Game Plans for Publishers to Build Direct Relationships with Customers

Sameer Shariff (iPublishCentral), Dan Wallek (Lerner Publishing Group, Inc.)
General New York West
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Our session will focus on answering ‘What it takes for a publisher to transition from a B2B business model to a B2C business model’.

We will look at this transition by looking at 5 areas that publishers will need to address, which will include:

  1. Software & Hardware Platform Infrastructure
  2. Cloud Computing – Books on the Cloud
  3. Multi Device Availability
  4. Customer Management and Customer Marketing
  5. Discoverability & Viral Marketing

Our expertise stems from our experience of building and transforming B2C business models for hundreds of traditional publishers from different verticals such as University presses, Children’s publishers or STM publishers. We will discuss the importance of each of these components for a successful B2C digital presence for publishers, how to get these components in place, and finally how to execute on them for digital publishing success.

Photo of Sameer Shariff

Sameer Shariff


Sameer Shariff is a serial entrepreneur with a passion for turning ideas into real businesses.

As the founder and CEO of Impelsys Inc., Sameer drives Impelsys’ business vision, strategy, value and growth. Impelsys is his second start up and he has grown the company into a leader in online content delivery for the global publishing market. Impelsys’ products and services help over 300 publishers with their online content delivery strategy. Customers include major publishers Reed Elsevier, McGraw Hill, Wolters Kluwer, Thomson, Springer, Houghton Mifflin Harcourt to smaller publishers Marshall Cavendish, Benchmark Education and Prufrock Press.

Sameer is a graduate of the University of Pennsylvania, where he earned his BS degree in Entrepreneurial Management from the Wharton School of Business. He has served as a guest speaker at several industry events including Delhi Book Fair, O’Reilly TOC Conference 2009, International Digital Publishing Forum (IDPF): Digital Book 2009, Association of Educational Publishers (AEP) Summit and American Medical Publishers Association; and has been featured in Forbes, India Today, CMS Wire, Professional Publishing Report, Gilbane, Seybold Report and Silicon India among other publications.

Photo of Dan Wallek

Dan Wallek

Lerner Publishing Group, Inc.

Dan Wallek is the Director of Electronic Content at Lerner Publishing Group where he is responsible for developing and executing a digital content product strategy which leverages Lerner’s content assets from printed children’s books to create new revenue opportunities for the education/library markets.

He has worked in the education, training and technology industries for more than 15 years in various management positions. He has experience in strategic planning, product management, and market management. He has a B.A. in Marketing from Saint Mary’s University of Minnesota and an M.B.A. from Drake University.

Dan serves as the Board Chair for San Miguel Middle School of Minneapolis and serves as Board President for the Minnesota Book Publishers Roundtable.

Dan lives in White Bear Lake with his wife, Kathy and his three children, Joseph, Elizabeth, and James.

  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

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