TOC 2010 Schedule

Below are the confirmed and scheduled talks at TOC 2010 (schedule subject to change).

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Topics

Broadway North (6th Floor)

10:45am Running Two Companies—Taking Book Publishing beyond Publishing Books Dominique Raccah (Sourcebooks)

11:35am Networked, Mobile, & Landlocked: Current Ereaders Liza Daly (Safari), Keith Fahlgren (Safari Books Online)

1:40pm Hacking the Hallowed - Book Promotion off the Cuff Chris Brogan (New Marketing Labs)

2:30pm Essentials of Digital Books from the Consumer's Point of View Jane Litte (DearAuthor.com), Sarah Wendell (Smart Bitches, Trashy Books LLC), Angela James (Carina Press)

Broadway South (6th Floor)

10:45am The Future of Digital Textbooks John Warren (RAND Corporation), Eric Frank (Flat World Knowledge), Frank Lyman (LibreDigital), Nicholas Smith (Agile Mind), Neeru Khosla (CK12 Foundation)

11:35am A Different Model: Building a Digital Publishing House Kassia Krozser (Booksquare.com), Angela James (Carina Press)

1:40pm Check Out My Scars: Seven Lessons from the Failure of Ebooks in 2000, and What They Mean to the Future of Electronic Publishing Michael Mace (Rubicon Consulting)

2:30pm Creating a Practical Social Media Strategy for Authors, Customers, and Colleagues: A Case Study Sean Gargan (SAS Institute Inc), Kirsten Hamstra (SAS Institute Inc)

O'Neill (4th Floor)

10:45am Quick, Easy, Online Licenses Arthur Attwell (Electric Book Works)

11:35am How Academics and Students Use Ebooks: Evidence from the JISC National Ebooks Observatory Project Caren Milloy (JISC Collections)

1:40pm Test Driving the Digital Reading Experience Sarah Wendell (Smart Bitches, Trashy Books LLC), Malle Vallik (Harlequin Enterprises Ltd), Kate Dugan (Sony USA)

2:30pm Open Government Comes to the Department of State: The Office of the Historian’s Digital Publishing Revolution Stephanie Williams (Department of State), Mandy Chalou (Department of State), Joseph Wicentowski (Department of State)

Wilder (4th Floor)

10:45am The Next Generation of Ebooks - Invent It or Witness It! Sameer Shariff (iPublishCentral)

11:35am Adobe Digital Publishing: Delivering Immersive Content Experiences Nick Bogaty (Adobe)

1:40pm Future-Proofing Your Content and Workflows Eric Freese (codeMantra, LLC)

2:30pm Extending Your Content to Digital Format: How Your Technology Choices Can Make or Break the Consumers Experience James Cathey (Qualcomm MEMS Technologies, Inc. )

Odets (4th Floor)

10:45am Rewiring Journalism: Open Source Models, Software, and Workflows Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology), David Cohn (Spot.Us), Dan Pacheco (BookBrewer.com)

11:35am The Impact of P2P File Distribution on Paid Content Sales Brian O’Leary (Magellan Media)

1:40pm Rethinking Copyright for the Digital World Edward Colleran (Copyright Clearance Center), Rafat Ali (paidContent.org), Sree Sreenivasan (Columbia University Graduate School of Journalism), Eric Schwartz (Mitchell Silberberg & Knupp LLP)

2:30pm DRM, Digital Content, and the Consumer Experience: Lessons Learned from the Music Industry Kirk Biglione (Oxford Media Works)

Ziegfeld (4th Floor)

10:45am The Ebook Supply Chain: The Case for 3rd Party Digital Logistics Marcus Woodburn (Ingram Content Group Inc.), Kristi Gillis (Ingram Content Group Inc. )

11:35am Empowering the Publishing Process with Semantic Technologies Stephen Cohen (Innodata Isogen)

1:40pm Consumers in the Cloud - Google and Digital Books Abe Murray (Google, Inc. )

2:30pm Transform Web Data into High Value Information Assets Lokesh Seth (Connotate)

8:45am Plenary
Room: Broadway Ballroom (6th Floor)
Enhancing the Ebook Peter Collingridge (Enhanced Editions)

9:10am Plenary
Room: Broadway Ballroom (6th Floor)
Law Is Not a Business Solution William Patry (Google, Inc. )

9:35am Plenary
Room: Broadway Ballroom (6th Floor)
Are Ebooks Dead? David "Skip" Prichard (Ingram Content Group Inc.)

