Value-Added Apps: A Conversation with Top App Makers on How to Create Apps with Craft, Care and Polish

Moderated by:
neal hoskins (WingedChariot)
Gus Balbontin (Lonely Planet), Michel Kripalani (Oceanhouse Media), Pete Myers (BirdsInTheHand, LLC)
General Metropolitan East
Average rating: **...
(2.94, 16 ratings)

It’s rare that an app’s features prove to be more than merely bells and whistles, but the BirdsEye, Gourmet Live, Winged Chariot, Oceanhouse and Lonely Planet mobile guide apps are exceptions that prove the rule. Join the makers of these amazing apps to learn how they’ve incorporated features such as crowd-sourcing, augmented reality, location awareness, online community and more for “state of the app” experiences.

Photo of neal hoskins

neal hoskins


Neal Hoskins is the owner of WingedChariot Press, a UK-based, young publisher of picturebooks and a pioneer in digital development of stories and pictures on various touchscreen handheld devices. He has worked for many years in central Europe, where he represented Oxford University Press.

Photo of Gus Balbontin

Gus Balbontin

Lonely Planet

Gus is a strategy and innovation expert. He specializes in leading complex cross-business transformation initiatives that require significant operational restructures with minimum disruption to the business. He has a knack for incubating and integrating new products, market opportunities, platforms and technologies into existing businesses. Gus is playing a lead role in Lonely Planet’s transformation from print publisher into a multiformat publisher.

Photo of Michel Kripalani

Michel Kripalani

Oceanhouse Media

Michel Kripalani is President of Oceanhouse Media, a leading developer and publisher of apps for the mobile market. In it’s first two years of existence, Oceanhouse Media released over 150 apps for iPhone and iPad. All were based on proprietary technology. Many became bestsellers, with nine apps reaching the #1 sales position within their category on the Apple App Store. In late 2010, Oceanhouse Media began releasing titles for Android platforms as well.

Oceanhouse Media has licensing relationships in place with Dr. Seuss Enterprises, Hay House Publishers, Zondervan (HarperCollins), Houghton Mifflin, Chronicle Books and many others.

Oceanhouse Media is Michel’s third start-up. He found prior success with Presto Studios, an independent videogame development company that he ran for 11 years. Presto Studios had numerous hits including The Journeyman Project series, Myst 3: Exile and more. His first business, focused on developing interactive multimedia projects, was founded in 1989. In addition, Michel was a Director of Business Development at Autodesk for many years where he spent a large portion of his time managing relationships with Microsoft, Sony, Nintendo and other game development studios worldwide.

Photo of Pete Myers

Pete Myers

BirdsInTheHand, LLC

I am co-creator of the iPhone app BirdsEye, which uses crowd-sourced, geo-located data to help birders find more birds. I have a Ph.D. in Zoology from UC Berkeley. I am also CEO/Chief Scientist of Environmental Health Sciences, which publishes and

Comments on this page are now closed.


Picture of Sally Sangwon Park
Sally Sangwon Park
02/12/2011 11:53pm EST

Hi, I’m actually one of the co-founders of a startup building a platform to create interactive ebook apps on multi devices and platforms. As a startup entrepreneur, I would love to hear more on how to manage so many apps at short period of time, and also how to contact/manage contents owners/providers. Thank you.

Picture of neal hoskins
neal hoskins
02/05/2011 8:16am EST

From the Panel Moderator. If you have any key questions you like to ask here we will put them into our roundtable, informal discussion on the day. See you soon

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