Metadata Boot Camp

Laura Dawson (Bowker), Adam Witwer (O'Reilly Media, Inc.), Michael Zuberbier (Microsoft Press)
Workshop New York East
Please note: to attend, your registration must include Workshops.
Presentation: Metadata Boot Camp Presentation 1 [PPT]
Average rating: **...
(2.47, 15 ratings)

Metadata serves multiple purposes for publishers, including supply
chain information, marketing and merchandising, and rights expression.
Publishers already know that metadata matters, and this workshop will
update you on recent changes to existing standards like ONIX as well
as brief you on emerging standards like OPDS. You’ll also learn
practical steps for establishing definitive but flexible sources for
metadata, including how to bring stakeholders together from across
functional areas to manage internal policies and procedures. The
workshop will also present case studies and examples of interesting
ways publishers, developers, organizations and companies are
exploiting their metadata.

Photo of Laura  Dawson

Laura Dawson


Laura Dawson is Product Manager for Identifiers at Bowker. She never shuts up about identifiers, metadata, and book discovery.

Photo of Adam Witwer

Adam Witwer

O'Reilly Media, Inc.

Adam Witwer oversees the Publishing Services division at O’Reilly Media. He manages print, ebook/digital development, video production, and manufacturing.

Adam managed the O’Reilly production department’s transition to an XML-based workflow. In the process, he became an expert in the challenges of publishing to multiple sources and formats from a single source. He now focuses on ebook development at O’Reilly and thinking about the next generation of books.

Photo of Michael Zuberbier

Michael Zuberbier

Microsoft Press

Michael Zuberbier is a program manager at Microsoft, responsible for New Product Development for Microsoft Press.

In a previous life (the 1990’s), he owned a used-book store in Seattle and in an alternate universe he still does.

Comments on this page are now closed.


Picture of Timothy Olson
Timothy Olson
02/14/2011 11:55am EST

I felt like this session would have been better titled “Metadata Musings.” It didn’t provide much on “recent changes to existing standards” and I didn’t understand the boot camp reference—it was neither basic training nor a rigidly structured approach to anything. I did find the OPDS material interesting, but more practical information would have been helpful.

  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at

Download the TOC Sponsor/Exhibitor Prospectus (PDF)

View a complete list of TOC contacts