Hard Lessons Learned from Selling Children's eBooks Online

Hillel Cooperman (A Story Before Bed), Megan Quinn (Charlesbridge), Sara Berliner (ScrollMotion), Lyle Underkoffler (Disney Publishing Worldwide)
General Riverside Ballroom
Average rating: ****.
(4.50, 4 ratings)

Join Jackson Fish Market’s Hillel Cooperman in a conversation with trailblazers from children’s digital publishing including Megan Quinn from Charlesbridge, Sara Berliner from ScrollMotion, and Lyle Underkoffler from Disney as they discuss the following questions and more:

  • What are some things they have tried in terms of selling children’s ebooks and apps that they were sure would be successful and failed?
  • What are some things they have tried in terms of selling children’s ebooks and apps that succeeded surprisingly?
  • As their content gets into the digital marketplace, how has it affected traditional sales of their children’s books?
  • Have they made any mistakes that have hurt their current children’s book business/revenue?
  • Have they learned of any new skills they need to have in-house to prosper in this new environment?
  • What skills do they no longer need to have (or rather, need to not have) in-house in order to prosper in this new environment?
  • Have they “figured” out how to sell children’s books and apps online? Can they do it at a scale that supports their business’ current economic model?
Photo of Hillel Cooperman

Hillel Cooperman

A Story Before Bed

Co-founded Jackson Fish Market in 2006 after almost 10 years at Microsoft where I headed the windows UX team. Jackson Fish Market launched A Story Before Bed in late 2009 as the first (and still only) service that lets parents and grandparents record video of themselves reading children’s books, and have the kids play them back synchronized with the pages of the book on screen.

Photo of Megan Quinn

Megan Quinn


In addition to her responsibilities as School and Library Sales Manager, Megan Quinn handles Subrights at Charlesbridge Publishing, an independently owned and operated trade publisher of quality titles for children and adults. Meg is a founding member of Charlesbridge’s Digital Task Force, a committee created to guide and develop Charlesbridge’s strategy for e-content and aggressively develop and pursue Charlesbridge’s digital presence across all markets.

Before joining the Charlesbridge staff in 2007, Meg helped propel marketing and publicity efforts for the publications department of the Society for Organizational Learning, a non-profit organization dedicated to the benefits and applications of collaborative communities and the idea that learning is an inherently social process.

Photo of Sara Berliner

Sara Berliner


Sara Berliner is VP Content for ScrollMotion, a media and technology company that develops digital platforms for the world’s leading text book, children’s book, and magazine publishers. Since 2008 she has built ScrollMotion’s children’s division into a leading provider of premium family content to Apple’s App Store and other digital marketplaces. Prior to joining ScrollMotion, Sara co-founded kids media company Star Farm, where she created entertainment properties including Edgar & Ellen.

Photo of Lyle Underkoffler

Lyle Underkoffler

Disney Publishing Worldwide

Lyle Underkoffler was named vice president, Digital Media in 2010. In this role, he is responsible for leading the development and management of the digital strategy, positioning DPW as the leading resource for high-quality virtual content for children.

Previously, Mr. Underkoffler has served as the director, Strategy for Disney Publishing Worldwide. He was responsible for the annual Strategic Plan process and partnering across DPW business areas to analyze and help drive global growth initiatives. Mr. Underkoffler was also director of Strategy and Business Development at Zagat Survey, where he established a roadmap for growth through acquisitions, partnerships, and new ventures. In this role, he developed and executed a 3-year strategy across interactive products, both online and mobile.

  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

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