Personal schedule for Marco Croella

Download or subscribe to Marco Croella's schedule.

Workshop
Location: Odets (4th Floor) Level:
Kassia Krozser (Booksquare.com), Kirk Biglione (Oxford Media Works)
Fact: Every author must have a website. Truth: Not every author has the technical or creative savvy required to achieve this goal. Read more.
Workshop
Location: Broadway South (6th Floor) Level:
Adam Witwer (O'Reilly Media, Inc.), Keith Fahlgren (Safari Books Online)
In this time of growing, distributed teams, multiple versions, vendors, and formats, and digital sales, it has never been more important for publishers to actively manage their manuscripts as they move from author to production to post-production phases. This workshop will provide you with a concrete understanding of why digital files should be actively managed. Read more.
Workshop
Location: Broadway North (6th Floor) Level:
Bill Kasdorf (Apex Content Solutions), Daniel Pitti (University of Virginia), Brad Inman (Vook), Peter B. Kaufman (Intelligent Television)
Publishing isn't just about text and tiffs anymore. This tutorial will help you get a handle on the emerging standards and best practices for rich media: the file formats, metadata, and semantics that enable you to create intelligent images, audio, and video. The speakers will focus on significant, real-world projects in all areas that are paving the way to our rich media future. Read more.
Event
Location: 8th Floor Atrium Level:
We're kicking off the conference with a no-host cocktail reception Monday evening on the 8th floor in the Atrium Lounge. Read more.
Keynote
Location: Broadway Ballroom (6th Floor) Level:
Peter Collingridge (Enhanced Editions)
Enhanced Editions was set up with the idea of tailor making ebooks for the iPhone. The first title was Nick Cave's Bunny Munro, followed by David Simon, creator of The Wire. Co-founder (and publishing native) Peter Collingridge explains who and what was involved, and the lessons learned along the way. Read more.
Keynote
Location: Broadway Ballroom (6th Floor) Level:
William Patry (Google, Inc. )
Industries who rely on copyright laws face a number of problems caused by by the disaggregation of their works (think CDs and newspapers) as well as the problems caused by the disintermediation of distribution chains. These problems are not, however, legal problems, but rather market problems, and they can only be solved by responding to market demands. Read more.
Keynote
Location: Broadway Ballroom (6th Floor) Level:
David "Skip" Prichard (Ingram Content Group Inc.)
The rapid pace of technology and its adoption by users has increased exponentially in the last few years. At the first O’Reilly TOC conference in June 2007, the Kindle was still on the horizon and mobile apps were just beginning to create buzz in the market. Read more.
Keynote
Location: Broadway Ballroom (6th Floor) Level:
Sameer Shariff (iPublishCentral)
The rising popularity of the web has changed the dynamics of the way businesses function. Business models that were once thought to be purely built on b2b relationships are experiencing the rapid transition to one that is more directly consumer oriented. Read more.
Keynote
Location: Broadway Ballroom (6th Floor) Level:
Arianna Huffington (The Huffington Post)
We hear it all the time: newspapers are dying, magazines are dying, book publishing is dying. But, like Mark Twain’s demise, these gloom and doom pronouncements are greatly exaggerated. The online explosion has actually created a renaissance in reading. Publishers just need to find new and innovative ways to reach these digitally-focused eyeballs. Read more.
General
Location: Broadway South (6th Floor) Level:
John Warren (RAND Corporation), Eric Frank (Flat World Knowledge), Frank Lyman (LibreDigital), Nicholas Smith (Agile Mind), Neeru Khosla (CK12 Foundation)
Technology is driving change in education as it is in publishing. This session examines the emerging future of digital textbooks in K-12 and higher education, including innovative texts that include multimedia, simulation models, and automated assessments, as well as business models such as open access, subscriptions, and bundling, that will allow publishers to survive and thrive in the future. Read more.
General
Location: Odets (4th Floor) Level:
Brian O’Leary (Magellan Media)
In 2008, Magellan Media began monitoring file sharing on peer-to-peer sites to determine its impact on paid content sales. Using front-list titles from O'Reilly Media, the research to date has revealed a possible positive correlation between piracy and paid sales. This session will update the researching for O'Reilly titles and add results from other participants, including Thomas Nelson. Read more.
General
Location: Broadway South (6th Floor) Level:
Michael Mace (Rubicon Consulting)
The embrace of Amazon's Kindle, growing sales of ebooks, and the rise of smart mobile devices are creating a widespread belief that electronic publishing has finally arrived. But those same factors appeared to be aligned in 2000, just before the market collapsed. A look at the causes of that failure gives seven key insights on the future of e-publishing. Read more.
General
Location: O'Neill (4th Floor) Level:
Stephanie Williams (Department of State), Mandy Chalou (Department of State), Joseph Wicentowski (Department of State)
Embracing Government transparency, the Office of the Historian at the Department of State is publishing its entire archive of U.S. Government documents online. Adopting cutting-edge open source technologies, the Office has revamped its workflow and developed new digital publishing tools to enhance access to government documents. Read more.
Event
Location: Broadway Ballroom (6th Floor) Level:
If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010. Read more.
Keynote
Location: Broadway Ballroom (6th Floor) Level:
Brewster Kahle (Internet Archive)
The widespread success of digital reading devices has proven that the world is ready to read books on screens. While the BookServer system is still in development by many players, this talk will demonstrate pieces working and discuss how it works. Read more.
Keynote
Location: Broadway Ballroom (6th Floor) Level:
James Cathey (Qualcomm MEMS Technologies, Inc. )
As the hottest devices of 2010, eReader display technology is providing the means for publishers to deliver color images, a glossy magazine experience, and video content. The most dynamic display technology will allow publishers to seek out new revenue streams and provide users with an unparalleled media experience. Read more.
Keynote
Location: Broadway Ballroom (6th Floor) Level:
Jeff Gomez (Starlight Runner Entertainment)
In this keynote seminar Jeff Gomez, CEO of Starlight Runner and one of the world’s leading producers of global transmedia properties, will lay the groundwork toward developing methods, tools and business models that will generate new paradigms for publishers large and small. Read more.
Event
Location: Exhibit Hall - 6th Floor Level:
Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event. Read more.
Keynote
Location: Broadway Ballroom (6th Floor) Level:
Ray Kurzweil (Kurzweil Technologies, Inc.), Tim O'Reilly (O'Reilly Media, Inc.)
Our evening keynote will be a conversation between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reilly, founder and CEO of O'Reilly Media. Read more.
General
Location: Broadway South (6th Floor) Level:
Peter Costanzo (The Perseus Books Group), Rick Joyce (Perseus Books Group)
...because they haven't been asked like this before. The results of a survey of the current state of digital among independent publishers that aims to understand what they are actually doing, their highest priorities, and what their biggest unmet needs are, in this tipping point moment for publishing and digital. Read more.
General
Location: Broadway South (6th Floor) Level:
Bob Pritchett (Logos Bible Software)
Content prices are spiraling towards zero. We’ll look at how a leading digital publisher is maintaining premium prices in a category with unlimited free alternatives using network effects and solutions-oriented digital content. Custom data sets, controlled vocabularies, and community-building work together to support premium pricing. Read more.
General
Location: O'Neill (4th Floor) Level:
Andy Hunter (Electric Literature), Paul Morris (BOMB Magazine), Kelly Burdick (Melville House), Denise Oswald (Soft Skull Press), Alexandra Heifetz (N+1), James Yeh (Gigantic)
What role will independent presses play in the future publishing landscape? How can independents use new technology and approaches to grow into that role? Read more.
General
Location: Broadway South (6th Floor) Level:
Peter Meyers (Citia)
Tired of vague talk about how digital books are gonna do things that aren’t possible in print? Pull up your chair and listen to 10 specific, ready-to-implement, digital book-enhancing features for publishers of all stripes. Read more.
General
Location: Broadway South (6th Floor) Level:
Lisa Shannon (Wiley)
Initially published in 1987 as a hardcover book, The Leadership Challenge has evolved into a multi-million dollar publishing franchise with a vibrant brand, multiple books, training materials, a website, online assessments, and a conference -- with more to come. This real life case study will tell an exciting story of business growth and transformation including a major shift to online revenue. Read more.
Keynote
Location: Broadway Ballroom (6th Floor) Level:
Scott Sigler (Dark Øverlord Media)
Scott Sigler started giving away free podcast novels in 2005. He built an audience that landed him a five-book deal with Crown Publishing and soon hit the New York Times best-seller list. Scott skipped print-on-demand and instead started his own small press that sold out a 3,000-copy hardcover print run. Selling directly, he makes ten times more per unit than he makes from standard royalties. Read more.
Keynote
Location: Broadway Ballroom (6th Floor) Level:
Frances Pinter (Bloomsbury Academic)
This keynote looks at how the ‘long form publication’ (historically known as the book) could be funded in order to make the most of the ‘free at point of use’ opportunities of the Internet. Read more.
Keynote
Location: Broadway Ballroom (6th Floor) Level:
What influences consumers to purchase digital content? How does community impact recurring revenue? How does the consumer experience impact purchasing decisions? Read more.
Keynote
Location: Broadway Ballroom (6th Floor) Level:
Ramy Habeeb (Kotobarabia)
An examination of the state of epublishing in the Arab World with a close look at the obstacles preventing the growth of the field, specifically the lack of organization and the lack of standardized numbering such as ISBNs. Additional challenges are the ambiguous laws regarding copyrights. This presentation will look at these challenges and potential solutions. Read more.
Keynote
Location: Broadway Ballroom (6th Floor) Level:
Tim O'Reilly (O'Reilly Media, Inc.)
In this talk, Tim O'Reilly will outline some of the key competencies in distribution, marketing and sales that are required of publishers in the ebook era. Read more.
  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus

For information on trade opportunities with O'Reilly conferences contact mediapartners@ oreilly.com

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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