9:55am Plenary
Room: Broadway Ballroom (6th Floor)
The New Dynamics of Publishing Sameer Shariff (iPublishCentral)

10:00am Plenary
Room: Broadway Ballroom (6th Floor)
Publishing is Dead; Long Live Publishing! Arianna Huffington (The Huffington Post)

4:00pm Plenary
Room: Broadway Ballroom (6th Floor)
Ignite TOC

5:10pm Plenary
Room: Broadway Ballroom (6th Floor)
A Future for Books: BookServer Brewster Kahle (Internet Archive)

5:30pm Plenary
Room: Broadway Ballroom (6th Floor)
Can the Right Display Technology Drive New Revenue Streams for the Publishing Industry? James Cathey (Qualcomm MEMS Technologies, Inc. )

5:40pm Plenary
Room: Broadway Ballroom (6th Floor)
Storyworlds: The New Transmedia Business Paradigm Jeff Gomez (Starlight Runner Entertainment)

7:00pm Plenary
Room: Broadway Ballroom (6th Floor)
A Conversation with Ray Kurzweil and Tim O'Reilly Ray Kurzweil (Kurzweil Technologies, Inc.), Tim O'Reilly (O'Reilly Media, Inc.)

10:15am Morning Break
Room: Exhibit Hall - 6th Floor

3:15pm Afternoon Break - Sponsored by Adobe
Room: Exhibit Hall - 6th Floor

6:00pm Exhibit Hall Reception
Room: Exhibit Hall - 6th Floor
Exhibit Hall Reception

8:00pm Plenary
Room: O'Neill, Odets, Wilder, Ziegfeld
Roundtables

12:20pm Lunch - Sponsored by codeMantra
Room: 8th Floor Atrium

7:45am Coffee
Room: 4th Floor Foyer

10:45am-11:30am (45m) General

Running Two Companies—Taking Book Publishing beyond Publishing Books

Dominique Raccah (Sourcebooks)

Book publishers are now running two companies simultaneously, the (old media) company which is their current business (and most of their revenue stream) and a (new media) company with new and often different business models. There has never been more opportunity (or greater challenges) for book publishers.

11:35am-12:20pm (45m) General

Networked, Mobile, & Landlocked: Current Ereaders

Liza Daly (Safari), Keith Fahlgren (Safari Books Online)

Forrester Research expects ereader sales to double in 2010. What choices are consumers being given today? This session will get you up to speed on what's come out in the last year and how and where consumers will be using the devices.

1:40pm-2:25pm (45m) General

Hacking the Hallowed - Book Promotion off the Cuff

Chris Brogan (New Marketing Labs)

Our first ever "real" book came out in August 2009. We weren't ready to trust our fate to traditional book publicity, so we took matters into our own hands. What we discovered is worth sharing: what worked, what failed, and what it did for our book. This session will focus on how social media served a book written by its reigning champs, and what we can teach you for your own success.

2:30pm-3:15pm (45m) General

Essentials of Digital Books from the Consumer's Point of View

Jane Litte (DearAuthor.com), Sarah Wendell (Smart Bitches, Trashy Books LLC), Angela James (Carina Press)

Three voracious readers will present what the consumer wants in terms of a point of sale experience, actual content, and post sale interaction.

10:45am-11:30am (45m) General

The Future of Digital Textbooks

John Warren (RAND Corporation), Eric Frank (Flat World Knowledge), Frank Lyman (LibreDigital), Nicholas Smith (Agile Mind), Neeru Khosla (CK12 Foundation)

Technology is driving change in education as it is in publishing. This session examines the emerging future of digital textbooks in K-12 and higher education, including innovative texts that include multimedia, simulation models, and automated assessments, as well as business models such as open access, subscriptions, and bundling, that will allow publishers to survive and thrive in the future.

