Practical Ebook Formatting: Limitations and Optimizations

Location: Broadway South (6th Floor) Level:
Average rating: ***..
(3.93, 14 ratings)

The eBook market is booming and the number of devices that can read eBooks is growing fast. This workshop will help you see what formatting works and what doesn’t work on the different platforms, with specific suggestions for making your eBooks look great no matter where your consumers read them. The session will be broken into four parts:

General Formatting: an overview of the basic formatting and structure of an eBook, including general layout guidelines and a discussion on good coding and conversion practices.

Advanced Formatting: an in-depth look at some more advanced features in eBooks, like images, lists, outlines, fonts, Unicode text, tables, sidebars, pull quotes, footnotes, etc.

Extreme Formatting: an overview of the more extreme formatting possibilities that will only work on some devices and in certain settings, but that push the boundaries of eBook formats.

InDesign to ePub and Kindle: Phil Frank, who does book production, will demonstrate his workflow for getting InDesign files exported as ePub files and converted into Kindle files. This practical demonstration should give you added insight into taking your own eBook conversion process in-house.

Because there are too many eBook devices and software programs to cover all of them, the formatting parts of this workshop will focus on the similarities and differences between the following platforms:

  • Kindle 2
  • Kindle DX
  • Kindle for the PC
  • Sony Reader
  • B&N nook
  • Adobe Digital Editions
  • Stanza (on iPod Touch)
  • Aldiko (on Android)

The workshop will only be looking at formatting in the Kindle/Mobipocket and ePub standards, not in eReader, LIT, or other old formats. Questions and thoughts will be encouraged throughout the workshop, and sample eBook files and their sources will be available so that you can follow along.

Photo of Joshua Tallent

Joshua Tallent

eBook Architects, now Firebrand Technologies

Joshua Tallent has been an eBook developer since 2002. He is an acknowledged expert on the Kindle and ePub formats, and his book, Kindle Formatting: The Complete Guide, has been praised as the most thorough explanation of the Kindle format available. Joshua founded eBook Architects, his eBook design and consulting business, in 2008, providing services to both publishers and authors, with a focus on complex projects and enhanced eBooks. He regularly teaches at conferences and workshops about building and designing eBooks, and he is a vocal advocate for beautiful, functional, accessible eBooks. Joshua resides in Austin, Texas, with his wife and two daughters. He can be found online at and @jtallent or @ebookarchitects.

Photo of Phil Frank

Phil Frank

Hendrickson Publishers

Phil Frank of Hendrickson Publishers has been editing and typesetting academic books in the fields of Christianity and Judaism for the last 22 years. He worked in Corel Ventura Publisher for 17 years before moving to InDesign in 2008. For the past year he has been creating eBooks using InDesign. He holds Master’s degrees in Theology and Religion from Gordon-Conwell Theological Seminary and The University of Iowa respectively.

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Picture of Norma Hair
Norma Hair
02/22/2010 12:58pm EST

This was just the right session at just the right time for ASTM’s investigation & experimentation with ePub files. Extremely helpful.

Picture of Shirley Bailes
Shirley Bailes
02/22/2010 9:00am EST

@cristina – the slides are now posted, see above.

Picture of cristina mussinelli
cristina mussinelli
02/22/2010 6:50am EST

very interesting a lot of useful information tips and tricks. Please upload the video if possible

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