TOC 2011 Speaker Slides & Video

Presentation slides will be made available after the session has concluded and the speaker has given us the files. Check back if you don't see the file you're looking for—it might be available later! (However, please note some speakers choose not to share their presentations.) Also, check out the presentation files from the 2010 edition of TOC.

Robert Kasher (Newgen KnowledgeWorks), Keith Fahlgren (Safari Books Online), George Kerscher (Daisy Consortium), Bill Kasdorf (Apex Content Solutions)
Learn the latest developments in EPUB, the free and open standard format created by the International Digital Publishing Forum. In addition, we know a lot of you will want to ask about what EPUB 3.0 can do, how it will be facilitated etc., so please be ready with plenty of questions for our expert panel from the EPUB working group.
AN AN (O'Reilly Media, Inc.)
Are you considering going direct, or improving the direct channel you already have? Going direct provides you with a valuable connection to your customers, allows you to innovate and experiment quickly, and it can be very profitable. But there is much to consider before you begin. What's the business case? Will your customers care, and what's your differentiating feature?
Dominique Raccah (Sourcebooks)
Today, the book publishing business is in transformation and as a result all book publishing companies are (to a greater or lesser extent) changing. In this talk, we tackle the profound changes we are all dealing with, including: transparency, culture and leadership, creating flexible agile organizations, workflow and process changes, rethinking roles and retraining.
Reid Sherline (Wolters Kluwer Health), Scott Grillo (McGraw-Hill Medical), Thane Kerner (Silverchair)
Publishers of professional content previously locked away in textbooks and journals are transforming content into applications that reach ubiquitously into the daily work of users. With examples from medical publishing, panelists will show how semantically enriched content is used to create content applications that integrate into user workflows, increasing information value and utility.
Gregory Sullivan (SPi Global)
The requirements of content conversion projects have changed rapidly as publishers look at multiple customer segments, distribution channels and business models. Multiple input/output formats need to be supported, in a shorter time, and with smaller budgets. How can publishers and conversion partners collaborate to maximize ROI?
Brian O’Leary (Magellan Media)
Books, magazines and newspapers contain content, but they are no longer the primary way that people discover content. In a digital era, the "container-first" model strips metadata from content and makes discovery more costly and less likely. To compete, publishers must learn to start with context, preserve its links to content and create containers as the last step, not the first.
Kathy Sierra (SeriousPony)
Keynote by Kathy Sierra, blogger, and author of a Technorati Top 100 blog, "Creating Passionate Users."
Steve Rosenbaum (
Keynote by Steve Rosenbaum, Founder and CEO of
Emily Sawtell (McGraw-Hill International Publishing Group), Brett Sandusky (Holocene)
Today's digital offers publishers an incredible opportunity to reach the consumer with product information, but just as easily capture important customer feedback that can drive new product innovation. Join Kaplan's Brett Sandusky and McGraw Hill's Emily Sawtell in this session on how to aggregate and analyze consumer data to meet new market expectations.
Russell Longo (Sterling Commerce, an IBM Company)
Embracing new digital business models calls for a fundamental change in how publishers manage the exchange of digital sales data as content is sold online. This presentation explores how successful publishers are profiting from these changes by forming fluid networks of sales partner relationships supported by technology that automates and manages electronic sales interactions and transactions.
Everyone asks how will books look in the new digital age? For educational publishing it is less what will it look like comparatively, and more of ‘What did we always want this to be like?” Sound pedagogy will guide the eventual and sustained model for publishing in the future, and it will be beautiful (both functionally and visually). Here’s why.
Cali Bush (O'Reilly Media, Inc.)
Whether you’re in the business of creating or distributing content, the real battleground for “Digital Rights Management” may turn out to be negotiating and managing contracts for digital content. Hear lessons learned from dozens of ebook and digital contracts (on both sides of the table). How are business terms evolving to handle emerging digital and mobile markets?
Joshua Tallent (eBook Architects, now Firebrand Technologies)
Finished exporting your ePub from InDesign? Getting weird errors from ePubCheck? Not sure how to make that dropcap look good? This workshop will provide you with the information and tools you need to make your ePub files work properly, look great, and get accepted by all of the major retailers.
Sarah Weinman (Publishers Marketplace), Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Kelly Gallagher (RR Bowker), Peter Hildick-Smith (Codex-Group LLC), Jennifer Manning (Nielsen)
Wondering what's behind the numbers of the most recent ereading research reports? Join Sarah Weinman as she moderates a panel of ereading study authors for an in-depth discussion of their methodologies, respondents, data sources, and of course - results.
