Ignite TOC

Moderated by:
Joe Wikert (O'Reilly Media, Inc.)
Kate Eltham (Queensland Writers Centre), Michael Riordan (Rochester Institute of Technology), Charles Stack (Sideways), Scott Rauguth (Precision Graphics), Patricia Arancibia (Barnes & Noble.com)
Keynote Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
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Enlighten us, but make it quick!

On Tuesday, February 15 we’ll be hosting Ignite TOC, a series of high-energy “speed presentations.” Each Ignite presenter gets five minutes on stage and is allotted 20 slides that automatically rotate after 15 seconds. If you can’t picture what it would be like, watch some videos at igniteshow.com or check out Scott Berkun’s session, How and Why to Give an Ignite Talk.

Ignite TOC Presenters:

Photo of Joe Wikert

Joe Wikert

O'Reilly Media, Inc.

Joe Wikert is a publishing executive with 20+ years of industry experience. He is General Manager & Publisher at O’Reilly Media, Inc., where he manages the sales and editorial groups. Joe also serves as co-chair for O’Reilly’s Tools of Change (TOC) conference. Prior to joining O’Reilly he was a Vice President and Executive Publisher in the Professional/Trade division of John Wiley & Sons, Inc., and had management responsibility for the WROX and Sybex imprints. Joe regularly shares his publishing industry thoughts and outlook on
his Publishing 2020 blog. He is also the proud owner of an Amazon Kindle and blogs about that experience on his Kindleville blog.

Photo of Kate Eltham

Kate Eltham

Queensland Writers Centre

Kate Eltham is the Chief Executive Officer of Queensland Writers Centre and founder of if:book Australia, a think-and-do tank exploring book futures. In 2009 she was named by The Australian newspaper as one of 10 Emerging Leaders of Culture.

Photo of Michael Riordan

Michael Riordan

Rochester Institute of Technology

Michael Riordan is the Director and a founding member of the Open Publishing Lab at RIT. His research in the Lab centers on the production challenges of connecting content and, by extension, people.

Michael is also a full-time member of the RIT School of Print Media faculty where he teaches coursework relating to publishing production. Through his research, he works closely with publishers, print service providers and creative agencies to help improve their workflows and has worked with CGATS and standards organizations to develop quality assurance mechanisms to support the same. He presents regularly at industry events, has published several technical papers and served as co-editor for the Pocket Pal: A Graphic Arts Production Handbook. In 2008, Michael was also named the PGSF’s Educator of the Year.

Photo of Charles Stack

Charles Stack


Charles Stack is a successful, serial entrepreneur who launched the first online bookstore – Books.com – in 1992. Charles pioneered most of the features we now take for granted in today’s internet retailers. Books.com offered millions of books, comprehensive searching, collaborative recommendations (patented), shopping carts, price comparisons (patented), real-time credit card processing, affiliate programs, and he introduced many other now standard internet retailing concepts. Books.com was acquired by CUC in early 1996 and subsequently by Barnes & Noble in 1998.

At CUC Charles designed and launched groundbreaking sites for online music sales, movies, gifts, computer software, and games.

In 1998, Charles founded Flashline to address the new opportunity in software components and web services. After navigating Flashline through the technology meltdown of 2001-2003, Charles focused the company on the expanding web services management market and created the leading web services repository solution. BEA acquired Flashline in 2006. The Flashline product was the fastest growing piece of BEA’s most important product line, Aqualogic, at the time of BEA’s acquisition by Oracle in May 2008.

With Sideways, Charles is on a mission to evolve the publishing industry and take storytelling to the next level.

Photo of Scott Rauguth

Scott Rauguth

Precision Graphics

As Director of Sales & Marketing for Precision, I work with publishers to create engaging and pedagogically sound print and electronic products. Projects involve development and production of visual content, composition, and project management. I also direct our GrafixMD visual content management software, making digital art management easy and efficient.

I have worked in many positions for both trade and academic publishers prior to my current position, including Acquisitions VP, Editorial, Sales, Marketing and PR.

Photo of Patricia Arancibia

Patricia Arancibia

Barnes & Noble.com

As the Editorial Director, International Digital Content at Barnes and Noble’s Digital Group, I am in charge of the team working on acquisition of international digital content. I also handle the relations with international corporations, publishers, cultural and governmental agencies. Previously, I was the Merchandising Manager in charge of eBooks, Nonfiction printed Books, and Libros en español at Barnes & Noble.com, where I launched both the eBooks Store and the Libros en español online division, for which I was also the Buyer.

I grew up in Buenos Aires, where I earned a degree in Communication Sciences and a Masters in Journalism, and went from reporter to senior editor in newspapers, magazines, TV news, and websites. In New York, I got a masters in Publishing at NYU, and became a book, ecommerce & digital business person. I live in Brooklyn with my husband, Brendan Borrell, and two formerly stray cats named Moses Katzestein and Hormiguita.

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Picture of Madelaine Standing
Madelaine Standing
01/31/2011 6:53pm EST

This sounds amazing; can’t wait to be there in the audience.

  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus (PDF)

View a complete list of TOC contacts