O'Reilly Tools of Change for Publishing Conference 2011 Keynote Speakers

Patricia Arancibia

Patricia Arancibia
Editorial Director, International Digital Content, Barnes & Noble.com

As the Editorial Director, International Digital Content at Barnes and Noble’s Digital Group, I am in charge of the team working on acquisition of international digital content. I also handle the relations with international corporations, publishers, cultural and governmental agencies.... Read More.

4:05pm Tuesday, 02/15/2011
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Hosted by Joe Wikert. Full Details
Margaret Atwood

Margaret Atwood
Author

Margaret Atwood was born in 1939 in Ottawa and grew up in northern Ontario, Quebec, and Toronto. She received her undergraduate degree from Victoria College at the University of Toronto and her master’s degree from Radcliffe College.

Throughout her writing... Read More.

9:50am Tuesday, 02/15/2011
"Publishing" originally meant simply to make public. That meaning, and the processes and technologies by which "publishing" has taken place, has changed radically over the years, and is in the process of changing yet again. We are now in the midst of the largest publishing changes and challenges since Gutenberg. How will they affect the author? What tools are newly available to him/her? Full Details
Gus Balbontin

Gus Balbontin
Global Innovation Manager, Lonely Planet

Gus is a strategy and innovation expert. He specializes in leading complex cross-business transformation initiatives that require significant operational restructures with minimum disruption to the business. He has a knack for incubating and integrating new products, market opportunities, platforms and... Read More.

5:05pm Tuesday, 02/15/2011
In this presentation, Lonely Planet's Gus Balbontin shares stories from his company's digital hard knocks and wins, and offers some reasons why as important as change is, it's even more important not to lose sight of your core strengths in the process. Full Details
James Bridle

James Bridle
Creator, booktwo.org

James Bridle does things with books, mostly. With a background in both computing and traditional publishing, he attempts to bridge the gaps between technology and literature, whether that takes the form of writing about the publishing industry, consulting to leading... Read More.

4:05pm Wednesday, 02/16/2011
Paper-based literature is becoming digital, migrating from the page onto screens and the web. James will be talking about book guilt, the Open Bookmarks project, foam-phase literature and how publishers can reclaim reading. Full Details
Kate Eltham

Kate Eltham
CEO, Queensland Writers Centre

Kate Eltham is the Chief Executive Officer of Queensland Writers Centre and founder of if:book Australia, a think-and-do tank exploring book futures. In 2009 she was named by The Australian newspaper as one of 10 Emerging Leaders of Culture.

4:05pm Tuesday, 02/15/2011
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Hosted by Joe Wikert. Full Details
Jim Fruchterman

Jim Fruchterman
Founder and CEO, Benetech

A technology entrepreneur, Jim Fruchterman is a former rocket scientist who has founded two of the foremost optical character recognition companies and developed successful social enterprises. Jim co-founded Calera Recognition Systems in 1982. Calera developed character recognition that allowed computers... Read More.

9:50am Wednesday, 02/16/2011
Accessibility is a much larger market opportunity than most publishers realize. Full Details
Anna Gerber

Anna Gerber
Co-founder, Visual Editions

Anna Gerber co-founded and runs Visual Editions (publishers of Jonathan Safran Foer’s Tree of Codes) with Britt Iversen. Anna comes from Paris via Los Angeles and has been writing about, working in and teaching graphic design for the... Read More.

5:35pm Tuesday, 02/15/2011
We, Anna and Britt, are co-founders of London-based book publishing business, Visual Editions. We believe that books should be as visually interesting as the stories they tell and experiences they give. We call it visual writing. An our strap line is 'Great looking stories.' Full Details
Cheryl  Goodman

Cheryl Goodman
Director, Marketing , Qualcomm MEMS Technologies, Inc

Cheryl oversees global marketing and communications efforts, including analyst and media relations across international markets, is the division’s liaison with the publishing industry and provides strategic input into market research and product development strategies.

Prior to joining QMT, she... Read More.