Timothy Doyle (Harvard University Press), Lorena Jones (Chronicle Books)
Most publishers have well-work P&Ls, budgets, and other financial tools for planning future products and analyzing current ones. But direct sales, agency pricing, POD, changing royalties, app stores, and currency exchange rates are just a few of the variables that need to be added or modified to get a realistic financial picture of digital product performance.
Ben Huh (I Can Has Cheezburger)
Ben Huh is the CEO and founder of Cheezburger Network, the Internet publisher best known for FAILS, LOLcats, and other funny memes. He is a former journalist turned dot com entrepreneur with a knack for nailing popular zeitgeist and has been credited with bringing Internet memes to the mainstream and popularizing Internet culture.
Gus Balbontin (Lonely Planet)
In this presentation, Lonely Planet's Gus Balbontin shares stories from his company's digital hard knocks and wins, and offers some reasons why as important as change is, it's even more important not to lose sight of your core strengths in the process.
Angela James (Carina Press), Jenny Bullough (Harlequin Enterprises Limited)
In today’s market, increasing revenue can be found in the digital publishing stream. How can a traditional publisher adapt their business to include a digital-first model?
Ulhas Anand (iPublishCentral)
More than 80 tablet devices are expected to hit the markets this year. New markets are going to open up that will allow additional channels to monetize content. Publishers will need to be ready to address these new market opportunities by figuring out customer needs, product offering, pricing strategy, content formats, delivery options, development and marketing strategies.
Rebecca Goldthwaite (Cengage Learning), Jack Mitchell (PreMediaGlobal)
When looking for potential cost savings, most publishers have moved [or are moving] to offshore models for the production of both print and digital products. These initiatives are not always successful and can lead to frustration for both publishers and vendors.
Dianne Kennedy (IDEAlliance), Peter Meirs (Time Inc.), Penny Sullivan (Meredith Corporation)
nextPub™ is an initiative of IDEAlliance, working in collaboration with the IDPF (International Digital Publishing Forum) ePub™ 3.0 Working Group, to design a set of specifications that can deliver and display magazine, journal, serial and other rich content for the next generation of eReaders. Learn more about the new nextPub specification and how it relates to ePub in this session.
Jim Cain (Jacquette Consulting, Inc.)
Educational publishers have challenging requirements to deliver instruction in many different forms: text books, eLearning, mobile, and beyond. Prophero is the convergence of instructional design, content management and XML publishing that enables educational publishers to meet today's demands while positioning them for the future.
Laura Baldwin (O'Reilly Media, Inc.), Phil Ollila (Ingram Content Group Inc.)
As the book retailing, supply chain, and delivery environments change new models are required to build long term publisher value. The true value of a media company, or publisher, lies in content and the brand attributes created by a publisher’s editorial and marketing efforts.
Jim Fruchterman (Benetech)
Accessibility is a much larger market opportunity than most publishers realize.
Matilde Sanz (Grupo Santillana)
This session will cover the development of the digital market from scratch at al global level. We will cover the legal framework to operate sales both local and globally, pricing models, the development of product and services and the distribution of digital content.
Sol Rosenberg (Copia Interactive, LLC)
For the last few years, Tools of Change conference has certainly set the stage for the future of publishing. The focus of the conference has been mostly as to the mechanics -– what to create, how to create it, what new forms of content will be made, how will people use the new content, new experiments in content types, etc. We would like to explore the next phase...
Laura Dawson (Bowker), Adam Witwer (O'Reilly Media, Inc.), Michael Zuberbier (Microsoft Press)
Presentation: Metadata Boot Camp Presentation 1 [PPT]
Metadata serves multiple purposes for publishers, including supply chain information, marketing and merchandising, and rights expression. Publishers already know that metadata matters, and this workshop will update you on recent changes to existing standards like ONIX as well as brief you on emerging standards like OPDS.
Paul Mikos (B&H Publishing Group)
Eighteen months ago, B&H Publishing Group, the trade publishing division of LifeWay Christian Resources, engaged a 3-fold strategy for entering the digital space in mobile, ebooks, and online. We’ll share lessons from our successes and failures earning 12 spots in the top book apps for iPhone and iPad, taking a first-time fiction author to #1 for Kindle, and launching a cloud based Bible reader.
This Ignite presentation is an effort to outline the potential societal effects resulting from the nearly overnight transition from print to digital, and most importantly to prescribe some actions to minimize the harm and maximize the benefits of this change.
David "Skip" Prichard (Ingram Content Group Inc.)
