The Slow Marketing Movement: A Social Media Workshop for the Bookish

Location: Broadway South (6th Floor) Level:
Average rating: **...
(2.70, 10 ratings)

In spite of claims to the opposite by many gurus, experts and mavens—social media is not a get-customers-quick scheme. It is, however, a fantastic opportunity to slowly and consistently build meaningful relationships with readers, engage directly with publishing’s movers and shakers, and participate in an active and passionate community of book lovers.

In this workshop, Kat Meyer of Next Chapter Communications, and Jesse McDougall of Catalyst Webworks, the former Web Editor at Chelsea Green Publishing, will offer an overview of what social media is really all about. From websites to Twitter, and everything in between – you’ll learn what you need to know to get the most out of social media.

An outline of the workshop:

The Hub of it All: Your company’s website, and how to transform it from a static online presence to the virtual heart of your company—and make it a preferred destination for readers, authors, booksellers, librarians, and the media.

Demented and Sad, but Social: Blogging, Facebook, Twitter, MySpace, Google Wave, etc.

  • Does anyone really care about your company’s blog?
  • Which social media sites should your organization have a presence on? We’ll discuss the pros and cons of each, and in what online communities you are most likely to find your target audience.
  • Who should be responsible for managing your organization’s social media efforts?
  • How do you integrate social media networking into your traditional sales and marketing routine?
  • How much time should you spend on these activities each week?
  • Case studies and statistics:We’ll offer up some real numbers and examples to let you know what’s working, what isn’t, and why.
  • Extending your reach: How you can use social media for events + promos: booksignings; tours; sales; conferences; even acquiring.

BE-have: Social media’s rules of engagement.

See-Through Silos with Unlocked Doors: How and why to take your social media efforts organization-wide

Photo of Kat Meyer

Kat Meyer

O'Reilly Media, Inc.

Kat Meyer is a long time veteran of the book publishing industry whose background includes both editorial and marketing experience working at a diverse array of regional and national trade and academic publishers, including: Harcourt Brace, Communication Skill Builders, the University
of Arizona Press, Rio Nuevo Publishers, and the RGU Group.

Prior to joining O’Reilly as co-chair for the Tools of Change conference, Kat was Chief Content Wrangler of Next Chapter Communications, where she reveled in two of her favorite past times: all things bookish and all things social media!

Photo of Jesse McDougall

Jesse McDougall


Jesse is the author of eight books about internet, business, and community-building strategies. His latest is #tweetsmart: 25 Twitter Projects to Help You Build Your Community and Content Marketing—both from O’Reilly Media.

When he’s not writing, Jesse is a web developer, digital strategy consultant, and aspiring farmer.

Most recently, Jesse was the Director of Development & Marketing (and co-owner) at Catalyst Webworks. He and his wife sold the business in 2012.

Currently, Jesse is working as a consultant to the book publishing and content industries. He is a regular contributor to The Huffington Post, Book Business Magazine, and GOOD. He and his wife live in Gloucester, Massachusetts.

  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

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