9:20am Wednesday, 02/16/2011
Keynote by Cheryl Goodman, Director of Marketing, Qualcomm MEMS Technologies, Inc. Full Details
Theodore Gray

Theodore Gray
Co-founder, Founder, Wolfram Research, Touch Press

Theodore Gray is an award-winning software developer, author, and popularizer of science. Having started out in chemistry, he joined Stephen Wolfram in 1987 in the creation of Mathematica. Gray pioneered the concept of Mathematica notebooks—which serve as the main interface... Read More.

8:50am Tuesday, 02/15/2011
The Elements for iPad has been one of the most successful ebook titles for the iPad, despite being about a subject that frankly no one would think they are interested in before seeing it. We tried to build something pure and beautiful, with the guiding principle being WWHPD? (What Would Harry Potter Do?) Full Details
Ben Huh

Ben Huh
Chief Cheezburger, I Can Has Cheezburger

Ben is a former journalist turned dot com entrepreneur who has a knack for
nailing the zeitgeist. He has been credited with bringing Internet memes to
the mainstream and popularizing Internet culture. The success of his
business... Read More.

5:35pm Wednesday, 02/16/2011
Ben Huh is the CEO and founder of Cheezburger Network, the Internet publisher best known for FAILS, LOLcats, and other funny memes. He is a former journalist turned dot com entrepreneur with a knack for nailing popular zeitgeist and has been credited with bringing Internet memes to the mainstream and popularizing Internet culture. Full Details
Britt Iversen

Britt Iversen
Co-founder, Visual Editions

Britt Iversen co-founded and runs Visual Editions (a company formed from the love of books and a mischievous desire to do things differently) with Anna Gerber. Britt is from Copenhagen and has been working in advertising, via brand communication... Read More.

5:35pm Tuesday, 02/15/2011
We, Anna and Britt, are co-founders of London-based book publishing business, Visual Editions. We believe that books should be as visually interesting as the stories they tell and experiences they give. We call it visual writing. An our strap line is 'Great looking stories.' Full Details
Kevin Kelly

Kevin Kelly
Senior Maverick, Wired

For 25 years Kevin Kelly has been a participant in, and reporter on, the culture of technology. Based in his studio in Pacifica, California, he immerses himself in the long-term trends and social consequences of technology. Kevin Kelly is currently... Read More.

8:50am Wednesday, 02/16/2011
Keynote by Kevin Kelly, Senior Maverick, Wired. Full Details
Ben Lorica

Ben Lorica
Chief Data Scientist, O'Reilly Media

Ben Lorica is the chief data scientist at O’Reilly Media. Ben has applied business intelligence, data mining, machine learning, and statistical analysis in a variety of settings, including direct marketing, consumer and market research, targeted advertising, text mining, and financial... Read More.

4:25pm Wednesday, 02/16/2011
In this talk Ben will go over a series of (surprising) observations backed by comprehensive data from the U.S. iTunes app store. He will present statistics and metrics that will help app sellers, marketers, and developers, understand recent dynamics in the U.S. app store. Along the way we'll uncover clues and strategies for boosting app downloads. Full Details
Brian O’Leary

Brian O’Leary
Principal, Magellan Media

Brian O’Leary is founder and principal of Magellan Media, a management consulting firm that works with publishers seeking support in content operations, benchmarking and financial analysis.

O’Leary writes extensively about issues affecting the publishing industry. With Hugh McGuire, he edited... Read More.

4:35pm Tuesday, 02/15/2011
Books, magazines and newspapers contain content, but they are no longer the primary way that people discover content. In a digital era, the "container-first" model strips metadata from content and makes discovery more costly and less likely. To compete, publishers must learn to start with context, preserve its links to content and create containers as the last step, not the first. Full Details
David "Skip" Prichard

David "Skip" Prichard
President & CEO, Ingram Content Group Inc.

Skip Prichard is President & Chief Executive Officer of Ingram Content Group Inc. Ingram Content Group provides books, music and media content to over 35,000 retailers, libraries, schools and distribution partners in over 200 countries. More than 21,000 publishers use... Read More.

