric Ries
1:45pm - 2:30pm - Discussion of agile and abundance across the entire ecosystem
2:30pm - 3:00pm - Wrap up

Executive Roundtable Speakers

John Kilcullen John Kilcullen, Moderator
John Kilcullen is an award-winning entrepreneur and former group media executive in entertainment, digital media and global publishing at International Data Group and Nielsen Business Media. He is currently President of a new joint venture with Mark Burnett-Hearst Productions to create ancillary businesses and licensed properties around new scripted TV series. He is best known as the creator of the "… For Dummies" brand that has gone on to sell over 250 million copies in 37 languages generating over $2 billion in retail sales. John will draw upon his experience in these various forms of media as the moderator of the Executive Roundtable.

Eric RiesEric Ries
Eric Ries is an entrepreneur and author of the New York Times bestseller “The Lean Startup” and the popular entrepreneurship blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup. He is currently serving as an entrepreneur-in-residence at Harvard Business School and a Fellow for IDEO, the design consulting firm.

Eric will be discussing strategies for applying the lean startup/agile methodology to publishing businesses and the publishing ecosystem as a whole.

Brian O’LearyBrian O’Leary
Brian is the Founder and Principal of Magellan Media as well as an Adjunct Professor at NYU. His session will cover what he refers to as, “the opportunity in abundance” and can be summarized as follows:

Although digital technologies have altered publishing business models, supply-chain participants have continued to try to evolve their market roles in ways that typically follow the rules for “two-party, one-issue” negotiations. In an environment in which the negotiations are better framed using models for “many parties, many issues”, these more limited approaches have made the design of a flawed ecosystem even worse, shifting burdens onto valued intermediaries (libraries and booksellers, among others).

Content abundance, coupled with improvements in available technologies, gives us an opportunity to reshape the competitive framework. This session will examine options to apply the principles of effective game design to create a set of new, targeted and evolving business models for content dissemination in an era of abundance. Participants will then discuss the perceived feasibility of reshaping the publishing supply chain. Attendees will also be invited to work collaboratively to develop one or more approaches that address both current and anticipated challenges to the existing model.

  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at

View a complete list of TOC contacts