Data-driven Marketing and Product Development

Emily Sawtell (McGraw-Hill International Publishing Group), Brett Sandusky (Holocene)
General New York West
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Today’s digital offers publishers an incredible opportunity to reach the consumer with product information, but just as easily capture important customer feedback that can drive new product innovation. Join Kaplan’s Brett Sandusky and McGraw Hill’s Emily Sawtell in this session on how to aggregate and analyze consumer data to meet new market expectations.

Photo of Emily Sawtell

Emily Sawtell

McGraw-Hill International Publishing Group

Emily is the managing director of GradeGuru, a web 2.0 collaborative platform and Senior Director of Student Innovations at McGraw-Hill Higher Education. She specializes in the process and potential of innovation offered by digital platforms and the social web- much of her post-graduate academic work concentrated on using business innovation concepts in an educational context. Her current role focuses on leveraging the power of technology within the publishing industry to educate.

Photo of Brett Sandusky

Brett Sandusky


Brett Sandusky, director of product development. Brett is a maker of things, both digital and physical. He is the founder of bdigitl Media Labs, a consultancy which provides UX and product development services to companies launching new ventures. His background in publishing encompasses marketing, product development, user experience, innovation, and data systems. He has been involved in the digital transformation of the publishing industry by making products, writing, speaking, and consulting. He is also a knitter, a cook, a baker, and, as of recently, a home-brewer. He lives in a renovation project in Brooklyn, New York with his partner and a mischievous Jack Russell who does bad things because he can. Follow Brett on Twitter: @bsandusky

  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

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