eReading Survey Findings and Research: A Look behind the Numbers

Sarah Weinman (Publishers Marketplace), Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Kelly Gallagher (RR Bowker), Peter Hildick-Smith (Codex-Group LLC), Jennifer Manning (Nielsen)
General Metropolitan East
Average rating: **...
(2.19, 16 ratings)

Wondering what’s behind the numbers of the most recent ereading research reports? Join Sarah Weinman as she moderates a panel of ereading study authors for an in-depth discussion of their methodologies, respondents, data sources, and of course – results.

Photo of Sarah Weinman

Sarah Weinman

Publishers Marketplace

Sarah Weinman is the News Editor for Publishers Marketplace and Publishers Lunch. Previously she was the publishing industry reporter for DailyFinance, and also writes a monthly crime fiction column for the Los Angeles Times and a monthly cultural Q&A for Currency, the American Express-owned personal finance site. She has contributed to many print and online publications including the Wall Street Journal, the Guardian, Maclean’s, the Daily Beast, and the National Post, and she has appeared regularly on New Hampshire Public Radio’s “Word of Mouth” and Minnesota Public Radio’s “Midmorning.” She lives in New York.

Photo of Matthew Bernius

Matthew Bernius

Open Publishing Lab at the Rochester Institute of Technology

Matthew Bernius’ research focuses on studying how different media tools alter the way groups communicate, and, in turn, how those changes affect the evolution of said tools. In addition to his role as a co-director and researcher at the Open Publishing Lab (OPL) at the Rochester Institute of Technology, Matthew is pursuing an Anthropology PhD at Cornell University, where he is researching the transformation of text based journalism within the United States. Prior starting his PhD, Matthew was a visiting professor at RIT’s School of Print Media where he taught Database Publishing, Variable Data Print, and Web Development. He completed a Masters in the Social Sciences at the University of Chicago. Matthew started his career at Eastman Kodak where he worked in the consumer digital camera group and at During his time at Kodak, Matthew was involved with web and product development, community management, and content strategy and earned one patent. In addition to his work with the OPL, he is member of RIT’s Lab for Social Computing, a cross disciplinary center focusing on the use of computing tools to facilitate these social and collaborative interactions.

You can view his personal blog at and follow his twitter postings at

Photo of Kelly Gallagher

Kelly Gallagher

RR Bowker

Kelly Gallagher serves as VP of Publishing Services at RR Bowker. In this role he manages the implementation of a host of Bowker business intelligence services, including the PubTrack consumer research panel reaching over 40,000 ‘e’ and ‘p’ book consumers. For the past year, he has been leading a team of researchers on a three-year initiative for the BISG to study consumer attitudes toward e-devices and digital content. This long-term trended study looks at consumers purchases on a quarterly basis as it seeks to understand the rate and shift to digital content. In addition to managing the consumer research panel, he oversees sales data collection and analytics tools for the higher education and religious book markets for Bowker. Beyond his role at Bowker, Kelly serves the book publishing industry as the Research Chair for the Book Industry Study Group.

Photo of Peter Hildick-Smith

Peter Hildick-Smith

Codex-Group LLC

Peter Hildick-Smith is President of Codex-Group, a pioneer in digital book audience research, founded in 2004. The firm tracks and forecasts digital book trends for the publishing industry, and its digital pre-publication market testing Book Identity and Author Equity programs help publishers boost new book discovery and purchase conversion rates, develop author audiences, and increase new book sales.

New York Times bestsellers that have benefited from Codex digital market pre-test programs include—Have a Little Faith by Mitch Albom (Hyperion) NYT #1, Physick Book of Deliverance Dane by Katherine Howe (Hyperion) NYT #2, Mighty Queens of Freeville (Hyperion) NYT #16, Ten Roads to Riches by Ken Fisher (Wiley) NYT #8. Brass Verdict by Michael Connelly (Little, Brown) NYT #1, The Song is You by Arthur Philips (Random House) NYT #31, Bonk by Mary Roach (Norton) NYT #10, Final Warning by James Patterson (Little, Brown) NYT #1, Rules of Deception by Chris Reich (Doubleday) NYT #3.

Prior to founding Codex, Hildick-Smith was SVP, Customer Management for GE Capital Global Consumer Finance, North America, serving retail clients including Wal-Mart, Home Depot, Exxon/Mobil, Gap, and JC Penney, and before that was Chief Marketing Officer for GE Capital Consumer Finance UK. At Bertelsmann’s Bantam Doubleday Dell Publishing Group, he served as VP, Merchandising, as well as VP, Marketing for the Young Readers, School, College and Library markets. He chairs the Wharton Media & Entertainment Network in New York, is a research advisor to the National Endowment for the Arts, and has an MBA in Marketing from The Wharton School (1981), and a BA in Comparative Literature from the University of Pennsylvania (1976).

Photo of Jennifer Manning

Jennifer Manning


Jennifer Manning works as a Manager of Client Service at The Nielsen Company, where she helps clients understand how to leverage the growing popularity of mobile phones, smartphone apps, tablets, and eReaders. The Nielsen research she draws upon in advising clients includes Nielsen’s New Connected Devices Playbook, which surveys more than 5,000 consumers who already own a tablet computer, eReader, netbook, media player or smartphone – including 400 iPad owners.

Comments on this page are now closed.


Picture of John Warren
John Warren
02/16/2011 5:04am EST

This panel was disappointing; the presentation did not match the description. this was a discussion about how the research was conducted and very little about the actual results, let alone the implications of the results.

Picture of Jennifer Manning
Jennifer Manning
02/16/2011 4:33am EST

The presentation I had put together should be available on the site. It had results from our first Connected Device Playbook study. Feel free to email me directly at for a copy.

Picture of Howard Cornett
Howard Cornett
02/15/2011 10:14am EST

Where was the discussion of the survey results? I don’t really care that much about how they conduct their research. That’s why I would hire folks like those on the panel.

kaysha johnston
02/15/2011 10:04am EST

I expected more actual numbers/results on ereader usage, not a talk about methodologies on how surveys are done, qualitative vs. quantitative, etc.

  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

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