Jade Roth

Jade Roth
Vice President, Books and Digital Strategy, Barnes & Noble


Jade joined Barnes & Noble College Booksellers in 1980 and is responsible for all aspects of textbook management, digital strategy, trade book buying, author promotions and government affairs. Jade’s collegiate retailing experience includes management positions in three college stores as well as multiple home office positions. Jade is an active member of the National Association of College Stores Board of Trustees and has served on the Penn State World Campus Advisory Board. She has spoken at numerous conferences, both regionally and nationally. In her current role, Jade works closely with her colleagues at Barnes & Noble.com to develop new digital and online solutions expressly designed for Higher Education. Jade has a B.A. from Bennington College.


General New York West
Moderated by:
Jade Roth (Barnes & Noble)
Curtiss Barnes (Cengage Learning), Nick Francesco (Rochester Institute of Technology), David McCarthy (Barnes and Noble), Jacob Robinson (Texas A&M University), Susan Stites-Doe (The College of Brockport)
Average rating: ****.
(4.00, 5 ratings)
Despite the growth of digital reading for trade books, digital content has not yet gained acceptance in higher education. 15% of textbook content is available digitally yet only 1-3% of sales are digital. Barnes & Noble is working with a diverse set of learners and institutions conducting research about eBook Reader and eTextbook use. This faculty led panel will share useful data and insights. Read more.
  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

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