O'Reilly Tools of Change for Publishing Conference 2011 Workshops

These extended classes give participants hands-on, practical, in-depth guidance in using new technologies that are critical for publishing. The morning workshops are each three hours long, while the afternoon workshops are each 90 minutes. Please note: there is an additional fee required to attend workshops at TOC.

Metropolitan East
Jennifer Brook (The New York Times), William Couch (USA TODAY), Craig Mod (Flipboard)
Average rating: ***..
(3.64, 14 ratings)
The iPad and its emerging entourage of Android tablets have introduced a new style of computing, confronting designers with new challenges. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices. Read more.
New York East
Moderated by:
Bill Kasdorf (Apex Content Solutions)
Mark Bide (EDItEUR), George Kerscher (Daisy Consortium), Norman Walsh (MarkLogic Corporation )
Average rating: ***..
(3.60, 15 ratings)
We're in the midst of a major standards transition. Many key standards- ePUB for eBooks, PRISM/nextPub for publications, ONIX for metadata, DAISY for accessibility, MathML -have had, or are about to have, significant updates. Archival models are evolving too: e.g., DocBook Publishers Schema, TEI Tite, NLM becoming JATS. This workshop will help you make the most of the changing standards landscape. Read more.
New York West
Dru Zuretti (Copyright Clearance Center), Skott Klebe (Copyright Clearance Center)
Average rating: ***..
(3.00, 2 ratings)
What’s the most important thing you need to launch a new publishing initiative? It’s all about rights. Read more.
Riverside Ballroom
Joshua Tallent (eBook Architects, now Firebrand Technologies)
Average rating: ****.
(4.56, 9 ratings)
Finished exporting your ePub from InDesign? Getting weird errors from ePubCheck? Not sure how to make that dropcap look good? This workshop will provide you with the information and tools you need to make your ePub files work properly, look great, and get accepted by all of the major retailers. Read more.
Metropolitan East
Timothy Doyle (Harvard University Press), Lorena Jones (Chronicle Books)
Average rating: ***..
(3.67, 12 ratings)
Most publishers have well-work P&Ls, budgets, and other financial tools for planning future products and analyzing current ones. But direct sales, agency pricing, POD, changing royalties, app stores, and currency exchange rates are just a few of the variables that need to be added or modified to get a realistic financial picture of digital product performance. Read more.
New York East
Laura Dawson (Bowker), Adam Witwer (O'Reilly Media, Inc.), Michael Zuberbier (Microsoft Press)
Average rating: **...
(2.47, 15 ratings)
Metadata serves multiple purposes for publishers, including supply chain information, marketing and merchandising, and rights expression. Publishers already know that metadata matters, and this workshop will update you on recent changes to existing standards like ONIX as well as brief you on emerging standards like OPDS. Read more.
New York West
AN AN (O'Reilly Media, Inc.)
Average rating: ****.
(4.55, 11 ratings)
Are you considering going direct, or improving the direct channel you already have? Going direct provides you with a valuable connection to your customers, allows you to innovate and experiment quickly, and it can be very profitable. But there is much to consider before you begin. What's the business case? Will your customers care, and what's your differentiating feature? Read more.
Riverside Ballroom
Rebecca Goldthwaite (Cengage Learning), Jack Mitchell (PreMediaGlobal)
Average rating: ***..
(3.00, 2 ratings)
When looking for potential cost savings, most publishers have moved [or are moving] to offshore models for the production of both print and digital products. These initiatives are not always successful and can lead to frustration for both publishers and vendors. Read more.
Metropolitan East
Marcin Wichary (Google)
Average rating: ****.
(4.62, 16 ratings)
A detailed exploration of HTML5 led by Google's Marcin Wichary. Read more.
New York East
Angela James (Carina Press), Jenny Bullough (Harlequin Enterprises Limited)
Average rating: ***..
(3.60, 5 ratings)
In today’s market, increasing revenue can be found in the digital publishing stream. How can a traditional publisher adapt their business to include a digital-first model? Read more.
New York West
Ken Yarmosh (Individual)
Average rating: ****.
(4.06, 18 ratings)
Most discussions about mobile apps focus on the technical challenges, but the business, product, and marketing elements critical to pursuing, completing, and selling an app are just as important. Learn what questions to ask yourself and your customers before a single line of code is written, and learn how to develop an effective product management approach for your mobile projects. Read more.
Riverside Ballroom
Cali Bush (O'Reilly Media, Inc.)
Average rating: ****.
(4.25, 8 ratings)
Whether you’re in the business of creating or distributing content, the real battleground for “Digital Rights Management” may turn out to be negotiating and managing contracts for digital content. Hear lessons learned from dozens of ebook and digital contracts (on both sides of the table). How are business terms evolving to handle emerging digital and mobile markets? Read more.
  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus (PDF)

View a complete list of TOC contacts