11:35am-12:20pm (45m) General

A Different Model: Building a Digital Publishing House

Kassia Krozser (Booksquare.com), Angela James (Carina Press)

What if you shook up the publishing business model, re-evaluated the process, and focused on what really matters? What if publishing looked different? What if publishing did work? This workshop looks at how the digital publishing business model, how it works, myths and best practices, and the critical money questions.

1:40pm-2:25pm (45m) General

Check Out My Scars: Seven Lessons from the Failure of Ebooks in 2000, and What They Mean to the Future of Electronic Publishing

Michael Mace (Rubicon Consulting)

The embrace of Amazon's Kindle, growing sales of ebooks, and the rise of smart mobile devices are creating a widespread belief that electronic publishing has finally arrived. But those same factors appeared to be aligned in 2000, just before the market collapsed. A look at the causes of that failure gives seven key insights on the future of e-publishing.

2:30pm-3:15pm (45m) General

Creating a Practical Social Media Strategy for Authors, Customers, and Colleagues: A Case Study

Sean Gargan (SAS Institute Inc), Kirsten Hamstra (SAS Institute Inc)

Social media adds a layer of complexity and opportunity to the marketing landscape. We will discuss how to evaluate, integrate, and measure social media within a corporate publishing environment. We’ll share the approach we took to building the foundation upon which our social media strategy is built and explore the realities of integrating social media into the marketing mix.

10:45am-11:30am (45m) General

Quick, Easy, Online Licenses

Arthur Attwell (Electric Book Works)

Existing rights structures and processes are often so clumsy and manual that innovating around them can leave startups in a tricky legal grey area, so innovation is more likely to happen outside the most litigious and highly regulated parts of the world like the US and Europe. Hear about new business and licensing models and what they mean for publishers.

11:35am-12:20pm (45m) General

How Academics and Students Use Ebooks: Evidence from the JISC National Ebooks Observatory Project

Caren Milloy (JISC Collections)

The aim of the presentation will be to share the snapshot of real- time evidence gathered in the JISC national ebooks observatory project (www.jiscebooksproject.org) and provide publishers and aggregators with practical recommendations that will help them to develop their ebook offerings to the education market.

1:40pm-2:25pm (45m) General

Test Driving the Digital Reading Experience

Sarah Wendell (Smart Bitches, Trashy Books LLC), Malle Vallik (Harlequin Enterprises Ltd), Kate Dugan (Sony USA)

In the summer of 2009, a romance weblog collaborated with Sony and Harlequin LTD to place 30 Sony Readers into the hands of 30 novice ebook readers. Sarah Wendell, from Smart Bitches, Malle Vallik, Director of Digital Content for Harlequin, and Kate S. Dugan, Marketing Manager for the Sony Reader in the US and Canada, will share the key lessons learned from the experience.

2:30pm-3:15pm (45m) General

Open Government Comes to the Department of State: The Office of the Historian’s Digital Publishing Revolution

Stephanie Williams (Department of State), Mandy Chalou (Department of State), Joseph Wicentowski (Department of State)

Embracing Government transparency, the Office of the Historian at the Department of State is publishing its entire archive of U.S. Government documents online. Adopting cutting-edge open source technologies, the Office has revamped its workflow and developed new digital publishing tools to enhance access to government documents.

10:45am-11:30am (45m) Products & Services

The Next Generation of Ebooks - Invent It or Witness It!

Sameer Shariff (iPublishCentral)

Epublishing began with plain ebooks. In the future an ebook will mean more than just a PDF version. Publishers need to leverage technology to constantly innovate and provide superior offerings like interactivity and community features that maximize the value of their content. This session will study industry trends as publishers are successfully adapting to change through constant innovation.

11:35am-12:20pm (45m) Products & Services

Adobe Digital Publishing: Delivering Immersive Content Experiences

Nick Bogaty (Adobe)

Learn how the Adobe Digital Publishing Platform enables publishers to innovate to profitability by delivering engaging, visually immersive content experiences across screens. In this session, Adobe’s Nick Bogaty explains more about the platform, which includes Adobe Creative Suite 4, Adobe’s eBook solutions, and innovations in newspaper and magazine delivery.