9:20am Tuesday, 02/15/2011
The book industry is undergoing rapid changes, and the fallout is just beginning. Seismic industry changes always bring success and opportunity to some, transformation and consolidation to others, and failure to those who get left behind. At no time has publishing been in a similar crossroads, where both content format and the delivery methods are changing at the same time. Full Details
Scott Rauguth

Scott Rauguth
Director of Sales & Marketing, Precision Graphics

As Director of Sales & Marketing for Precision, I work with publishers to create engaging and pedagogically sound print and electronic products. Projects involve development and production of visual content, composition, and project management. I also direct our GrafixMD visual... Read More.

4:05pm Tuesday, 02/15/2011
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Hosted by Joe Wikert. Full Details
Michael Riordan

Michael Riordan
Assistant Professor, Rochester Institute of Technology

Michael Riordan is the Director and a founding member of the Open Publishing Lab at RIT. His research in the Lab centers on the production challenges of connecting content and, by extension, people.

Michael is also a full-time member... Read More.

4:05pm Tuesday, 02/15/2011
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Hosted by Joe Wikert. Full Details
Steve Rosenbaum

Steve Rosenbaum
Founder and CEO, Magnify.net

Steven Rosenbaum is an entrepreneur, author, and curator. He is the founder and CEO of the web’s largest Video Curation Platform, Magnify.net.
Rosenbaum is known as the father of user-generated video, having created MTV’s groundbreaking UGC series... Read More.

5:10pm Wednesday, 02/16/2011
Keynote by Steve Rosenbaum, Founder and CEO of Magnify.net. Full Details
Sol Rosenberg

Sol Rosenberg
VP, Business Development & Content Acquisition, Copia Interactive, LLC

Mr. Rosenberg is Vice President of Business Development and Content Acquisition for Copia Interactive – the first social e-reading platform.

At the forefront of ebooks and digital content for more than a decade, Sol Rosenberg is a leading expert in... Read More.

9:40am Wednesday, 02/16/2011
For the last few years, Tools of Change conference has certainly set the stage for the future of publishing. The focus of the conference has been mostly as to the mechanics -– what to create, how to create it, what new forms of content will be made, how will people use the new content, new experiments in content types, etc. We would like to explore the next phase... Full Details
Kathy Sierra

Kathy Sierra
Author, Blogger, SeriousPony

Kathy Sierra worked as a game programmer, interaction designer, and learning specialist (Sun Microsystems, UCLA Extension) before creating the best-selling Head First series for O’Reilly. She was the original creator of one of the largest software developer communities, javaranch.com.

... Read More.
4:45pm Wednesday, 02/16/2011
Keynote by Kathy Sierra, blogger, and author of a Technorati Top 100 blog, "Creating Passionate Users." Full Details
Charles Stack

Charles Stack
Founder & CEO, Sideways

Charles Stack is a successful, serial entrepreneur who launched the first online bookstore – Books.com – in 1992. Charles pioneered most of the features we now take for granted in today’s internet retailers. Books.com offered millions of books, comprehensive searching,... Read More.

4:05pm Tuesday, 02/15/2011
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Hosted by Joe Wikert. Full Details
Walter  Walker

Walter Walker
Director of Publishing Services, codeMantra LLC

Walter heads up codeMantra’s Publishing Services Division. He has more than 18 years of commercial publishing experience, having held VP Sales & Marketing positions at Simon & Schuster, Inc. and marketing and public relations positions with Bantam Doubleday Dell and... Read More.

5:30pm Tuesday, 02/15/2011
A brief snapshot of the state of eBook publishing in making the case for an “adaptive as opposed to “adoptive’ approach. Full Details
Joe Wikert

Joe Wikert
General Manager & Publisher, O'Reilly Media, Inc.

Joe Wikert is a publishing executive with 20+ years of industry experience. He is General Manager & Publisher at O’Reilly Media, Inc., where he manages the sales and editorial groups. Joe also serves as co-chair for O’Reilly’s Tools of Change... Read More.

4:05pm Tuesday, 02/15/2011
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Hosted by Joe Wikert. Full Details
  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • COPIA
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus (PDF)

View a complete list of TOC contacts

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