Hacking the Hallowed - Book Promotion off the Cuff

Location: Broadway North (6th Floor) Level:
Average rating: **...
(2.75, 8 ratings)

How does the web change book publicity and relationship-building? What was the value of starting a conversation with 2000 people in a Facebook group before the book had even come out? What did we learn about promotions in the real world and how to boost them in the online space?

Join Chris Brogan with special guest Julien Smith in a lively conversation about specific strategies, tactics, and tools used to promote their book, Trust Agents, complete with the good AND the bad. Learn from their experiences, but better still, take away from this experience a strong sense of how these efforts might impact the books that matter to you.

Want the step by step on how we did it? Don’t miss this session.

Photo of Chris Brogan

Chris Brogan

New Marketing Labs

Chris Brogan is a ten year veteran of using social media and
technology to build digital relationships for businesses,
organizations, and individuals. Chris speaks, blogs, writes articles,
and makes media of all kinds at chrisbrogan.com a blog in the top
20 of the Advertising Age
, and in the top 100 on Technorati.

Chris is also the cofounder of the PodCamp new media conference series,
exploring the use of new media community tools to extend and build
value. He recently became president of New Marketing Labs, a social
media agency.

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Picture of Al Katkowsky
Al Katkowsky
03/24/2010 11:17am EDT

The crowd was 23% audience, and 77% oil painting. For those who paid attention and read between the lines, Chris explained how his first book (with Julien Smith) became a New York Times Bestseller. This happened in 2009, as Nero fiddled. All you had to do was listen which, ironically, was a central point of his talk.

  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

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