1:40pm-2:25pm (45m) Products & Services

Future-Proofing Your Content and Workflows

Eric Freese (codeMantra, LLC)

Today’s content consumers are voracious omnivores. They want everything from print to Tweets to iPhone apps. Yet traditional content publishers are often dealing with production processes rooted in print practices that may be 10 to 40 years old. How can publishers prepare their company and their content for a more flexible and certain future?

2:30pm-3:15pm (45m) Products & Services

Extending Your Content to Digital Format: How Your Technology Choices Can Make or Break the Consumers Experience

James Cathey (Qualcomm MEMS Technologies, Inc. )

Just as iPods changed how music is delivered and consumed, eReaders will have a similar effect on the written word. The largest differentiator in this market is the device's display which determines what kinds of content you can share as well as how long the device is powered. Technology must extend the life of content for publishers of color magazines, books, and newspapers.

10:45am-11:30am (45m) General

Rewiring Journalism: Open Source Models, Software, and Workflows

Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology), David Cohn (Spot.Us), Dan Pacheco (BookBrewer.com)

In order to survive in this time of radical change, research and development is becoming an integral part of the newspaper industry. This panel brings together the heads of three cutting-edge open source, news R&D projects (Spot.Us, Printcasting, and the Innovation News) to discuss their work and the alternative news publishing models they believe are the future of the news.

11:35am-12:20pm (45m) General

The Impact of P2P File Distribution on Paid Content Sales

Brian O’Leary (Magellan Media)

In 2008, Magellan Media began monitoring file sharing on peer-to-peer sites to determine its impact on paid content sales. Using front-list titles from O'Reilly Media, the research to date has revealed a possible positive correlation between piracy and paid sales. This session will update the researching for O'Reilly titles and add results from other participants, including Thomas Nelson.

1:40pm-2:25pm (45m) General

Rethinking Copyright for the Digital World

Edward Colleran (Copyright Clearance Center), Rafat Ali (paidContent.org), Sree Sreenivasan (Columbia University Graduate School of Journalism), Eric Schwartz (Mitchell Silberberg & Knupp LLP)

User-generated content, social media users, and the relative ease of sharing digital content are changing the way the rightsholders and content users view copyright. “Rethinking Copyright for a Digital World” will address some of the legal, ethical and economical concerns facing both rightsholders and content users.

2:30pm-3:15pm (45m) General

DRM, Digital Content, and the Consumer Experience: Lessons Learned from the Music Industry

Kirk Biglione (Oxford Media Works)

When it comes to digital content everyone agrees that no one wants to make the same mistakes the music industry made. But what exactly were those mistakes, and what can be learned from them?

10:45am-11:30am (45m) Products & Services

The Ebook Supply Chain: The Case for 3rd Party Digital Logistics

Marcus Woodburn (Ingram Content Group Inc.), Kristi Gillis (Ingram Content Group Inc. )

For many publishers the addition of a digital distribution model is complex and challenging with as many roadblocks as opportunities. The benefits of reaching new audiences through new distribution channels are weighed against complex jargon-ridden technologies, concerns over rights management, and copyright theft, as well as the logistics and costs associated with a complex digital strategy.

11:35am-12:20pm (45m) Products & Services

Empowering the Publishing Process with Semantic Technologies

Stephen Cohen (Innodata Isogen)

Discover how innovative companies are integrating semantic technologies into their publishing processes. We will discuss why, how, and where publishers are using semantic tools and examine their impact on the publishing process.

1:40pm-2:25pm (45m) Products & Services

Consumers in the Cloud - Google and Digital Books

Abe Murray (Google, Inc. )

Google is building an open ebook platform enabling consumers to buy and read ebooks wherever they are - on Google, on their device of choice, or through retail partners. User's ebooks are stored in their Google Books library, and accessible on the web (online and offline) as well as through many partner devices preserving user choice as we move into the world of cloud content.

