Subscription Models and Case Studies

Moderated by:
Andrew Savikas (Safari Books Online)
Jeremy Bornstein (Subutai Corporation), Matt Mitchell (MediaPass™), Richard Ziade (Arc90, Inc.)
General New York West
Average rating: ***..
(3.29, 7 ratings)

Subscription services are commonplace for many digital media like
music and movies, but few publishers have yet explored what
subscription business models mean for e-content. This panel discussion
led by Andrew Savikas, CEO of 10-year-old subscription service Safari
Books Online, will present a look at the challenges and opportunities
of ebook and digital content subscription services. From usage data to
marketing techniques to the impact of the mobile web, you’ll learn
about subscription business models from the inside out.

Photo of Andrew Savikas

Andrew Savikas

Safari Books Online

Andrew Savikas is the interim CEO at Safari Books Online, and is the VP of Digital Initiatives at O’Reilly Media. He’s also the Program Co-Chair for O’Reilly’s Tools of Change for Publishing conference, and is a regular contributor to the O’Reilly Radar blog on digital publishing issues.

Andrew leads the digital publishing and ebook program and strategy for O’Reilly Media, including both print and digital production of all O’Reilly books. He sits on several boards, including Safari Books Online, the Book Industry Study Group and the International Digital Publishing Forum, and is on advisory boards for Bookshare and the University of Michigan Press.

Andrew holds a B.S. in Media Studies from the University of Illinois at Urbana-Champaign, and an MBA from Northeastern University in Boston. He speaks frequently on digital publishing and ebooks, and is also the author of “Word Hacks: Tips & Tools for Taming your Text”.

Photo of Jeremy Bornstein

Jeremy Bornstein

Subutai Corporation

Jeremy founded Subutai Corporation with authors Neal Stephenson and Greg
Bear in order to exploit the hell out of the transition to
socially-enabled transmedia entertainment in a world where traditional
publishing models are faltering.

Prior to Subutai, Jeremy served as founder or in executive capacities
at: Smith & Tinker (connected toys), Atom Entertainment (casual games &
films), Perpetual Entertainment (MMO infrastructure), and Xigo
(real-time information extraction). Before that, he was a senior
scientist at Apple where he was responsible for seminal research in the
fields of collaborative filtering and information retrieval.

Jeremy holds nine patents and a second degree black belt in aikido. He
graduated from Brown University with a bachelor’s degree in cognitive
science. His favorite weapon is the longsword, but he also enjoys
training with the poleaxe when the chandeliers are moved out of the way
or have already been broken.

Photo of Matt Mitchell

Matt Mitchell


Matthew co-founded MediaPass™ and serves as the company’s CEO. He is responsible for the company’s overall strategy for and vision of helping online publishers prosper in an environment where most can’t succeed with advertising alone.

Matthew most recently served as Vice President of Finance for, the online leader in comparison shopping for soft goods. During his time at Matthew oversaw all financial responsibilities, helped raise a $32M series C round and was instrumental in growing revenue 3X.

Prior to, Matthew spent over four years as Director of Finance for (now MyLife). While there, he developed the process and algorithms for Reunion’s distribution and subscription strategy that enabled the company to grow from $3M in annual subscription revenue to over $100M. In addition to growing subscription revenue, he was responsible for all finance operations, including forecasting and planning, audit oversight, investment banking, capital structure, and budgeting.

Earlier, Matthew held various roles in finance and operations with (now Move, Inc.), the leading supplier of media and technology solutions that connect real estate professionals to consumers, and RealNetworks, where he helped in the earliest stages of its subscription digital music platform, MusicNet.

Matthew holds an M.B.A. in Finance from Pepperdine University and a B.A. in Business Administration from Seattle University, with a major in E-Commerce and Information Systems.

Photo of Richard  Ziade

Richard Ziade

Arc90, Inc.

Richard Ziade is a principal at Arc90, a boutique design and technology firm based in New York City. He also the creator of the popular Readability tool and the founding partner of Readability LLC. Richard has been in the web technology space for over fifteen years. He enjoys working and exploring the intersection between business, technology and culture. You can find his personal writings on his blog,

  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

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