The book industry is undergoing rapid changes, and the fallout is just beginning. Seismic industry changes always bring success and opportunity to some, transformation and consolidation to others, and failure to those who get left behind. At no time has publishing been in a similar crossroads, where both content format and the delivery methods are changing at the same time.
Heather McCormack (Library Journal Magazine), Katie Dunneback (National Library Service for the Blind & Physically Handicapped, Library of Congress), Ruth Liebmann (Random House, Inc.), Micah Bowers (Bluefire)
Are libraries and publishers necessarily at odds when it comes to ebooks? Does e-lending cut into potential ebook sales, or can digital loans help overall sales of a title? In what promises to be a lively panel discussion, representatives from the publishing and libary communities will debate the potential challenges and opportunities for all the players in the ebook lending game.
Moderated by:
Bill Kasdorf (Apex Content Solutions)
Mark Bide (EDItEUR), George Kerscher (Daisy Consortium), Norman Walsh (MarkLogic Corporation )
We're in the midst of a major standards transition. Many key standards- ePUB for eBooks, PRISM/nextPub for publications, ONIX for metadata, DAISY for accessibility, MathML -have had, or are about to have, significant updates. Archival models are evolving too: e.g., DocBook Publishers Schema, TEI Tite, NLM becoming JATS. This workshop will help you make the most of the changing standards landscape.
Through creating a highly interactive, open-source-orientated and primarily undergraduate student-based lab space, the Open Publishing Lab at RIT tapped into something powerful: when you let students drive innovation, limits are left behind and the power of possibility takes hold. This presentation showcases why acquiring talented co-ops and interns may be the best investment you can make.
Sameer Shariff (iPublishCentral)
Every year publishing executives and industry veterans gather at the O'Reilly Tools Of Change Conference to review the past, ponder the present and envisage the future of publishing. In 2009 the need was to go digital. In 2010 digital publishing went one step ahead, with enhanced eBooks & social networks. The question that now looms is - ‘What will 2011 hold?’
James Bridle (
Paper-based literature is becoming digital, migrating from the page onto screens and the web. James will be talking about book guilt, the Open Bookmarks project, foam-phase literature and how publishers can reclaim reading.
Cheryl Goodman (Qualcomm MEMS Technologies, Inc )
Keynote by Cheryl Goodman, Director of Marketing, Qualcomm MEMS Technologies, Inc.
Theodore Gray (Wolfram Research, Touch Press)
The Elements for iPad has been one of the most successful ebook titles for the iPad, despite being about a subject that frankly no one would think they are interested in before seeing it. We tried to build something pure and beautiful, with the guiding principle being WWHPD? (What Would Harry Potter Do?)
Margaret Atwood (Author)
"Publishing" originally meant simply to make public. That meaning, and the processes and technologies by which "publishing" has taken place, has changed radically over the years, and is in the process of changing yet again. We are now in the midst of the largest publishing changes and challenges since Gutenberg. How will they affect the author? What tools are newly available to him/her?
Steve Kotrch (Simon & Schuster)
By using XML to bridge the gap between their databases and their book-cover designers, Simon & Schuster took significant steps toward building a totally digital workflow, in order to streamline the production of creating book covers and to get descriptions of those books out on the internet.
Ben Lorica (O'Reilly)
In this talk Ben will go over a series of (surprising) observations backed by comprehensive data from the U.S. iTunes app store. He will present statistics and metrics that will help app sellers, marketers, and developers, understand recent dynamics in the U.S. app store. Along the way we'll uncover clues and strategies for boosting app downloads.
Anna Gerber (Visual Editions), Britt Iversen (Visual Editions)
We, Anna and Britt, are co-founders of London-based book publishing business, Visual Editions. We believe that books should be as visually interesting as the stories they tell and experiences they give. We call it visual writing. An our strap line is 'Great looking stories.'
Walter Walker (codeMantra LLC)
A brief snapshot of the state of eBook publishing in making the case for an “adaptive as opposed to “adoptive’ approach.
Presentation: external link
HTML, the hypertext language for the Web, is no longer restricted to Web sites but is being in widely different context. EPUB, an open e-book standard, has been using XHTML 1.1 but HTML5, the upcoming new version of HTML, will impact all HTML-based applications. This session will explore some of the new features in HTML5, in particular those can be applied to publishing.
In February 2010, I presented my bosses at Barnes & Noble with a plan to start our "international" strategy at home by selling eBooks en español in the US. I did not expect to be launching the first eBook Store en español in the US only 8 months later. I attempt to say how and why it happened in 5 min with 20 slides. Gracias.
  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at

Download the TOC Sponsor/Exhibitor Prospectus (PDF)

View a complete list of TOC contacts