2:30pm-3:15pm (45m) Products & Services

Transform Web Data into High Value Information Assets

Lokesh Seth (Connotate)

Data driven companies that rely on web content as a key ingredient to their success are in a race to reinvent themselves. Whether they build content products, monitor market and business intelligence, or simply aggregate data, they need a solution that can grow with their business and allow them to experience productivity gains, cost reductions, risk mitigation, and improved decision-making.

8:45am-9:10am (25m) Keynote

Enhancing the Ebook

Peter Collingridge (Enhanced Editions)

Enhanced Editions was set up with the idea of tailor making ebooks for the iPhone. The first title was Nick Cave's Bunny Munro, followed by David Simon, creator of The Wire. Co-founder (and publishing native) Peter Collingridge explains who and what was involved, and the lessons learned along the way.

9:10am-9:35am (25m) Keynote

Law Is Not a Business Solution

William Patry (Google, Inc. )

Industries who rely on copyright laws face a number of problems caused by by the disaggregation of their works (think CDs and newspapers) as well as the problems caused by the disintermediation of distribution chains. These problems are not, however, legal problems, but rather market problems, and they can only be solved by responding to market demands.

9:35am-9:55am (20m) Keynote

Are Ebooks Dead?

David "Skip" Prichard (Ingram Content Group Inc.)

The rapid pace of technology and its adoption by users has increased exponentially in the last few years. At the first O’Reilly TOC conference in June 2007, the Kindle was still on the horizon and mobile apps were just beginning to create buzz in the market.

9:55am-10:00am (5m) Keynote

The New Dynamics of Publishing

Sameer Shariff (iPublishCentral)

The rising popularity of the web has changed the dynamics of the way businesses function. Business models that were once thought to be purely built on b2b relationships are experiencing the rapid transition to one that is more directly consumer oriented.

10:00am-10:15am (15m) Keynote

Publishing is Dead; Long Live Publishing!

Arianna Huffington (The Huffington Post)

We hear it all the time: newspapers are dying, magazines are dying, book publishing is dying. But, like Mark Twain’s demise, these gloom and doom pronouncements are greatly exaggerated. The online explosion has actually created a renaissance in reading. Publishers just need to find new and innovative ways to reach these digitally-focused eyeballs.

4:00pm-5:10pm (1h 10m) Event

Ignite TOC

If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010.

5:10pm-5:30pm (20m) Keynote

A Future for Books: BookServer

Brewster Kahle (Internet Archive)

The widespread success of digital reading devices has proven that the world is ready to read books on screens. While the BookServer system is still in development by many players, this talk will demonstrate pieces working and discuss how it works.

5:30pm-5:40pm (10m) Keynote

Can the Right Display Technology Drive New Revenue Streams for the Publishing Industry?

James Cathey (Qualcomm MEMS Technologies, Inc. )

As the hottest devices of 2010, eReader display technology is providing the means for publishers to deliver color images, a glossy magazine experience, and video content. The most dynamic display technology will allow publishers to seek out new revenue streams and provide users with an unparalleled media experience.

5:40pm-6:00pm (20m) Keynote

Storyworlds: The New Transmedia Business Paradigm

Jeff Gomez (Starlight Runner Entertainment)

In this keynote seminar Jeff Gomez, CEO of Starlight Runner and one of the world’s leading producers of global transmedia properties, will lay the groundwork toward developing methods, tools and business models that will generate new paradigms for publishers large and small.

7:00pm-7:45pm (45m) Keynote

A Conversation with Ray Kurzweil and Tim O'Reilly

Ray Kurzweil (Kurzweil Technologies, Inc.), Tim O'Reilly (O'Reilly Media, Inc.)

Our evening keynote will be a conversation between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reilly, founder and CEO of O'Reilly Media.

10:15am-10:45am (30m)

Break: Morning Break

3:15pm-4:00pm (45m)

Break: Afternoon Break - Sponsored by Adobe

6:00pm-7:00pm (1h) Event

Exhibit Hall Reception

Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.

8:00pm-10:00pm (2h) Event

Roundtables

Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.

12:20pm-1:40pm (1h 20m)

Break: Lunch - Sponsored by codeMantra

7:45am-8:45am (1h)

Break: Coffee

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